IBM - Karl de Backer - IT Architect, Public Sector Value added services on a Mobility Broker Platform: the role of M2M in the pilot of Leuven Presentation during mobilemonday.be event

1. Value added services on a Mobility Broker Platform:
The role of M2M in the pilot of Leuven
Karl De Backer
IT Architect Public Sector
Vlaamse Overheid - 2 juni 2010
© 2010 IBM Corporation

2. Mobile Monday
Agenda
 M2M at IBM
 Intelligent Transport Systems
 Road User Charging in Belgium
 Mobility Platform for Value Added Services
 Leuven scope
© 2010 IBM Corporation

3. IBM Scope into M2M market
Module/
Device Svc. Delivery Vertical
Pipe
(SIM) Platform Applications
Today´s Telcos/SP Focus
Service Platform and middleware
Enablement of Telco's as information broker
Not focus on M2M only, also other ways of communication
© 2010 IBM Corporation

4. IBM M2M Experience - Telenor Use Case
Business need:
Intent on expanding its revenue base with high-value
services, Norway-based Telenor set its sights on the
fast-growing market for "machine-to-machine" (M2M)
services, targeting small and mid-sized businesses for
whom M2M have been out of reach due to cost and
complexity, as well as larger enterprises looking for a
low-cost, entry-level M2M solution.
Solution:
Telenor teamed with IBM to create the first-ever hosted
M2M offering. By creating a flexible, low-cost shared
services platform, Telenor has drastically expanded the
number of companies that can make a strong business
case for offering M2M.
Benefits:
 Increased wireless traffic over Telenor's network
"By enabling us to be the first
Nordic telecom service provider to  A new revenue stream for Telenor, leading to higher
offer a hosted M2M service, IBM average revenue per user (ARPU)
has helped us to open a new door  Enhanced ability to leverage the growth of M2M and
for the rapid growth of the market.“ move up the wireless value chain
 Improved ability to penetrate the small and mid-sized
– Rolv-Erik Spilling, manager, busi-ness market
Telenor Business Norway
© 2010 IBM Corporation

5. IBM Intelligent Transportation Systems
Innovation & Business
Transformation
Consulting
 Holistic analysis of ITS
projects using IBM
maturity model
 Focus on transport
Road User Charging Integrated Fare Transport Info
authority’s IT and Tolling (RUC) Management (IFM) Management (TIM)
framework: use of open
 Technology and services  Transit payment system  End-user traveler
standards, SOA
assets that scale across  Cross-modal / inter- advice e.g. internet,
 Enable common highway / city / national 511, PDAs etc
modal capability
solution components schemes
 Universal/Integrated  Network optimization
e.g. CRM, payment
 Design, build and operate transportation accounts  Cross-modal / inter-
systems, enforcement
schemes modal information
 Framework for future  Extendable to other
 On board units, detection services, e.g. parking,  Design and build
solutions, e.g. parking
and validation, software retail, identification
management, Pay As
platform/rating engine,
You Drive insurance  Design, build and
financial clearing house,
Business Process operate schemes
Services
© 2010 IBM Corporation

6. Mobility Trends and Local Situation
Density of road network
Congestion on main roads and secondary roads
Three regions with different priorities
Changes in taxation policy of government
Road User Charging is one of options for mobility
Trends
 Increased importance of in-car technology
 Floating vehicle data
 Value added services
• Dangerous goods
• E-call
 Why Leuven?
© 2010 IBM Corporation

7. Parameters for price calculation
Complexity
Category of vehicle Use of vehicle Context
DISTANCE TIME DISTANCE TIME
+ context
PLACE PLACE
 Road blockage (accident)
Parameters:
 Infrastructure works
 Vehicle Category
 Weather (smog)
 Number of axles
 Events
 CO2 emission
 Number of passengers
 Exceptions
 …
Smart Mobility
7 © 2010 IBM Corporation

8. Some requirements for Belgian solution
 GPS
 All Roads
 Importance of map-matching
 Extendable to all cars
 Intelligent enforcement
 Flexibility
 Phases
 EETS – interoperability
 Value added services
© 2010 IBM Corporation

9. For functions: position, map-matching, price, payment
Sat 12th Jan
Determine  Use satellite (or other)
A Position to determine position
Set of timed lat/long points
describing each trip.
 Perform Map Matching
(if required) Sat 12th Jan
Determine
B Usage
Band A Road = 30miles
Band B Road = 13miles
 Apply scheme rules to
determine usage
Sat 12th Jan
Calculate  Apply scheme tariffs to
C Fee usage to determine fee
Band A Road = $4
Band B Road = $3
 Pay Journey Fee(s) Jan Total
Take
D Payment  Perform Clearing
Band A Road = $24
Band B Road = $14
9 © 2010 IBM Corporation

10. Functions on OBU versus Backend
B Determine Usage
Network
C Calculate Fee
A Determine Position
D Take Payment
R Transmit Data S Maintain Remote Device
Road Usage
Fee Summary
Journey Points
On Board Unit (OBU) Back-end
Characteristics: Characteristics: Characteristics: Characteristics:
 No maps needed in OBU  Maps needed +  Tariffs needed + updates  Intelligent OBU
updates  Processing capacity and  Back-end for maintenance
 Large data transmission to
maintenance OBU
back-end  Two-way  Pre-payment supported
communication  Fee information visual for
 Processing capacity back-end  Flexibility constraints
user
 Source data for smart mobility  Privacy protected  Interoperability constraints
 Evidence constraints
10 © 2010 IBM Corporation

11. Showcase Brussels-Leuven Partners involved
Secure
OBU Positioning
GPS
Secure ID GPS Satellite
Vignette
Secure
Attachment
M2M
Secure
Transfer
eCall
Central Server
Roadpricing/Mobility Mapmatching
Central Server
11 © 2010 IBM Corporation

12. Example of trip on Showcase
12 © 2010 IBM Corporation

13. Leuven Scope
 How can User Road Charging change the behavior of a driver?
– Three phases of each 2 months:
• Measure normal user behavior
• Drive with incentive
• Behavior with no incentive
 Demonstrate Value Added Services
– eCall
– Mobile payments with Ping-Ping
– Pay As You Drive
– Contextual Traffic Information
 Funding from Government to start project
13 © 2010 IBM Corporation

14. Questions?
Karl De Backer
karl_de_backer@be.ibm.com
+32 2 655 56 90
14 © 2010 IBM Corporation