2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
1. 1 September 2008
Creating Great
User Experiences
Sheen Yap, Head of User Experience and Creative Services, 3 Mobile Australia
2. 14 March 2007 Creating Great User Experiences
As goods and services become
commoditized, the customer experiences
that companies create will matter most.
- B. Joseph Pine II James H. Gilmore “Welcome to the Experience Economy”
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