How do you get your messages seen amdist Facebook's 1 billion+ users? Here are some practical and easy steps to cut through the noise and get your posts more visibility. Learn about Facebook's Edgerank algorithm.

1. Welcome…
Cutting Through the
Facebook Noise:
How to Make Sure
Your Audience Sees
Your Messages
#AACS2013 Follow on Twitter @MoniqueRamsey

2. Meet Monique
♥music, ♥USC,
Founder, Cosmetic Social Media ♥sports,
♥spa days,
20+ years experience: medical practice management, marketing, training, and ♥shoes
consulting ♥driving fast
Certified Relationship Marketing and Social Media Strategist (2009) ♥creative
• Winner 2010 #influenceSD Award for Best Social Media in Business
endeavors!
• Alert Press Top 5 Medical Practice Facebook Fan Pages
• Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)
Interviewed by SmartMoney Magazine, American Medical Association,
Dermatology Times, Surge, Medical Economics, ReachMD on Satellite Radio
Contributor to Cosmetic Surgery for Dummies
Board – San Diego Social Media Society
#AACS2013 Follow on Twitter
@MoniqueRamsey

3. Facebook by the Numbers
• Milestone: Over 1 BILLION active users
• Over 1.13 trillion
• 600 million accessing via their mobile likes (since ‘09)
• 140.3 billion friend
devices (700 billion++ min/mo) connections
• 219 billion photos
• 30-45 age fastest growing
• 17 billion location-
• #1 Most trafficked site on web tagged posts
• 700,000+ local business pages
• 30 billion+ pieces of content shared
each month
Sources: Gizmodo, Facebook, alexa.com

4. EdgeRank
Your business
has the
potential for
exponential
distribution
through the
social graph if
you can
engage users
so it’s seen in
the 1st place!
#AACS2013 Follow on Twitter
@MoniqueRamsey

5. EdgeRank
Fresh &
RELEVANT
content
CNN Study –
75% get their
news from
social sites &
email (&
blogs)
#AACS2013 Follow on Twitter
@MoniqueRamsey

6. • Be a resource: your
own content & shared
content
• Moderate
• Respond & engage
(notifications via FB
email notification
and/or HyperAlerts
• Connect
• Keep it fun and mix it
up!
#AACS2013 Follow on Twitter
@MoniqueRamsey

7. Ask Questions
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@MoniqueRamsey

8. Ask Questions
• 932 impressions
• 1.29% feedback
• Get in the
conversation in
real (or semi-real)
time

9. AND RESPOND~
Ask for the “like”
Call them by name with the
@ tag
#AACS2013 Follow on Twitter
@MoniqueRamsey

10. Keep It Real
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@MoniqueRamsey

11. Contests
Facebook
Ads to
promote
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@MoniqueRamsey

12. Volume Of Facebook
Sharing By Day
But… do what
works best for you
(check your
analytics)
And -
consistency =
success
#AACS2013 Follow on Twitter
@MoniqueRamsey

13. Scheduling a Post
Clock = SCHEDULING ICON
Note: Date can also be
in the past & it will drop
in to the proper spot in
your timeline
#AACS2013 Follow on Twitter
@MoniqueRamsey

14. Promoted Posts
(airtime)
Click “public” to make
this box appear
It re-calculates reach
as you change
budget
Set run time
Note: You cannot run
promoted posts unless you
have 400+ fans.
#AACS2013 Follow on Twitter
@MoniqueRamsey

15. Notice
baseline
70%
Engagement
Rate
Engagement Rate
Calculation: (MANUAL!)
talking about / total “likes”
2% is average so anything
#AACS2013 Follow on Twitter
over this is AWESOME
@MoniqueRamsey

16. Get More Fans
Facebook
recommends
your practice Highest
to the friends likelihood
of your to buy
current page
fans. #AACS2013 Follow on Twitter
@MoniqueRamsey

17. Why
Facebook
fans are
much more
likely to
purchase,
consider,
and
recommend
brands
#AACS2013 Follow on Twitter
@MoniqueRamsey

18. Polls
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@MoniqueRamsey

19. Make it Easy
& Engaging
with Apps
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@MoniqueRamsey

20. Change Cover Image
Cover images can get 9x more
ENGAGEMENT – so change often
#AACS2013 Follow on Twitter
@MoniqueRamsey

21. Fill out your cover image
description!
Use this valuable space!
#AACS2013 Follow on Twitter
@MoniqueRamsey

22. Keywords – About Section
Put keywords
in your About
Section for
better results
when people
search
Click here to edit
#AACS2013 Follow on Twitter
@MoniqueRamsey

23. Newsfeed
90% of FB users
see your
content in their
newsfeed so
your avatar
needs to be
great!
(no logos or buildings)
Look for faces!
That’s what
captures people’s
attention
#AACS2013 Follow on Twitter
@MoniqueRamsey

24. Post You Want to See
#AACS2013 Follow on Twitter
@MoniqueRamsey

25. Use Twitter hashtag #SKMSD
#AACS2013 Follow on Twitter
@MoniqueRamsey Cosmetic Social
@MoniqueRamsey
Media

26. Posts You Don’t Want to See
You can:
Facebook.com
/security
WARNING:
Don’t delete (unless
they are really
belligerent, abusive,
ETC). Invite them to
talk offline. Have a
policy in place to fall
back on!
#AACS2013 Follow on Twitter
@MoniqueRamsey

27. Reminder
• Transparency leads to
credibility & trust
• No hidden agendas
• Be Authentic
• Be Humble
• Be Yourself / Brand
• Controlling vs.
Image Source: EverydayTenacity.com
*influencing*
Use Twitter hashtag #VCS2012 @MoniqueRamsey
#AACS2013 Follow on Twitter
Sources: Reach Local & f8 Keynote @MoniqueRamsey Cosmetic Social Media

28. Social media is no longer optional. You will reap the
rewards but need to invest the time to get the benefit.
“When a brand does its job right, it creates an emotional
connection.” - Brian Solis
It's not about ROI - It's about creating awareness, having
people understand the brand will create engagement,
which will lead to revenue.
“If you aren't constantly evolving along with your
customers you will be doomed to fail.” – Steve Kaufer,
CEO - TripAdvisor #AACS2013 Follow on Twitter
@MoniqueRamsey

29. Questions?
Thank You!
#AACS2013 Follow on Twitter
@MoniqueRamsey