Mobile as a loyalty platform See the video at: http://www.mobilemonday.nl/2009/04/03/momoment-momo-10-dirk-groten/

1. THE MOBILE LOYALTY PLATFORM
What can a
company do to
retain me as a
loyal customer?

2. LOVE = LOYALTY

3. ATTENTION
BY SHOUTING!

4. PREPAID =
mobile
PAY AS YOU G
O

5. PLASTIC LOYALTY

6. FEEL SPECIAL
2 PRIORITY
PRIVILEGES 1
3 PREFERENCES
P
4 4 PREMIUM

7. ≥2 P's
FOR ATTRACTION

8. LOYALTY
BUSINESS PERSPECTIVE

9. I LOVE
LITTLE KITTENS
FEEDBACK
=
REVENUE

10. ENERGY COMPANY products
and services
...
energy
company

11. KEEP IN TOUCH

12. LOYALTY
CUSTOMER
PERSPECTIVE
BRAND 1 BRAND 2 BRAND 5

13. RETAIL SHOPPING

14. SHORT
MESSAGE
SHIRT
Dear Roger,
IMBLUV, WILL YOU TAKE ME OUT?
;-X Yasmin
Dear Roger,
IMBLUV, WIL
L YOU
TAKE ME OU
T?
;-X Yasmin
Kiezen
Meer
s o n y e ri c s s o
n
1 2 3
4 5 6

15. YOU’RE NOT ALONE

16. NEW MOVIE MINUTES

17. CONTENT INSURANCE
REGISTE
RECEIPT RED
CODE:
9386HHR
ND
RA W
BE
N
Movie TM
Minu
tes
RENEWAL
INSURANCE
GED
A
M
DA

18. DO IT TOGETHER

19. HERE-
movers

20. WHO AM I LOYAL TO?
DIRK GROTEN
dirk.groten@uluru-amsterdam.com