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1 September 2008




                   Creating Great
                   User Experiences
                   Sheen Yap, Head of User Experience and Creative Services, 3 Mobile Australia
14 March 2007   Creating Great User Experiences




                          As goods and services become
                commoditized, the customer experiences
                  that companies create will matter most.
                        - B. Joseph Pine II  James H. Gilmore “Welcome to the Experience Economy”




      Page 2
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience
2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience

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2008-09 - MOMOSYD - 3 Australia - Sheen Yap - Creating Great User Experience

  • 1. 1 September 2008 Creating Great User Experiences Sheen Yap, Head of User Experience and Creative Services, 3 Mobile Australia
  • 2. 14 March 2007 Creating Great User Experiences As goods and services become commoditized, the customer experiences that companies create will matter most. - B. Joseph Pine II James H. Gilmore “Welcome to the Experience Economy” Page 2