1. Question 3
What Kind of media institution
might distribute your media
product and why?

2. I believe the main distribution company that would be interested in our film opening, if it
were to ‘hit the big time’, would be MARVEL. The reasons for this, are as follows.
Firstly, the general type of film opening they distribute are mostly of Superhero genre.
For example, Iron Man, Thor, Captain America and The Avengers.
Our film opening, being part of this genre, will fit MARVEL’s usual target audience of
comic-book fans and 15-25 year olds. Their usual demographic based on these
groups mentioned above would predominantly be males. This would also create
interest from MARVEL, as after deciding to use female characters, more of the male
gender would be slightly more interested. We took inspiration from this idea, from
films such as The Avenger- ‘Black Widow’, played by Scarlett Johansson.

3. MARVEL, as a distribution company is known globally for its international success
against its many rivals in the profession. I believe the reason for it’s increased
success, is because of it’s many different sales techniques.
The sales techniques they utilise are these; both Digital and Conventional
screenings, cinema exhibitions, production of their films on DVD. The much
older sales technique goes back to it’s first years. The great and glorious COMIC
BOOK! As you can see from the image below, MARVEL itself have produced
hundreds of thousands of comic books, that henceforth gives their company
proliferation. Not only this, but do they reach hundreds of countries around the
world, this then gives them extremely successful advertising rates, only to
increase their profit and gets their distribution company name displayed all over.
MARVEL would be the perfect distribution company for us, they provide all types of
technological advances that would get our film opening spotted and would help
to get the film noticed all around the world, thanks to their long and esteemed
service to the film profession.

4. Previously mentioned on the last slide, the MARVEL comic distribution
company itself is known throughout the world, through distant countries
and known as a household name. I believe their biggest attribute is the
production of their comic books alone. After all, when thinking about the
journey MARVEL have taken, their company really started off as just a
comic-book producer. Once the comic book industry for them, had ‘taken
off’ and the name and company as a whole was getting even more
memorable , they began branching off and thinking of those who wanted
more... Even more than the soft, smooth sheets of paper in the comic
book, filled with cleverly illustrated comic-strip cartoons. They wanted
films. They wanted their beloved characters to come to life on
screen, right in front of their eyes. So this is what they did. In 1944 the
black and white war hero, ‘Captain America’ came to the big screen. It
was loved!
MARVEL was now being displayed in a new light and it was certain
never to go back. From here, MARVEL was becoming even more of a
household name. Not only was this providing fans a chance to watch
their favourite character’s ‘kick ass’ against their enemies, but it was also
providing the perfect advertising chance to get the name presented
across the globe.

5. Whilst films are in production, often nearing their
releases, they produce and release film trailers.
What makes MARVEL’s films memorable, is the famous
and world renowned MARVEL title comic book flicker.
This then introduces the film trailer itself. They raise
awareness by using their global success to manipulate
their audience’s mind, by cleverly placing together clips
from the film itself that would appeal greatly to it’s
audience. Such as; Clips where buildings fall down and
objects blow up, action and fighting scenes would be
perfect to target their viewers. Watching the trailers for the
films, you would be likely to find them on the MARVELHQ
YouTube channel, they post official videos, where fans can
comment with their feedback. Not only this, but
again, using their global success in theatres around the
world, they post the trailers into cinemas, and play them
throughout showings of similar or same genres.
Subsequently, they are straight away attracting the right
target audience.

6. I believe my research was good on distribution
companies. I discussed who I believed would be
interested in our film opening and why. However, I
don’t think I covered enough about how MARVEL go
about distributing their films and what other
technologies they use, such as trailers and DVDs. I
think this is where I could have improved.
Finally, another thing I perhaps could have
mentioned, would have been how our film opening
itself would attract the distribution company. I now
believe I have covered this in this evaluation
question.
My blog page for this post
is here-
Follow the link.
http://mollybinghamfoundationportfolio.blogspot.co.uk/2013/02/resear
ch-into-film-genre-superheroes_4.html?q=Distribution

7. I believe DC Comics usual superhero film, i.e.
‘Batman’, delves too much into the background of
the protagonist, whereas MARVEL cover the
background, but in a shorter space of time. This is
the effect we attempted to achieve. By showing the
younger version of our main protagonist, looking
back on herself when her powers were developing
at a young age, we have given an insight to the
background of a character, but not delved too
deep. Out of the two big-time distribution
companies, I would opt for MARVEL.
Another distribution company I looked
into was DC Comics. However, I think
after watching clips and film openings
from DC, they didn’t seem to grab my
attention as much as MARVEL comics. I
wanted to choose a clever distribution
company that I believed would really help
our film opening become a global
success, if the opportunity ever were to
arise.
The 2nd potential distribution company

8. I then looked into smaller, independent British distributers and found Vertigo.
‘VERTIGO Distribution company’ is an independent British film distributor, that
would be ideal for our film opening for a more niché audience. By ‘niché
audience’ I mean, the possibility of our film opening stretching across the
country alone. However, I do believe because of Vertigo’s previous work, they
appear to have branched over to the Asian market and attracted people from
that country. I believe this would be the perfect type of distributor as Vertigo
has had great experience distributing all genres of film, to many areas in the
country and areas of Asia. Because of the genre and stereotypically British
surroundings during the film opening, I would highly recommend this
company, as it knows how to attract specific niché audiences, in clever and
adapting ways.

9. Because of Vertigo’s short, but intriguing background from 2004, they
have been able to capture exactly what their audience’s for each genre
of film wants. I also think that their new and modern ways of
independent distribution, will help to promote my film opening in the
right ways, attracting the target audience of 15-25+ years and over, by
advertising in all sorts of ways. Previously known as the typical
producer of ‘Lads films’, Vertigo have managed to expand their
horizons and offer not just males a taste of their distributed films, but
females too. However, looking at surveys produced by their staff
members over the years, the male percentage of followers, is on the
increase in comparison to female viewers. This would fit perfectly with
regards to our gender files. I calculated, through research using polls
and questionnaires, that males would be the most likely of gender to
view our film opening. The lesser of the two, females, would also be
interested, but the main viewers, males, would be targeted and
attracted the most.
Their first film they distributed in
2004, particularly for the male
audience.

10. After completing the above research, and planning the work
on my Blog, I had came to the definite decision that if our film
opening was to ‘hit the big time’ and was really being
marketed, we’d want MARVEL as the distribution
company, because if we were targeting advertisement in
other countries, they have previous years experience in
doing so. However, for the mean time, we have decided to
stick with Vertigo Distribution. They are an independent
British distributor and I believe this would be the better and
more beneficial option. The target audience is generally the
same (15-25 year olds), It doesn’t immediately open with
action-packed footage, like the majority of MARVEL or
Vertigo films and finally, it would appeal to their higher
demographic of males, as there is predominantly female cast
members. This final sentence, refers to both Vertigo films
and MARVEL.
To conclude…