Melissa Olson

Appleton, WI United States

Market Strategist

Creative, proactive, influential approach to marketing and communications. Strengths in devising and executing strategies, campaigns, and programs that build brand image and achieve strategic business goals in B2B and B2C environments. Public Relations | Media Relations expert with strengths in developing integrated PR and social media strategies, cultivating corporate spokespersons, as well as garnering positive media coverage. Analytical | Marketing Research | Metrics Management, delivering actionable market insights and proof of concept to optimize limited marketing budget and enhance ROI. Product Management & Marketing | Product Launch Strategies, led product initiatives fro