This document discusses Google+ and its potential importance. It notes that Google+ saw similar early traffic numbers as Facebook. It explains how Google+ aims to determine users' interests based on their social circles and search history, differing from Facebook which relies on users self-reporting interests. The document outlines many ways Google+ could integrate with other Google products and services, such as Search, YouTube, and AdWords. It also addresses some common questions about Google+ profiles, pages, and future development.
7. “While Facebook relies on users
to TELL it what they like,
Google will determine it based
on social circle and search
history.”
Janet Miller Driscoll,
Search Mojo
8. Social Circle + Search History
+ Mobile + Location + Websites
Janet Miller Driscoll,
Search Mojo
34. Rumored functionality
based on source code
(as of 10/1/11)
• Google Voice integration
• Google “Meeting”
• Document sharing
• Whiteboard functions
• Calendar integration
• Ability to record meetings
(this happened 12/14) Sources: Search Engine Land
http://selnd.com/n8xMcQ
• Google+ “Wall” Florian Rohrweck, Stilbruch
http://bit.ly/nPGfdF
35. What you should know
• No Google+ Brand Page can follow you unless
you follow them first
• Google+ Brand Pages can’t mention you
unless you follow them
• If you remove a Google+ page from your
circles, you are removed from the Page
circles
36. Last minute FAQ
Thanks to Tae Kim, Carter Gibson & Mark Traphgen
1) In 6 months Google+ will integrate with other Google products.
2) Multiple administrators for brand pages coming in Q1 2012.
3) Viewing some circles and not others is probably coming as more
circle management tools are integrated.
4) To be a “verified” brand you need to put the G+ badge on your
website and a lot of followers. Google will do the rest.
37. Last minute FAQ
Thanks to Tae Kim, Carter Gibson & Mark Traphgen
5) Google isn't going to wait for a product to be fully baked before
releasing because if they did it would stifle innovation (that’s why
it's the Google+ project not product).
6) AdWords is coming to Google+ but monetizing is not a priority
now, will use Ripples.
7) 100% functionality is a main goal for mobile.
8) Mobile iPhone app doesn't have all Android functionality, but
Google will update iPhone after Android.
38. Last minute FAQ
Thanks to Tae Kim, Carter Gibson & Mark Traphgen
9) Social media was diluted in Google Reader to integrate with G+.
10) Search with a "+" Google to find pages or people.
11) Analytics are coming in 2012. But you can see +1 activity in
Google Webmaster Tools and Google Analytics.
12) Still don’t know what to tell your boss about getting a company
G+ page? Everyone uses Google. It makes sense.
39. Thank You!
@hall_web
@monicawright
“Circle” us on Hall Internet on G+
http://bit.ly/u0dKUt
Monica Wright
(a.k.a. Google+ id# 108584546441745128640)
Hinweis der Redaktion
the images, when clicked, go to an intermediate search result highlighting the appropriate Plus Page with an option to add them to your circle.
If a person +1s a site or ad, display ads in the network associated with that URL will have a better chance of being displayed when their friend visits any page in the network — so long as all the advertiser’s targeting conditions are met. In a blog post, Google refers to it as an “extra boost.” So, in addition to bid price and quality score, robust +1 activity will be rewarded. And, although the auction boost applies only to the GDN for now, higher click-through activity generated by +1-ed ads will raise the account’s overall status with Google, perhaps influencing search ad auctions, as well. Eventually, +1s could more directly impact search ads.
Google.com/ads/preferences
http://www.google.com/s2/u/0/search/social
http://www.google.com/s2/u/0/search/social
http://www.google.com/s2/u/0/search/social
http://www.google.com/s2/u/0/search/social
If you look at the
Tae E. Kim from Google had a great presentation today at CrushIQ and the Q&A really shed some light on some questions. Thanks to Mark Traphagen for sharing these today on G+.
Tae E. Kim from Google had a great presentation today at CrushIQ and the Q&A really shed some light on some questions. Thanks to Mark Traphagen for sharing these today on G+.
Tae E. Kim from Google had a great presentation today at CrushIQ and the Q&A really shed some light on some questions. Thanks to Mark Traphagen for sharing these today on G+.