1. On-Site Search Engine
Optimization
Helping You Get to the Top of Google
Helping You Get to the Top of Google
Nat e Mol l er
@mollermarketing on Twitter

2. Objective
To Learn what you can do
ON your website to make it
S ear ch E ngine Fr iendl y,
helping you move up the rankings in Search
Engines.
Want this is writing? Buy the Ebook today

3. Where do I start
with SEO?

4. Want this is writing? Buy the Ebook today

5. Who is your Target
Audience?
Want this is writing? Buy the Ebook today

6. Want this is writing? Buy the Ebook today

7. Keyword Research
Want this is writing? Buy the Ebook today

8. Determine DEMAND
http://adwords.google.com/select/KeywordToolExternal
Want this is writing? Buy the Ebook today

9. Determine DEMAND
Want this is writing? Buy the Ebook today

10. Determine DEMAND
Want this is writing? Buy the Ebook today

11. Determine DEMAND
Want this is writing? Buy the Ebook today

12. Determine DEMAND
Want this is writing? Buy the Ebook today

13. Demand Tar get =
500 + searches per
month
500 + searches per
month
Want this is writing? Buy the Ebook today

14. Buyer vs Browser
Phrase?
Want this is writing? Buy the Ebook today

15. Do they have their
Credit Card in their
hand?
Want this is writing? Buy the Ebook today

16. Determine Competition
Want this is writing? Buy the Ebook today

17. Determine Competition
Want this is writing? Buy the Ebook today

18. Determine Competition
Want this is writing? Buy the Ebook today

19. Determine Competition
Want this is writing? Buy the Ebook today

20. C ompet it ion Tar get =
Less Than
20,000 results
20,000 results
20,000 results
Want this is writing? Buy the Ebook today

21. Using Keyword
Research
Want this is writing? Buy the Ebook today

22. Meta Information
Tit l e Tags
Met a Des cr ipt ions
Met a Keywor ds
Want this is writing? Buy the Ebook today

23. Meta Information
Tit l e Tags
Want this is writing? Buy the Ebook today

24. Meta Information
Tit l e Tags
Want this is writing? Buy the Ebook today

25. Meta Information
Tit l e Tags
Want this is writing? Buy the Ebook today

26. Meta Information
Met a Des cr ipt ions
Want this is writing? Buy the Ebook today

27. Meta Information
Met a Des cr ipt ions
Want this is writing? Buy the Ebook today

28. Meta Information
Met a Keywor ds
NOT r eal l y Impor t ant
Want this is writing? Buy the Ebook today

29. Meta Information
Rul es t o Fol l ow f or On-S it e S E O
- Every page should have a unique &
custom Title Tag & meta description
targeting specific keyword phrases related to
the page.
Want this is writing? Buy the Ebook today

30. Meta Information
Rul es t o Fol l ow f or On-S it e S E O
- 6-10 words or 65 characters of space is
recommended for Title Tags (avoid
stuffing
keywords)
Want this is writing? Buy the Ebook today

31. Meta Information
Rul es t o Fol l ow f or On-S it e S E O
- 1 to 2 sentences describing what the page
is about is recommended for Meta
Description (avoid stuffing keywords)
Want this is writing? Buy the Ebook today

32. Meta Information
Rul es t o Fol l ow f or On-S it e S E O
- Avoid using the business name in the
Title
Tags
Want this is writing? Buy the Ebook today

33. Meta Information
Rul es t o Fol l ow f or On-s it e S E O
- Avoid using the domain name in the
Title Tags
Want this is writing? Buy the Ebook today

34. Meta Information
Rul es t o Fol l ow f or On-s it e S E O
- Use BUYER phrases throughout
(Title tags, meta descriptions, in content,
etc.)
Want this is writing? Buy the Ebook today

35. Page Content
Want this is writing? Buy the Ebook today

36. Page Content
Want this is writing? Buy the Ebook today

37. Page Content
Want this is writing? Buy the Ebook today

38. Page Content
Want this is writing? Buy the Ebook today

39. Page Content
Want this is writing? Buy the Ebook today

40. Page Content
Internal Linking Strategy
Want this is writing? Buy the Ebook today

41. SEO Friendly URLS
Want this is writing? Buy the Ebook today

42. SEO Friendly URLs
Want this is writing? Buy the Ebook today

43. SEO Friendly URLs
Want this is writing? Buy the Ebook today

44. SEO Friendly URLs
Want this is writing? Buy the Ebook today

45. SEO Friendly URLs
Want this is writing? Buy the Ebook today

46. SEO Friendly URLs
Want this is writing? Buy the Ebook today

47. SEO Friendly URLs
Want this is writing? Buy the Ebook today

48. SEO Friendly URLs
Want this is writing? Buy the Ebook today

49. Objective
To teach you what you can do
ON your website to make it
S ear ch E ngine Fr iendl y,
helping you move up the rankings in Search
Engines.
Want this is writing? Buy the Ebook today

50. Need Website or
SEOHelp?
C ont act Mol l er Mar ket ing
Free Consultation!
Want this is writing? Buy the Ebook today

51. Special Webinar
Offer
For a 24 hour per iod, you can get our
90 Page Step by Step Guide
Valued at $39.97
For only $19.97!
SAVE $20 Today!
ht t p://mol l er mar ket ing.com/ebook

52. Questions?
Want this is writing? Buy the Ebook today