Mobile Edge is the leading manufacturer of stylish laptop computer cases and accessories. Mobile Edge offers the widest range of laptop cases with specific collections for both men and for women. Just released, Mobile Edge offers new TSA approved laptop bags that allow you to leave your laptop in your case when passing through airport security checkpoints. Visit them online at www.mobileedge.com

1. 2009
Stylish Laptop Cases and Accessories for Men and Women
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2. Corporate Presentation 2009
About Us
About us Our Mission
The Market
Mobile Edge is dedicated to creating truly cutting-edge carrying
cases that will complement the consumer’s mobile lifestyle and
positively reflect their personal sense of style. Offering everything
Press
from Backpacks to Women’s Totes, we are constantly pushing the
envelope of stylish laptop cases that are practical, durable and
fashionable. Our goal is to continue to create unique cases for all
Women’s
lifestyles and uses. From the classroom to the boardroom, from a
day in the office to a night on the town, Mobile Edge will have a
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case to fit your style.
Men’s
Who We Are
Features
• Mobile Edge was created by a group of senior computer industry
professionals for the sole purpose of producing superior computer-
related carrying cases and accessories
Accessories
• Backed by a world class factory that specializes in design and
cut-and-sew production
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• We strive to provide a better case, at a better value, with better
margins
• We are the pioneer and industry leader in Women’s cases, offering
unique and stylish options to the standard black case.
• Partnerships with the Susan G. Komen for the Cure and the
Boomer Esiason Foundation create the opportunity to offer
themed cases, while helping raise money for their causes.
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3. Corporate Presentation 2009
About Us
About us Business Strengths
The Market
• Over 75 years of combined industry experience
• Extensive knowledge of Retail, Commercial, Corporate, Distribution
and OEM Channels
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• Mobile Edge is currently the second (#2) most requested brand in
the carrying case category according to PriceGrabber.com
Women’s
• Strong merchandising, packaging, marketing and promotional
expertise
• Efficient and nimble for fast response and turnaround
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• State of the art design capabilities
• Technical innovation
• Expertise in design of women’s cases
Men’s
• Guaranteed production quality and lead times
• Lifetime Warranty - the strongest in the industry
Features
Accessories
Ladies Cases
Conclusion
Men’s Cases
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4. Corporate Presentation 2009
About Us
the MArket Trends & Statistics
The Market
• Within the worldwide PC market, notebook shipments are expected to increase more than 26
percent in 2008, according to IDC. This double-digit growth will likely continue through 2012,
although IDC does see some slowdown at the end of the four-year period.
- IDC - March 2008
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• Portable adoption remains the primary driver in all regions, nearly matching record quarterly
growth in Q3 2007, and record annual growth in 2005. Increases of more than 50% in Asia
Pacific (excluding Japan) and Rest of World helped boost these regions to more than 36% of
Women’s
Portable volume, while the United States and Western Europe saw growth above 20% and
continue to account for more than 50% of Portable volume.
- IDC Worldwide Quarterly PC Tracker, March 2008
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• The NPD Group reported that notebook dollar volume was more then double that of desktops in
2007. NPD said notebooks generated $19.1 billion last year, a 23 percent increase, in the United
•
States. - NPD - February 2008
• Overall, however, the growth differential between desktops and laptops has never been larger.
IDC reported that in the third quarter, laptop sales growth was more than 33 percentage points
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over desktop growth. That differential has not been more than 30% since 1996.
- IDC - December 2007
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Netbook/UltraPortable Growth
• Worldwide mini-notebooks or Netbook shipments are on pace to reach 5.2 million units this year
and 8 million units next year, Gartner said. Manufacturers could ship as many as 50 million of the
Accessories
devices in 2012. - Gartner Research - September 2008
• In all, chipmaker Intel says, 10 manufacturers will bring 20 models to market by year’s end.
It expects netbook sales to top 50 million a year by 2011.
Conclusion
- Intel - July 2008
• Notebook sales jumped 51.6% year over year
Notebook sales were up 49% in 2005 compared to 2004
• “Consumers spend an additional $314 for each notebook”*
Top items:
Input devices
Carrying cases
Extended warranties
- Steve Baker, Vice President NPD Group
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5. Corporate Presentation 2009
About Us
the MArket The “Female Factor”
The Market
Today’s woman is already empowered. She brings home the lion’s share of the bacon
in 55% of US households. For one thing, she is the sole breadwinner in the 27% of
US households headed by single women. In dual-income households, 30% of working
wives out-earn their husbands. And even in households where she earns less than he
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does, her spending power is greater because, as Chief Purchasing Officer for the fam-
ily, she spends not only her own paycheck but most of his as well!
- The TrendSight Group - August 2007
Women’s
• “Women accounted for $55 billion of the $96 billion spent on electronic gear (in 2003).”
- Wall Street Journal
• “Women now outnumber men for Internet usage, now totaling 55 million to 49
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million men.”
-Nielsen Net Ratings
• “Women bought 51% of all home computers last year.”
-Mediamark Research, Inc.
Men’s
• “Quality, functionality and the product’s ability to a reflect a woman’s personal style are her
top purchasing criteria.”
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• “From 1997 to 2004 the number of women-owned businesses grew twice as fast as all
business in the USA.”
• “One in 18 adult women in the USA are small business owners.”
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• “Women in business generate $2.5 trillion in annual sales and employ 20 million people.”
Conclusion
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6. Corporate Presentation 2009
About Us
Press What Customers Have to Say...
The Market
- “I can’t count how many times I received compliments on my bag’s appearance - from men and
women! I’ve been using it daily for 7 months straight now and it still looks almost like new. I’m
really happy with this purchase and would recommend this bag!”
“This backpack/computer case is everything that I need- organization, easy to carry and stylish.
-
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I’m always stopped and asked about it!”
Rated * * * * *
- “This is the most comfortable backpack I have ever worn. Everything and more fits in it very well.
Women’s
It has a lot of space for extra items, school books, equipment, etc. But the best feature is that it
fits like a glove and wears on your back very well. I was literally blown over!”
“The comments and ooooh’s and aaaaah’s were coming from all directions from girls my daughter did
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-
not even know – I heard, “LOOK AT THAT GIRL’S COMPUTER CASE!!!”, more than once.”
- “This bag is great! I travel frequently and needed a case for my computer, but wanted something
stylish. It has plenty of room for my laptop, files, cords, wallet, plus any additional items I may
need to carry along. Plus, it’s lightweight and durable.”
Men’s
What Editors Have to Say...
Features
“Most laptop bags will still have to be opened
“We’re always looking for the Next Big Thing in
Accessories
[for TSA screeners], but the Mobile Edge Scan-
backpacks, and this Mobile Edge SecurePack has an
Fast bags flip back to offer an unobstructed view
innovative design that may keep those sneaks with
of the laptop inside.”
sticky fingers from stealing your valuable stuff.”
Conclusion
“Mobile Edge has designed the Milano for
female executives who want something a little “Mobile Edge prides itself on creating computer
more stylish than the standard nylon laptop cases that reflect personal style.”
bag. And stylish it is...”
“The Mobile Edge ScanFast lineup features that oh-so-
“A laptop bag is a pretty low-tech part of your
coveted TSA stamp of approval, meaning that you won’t
gadget essentials but Mobile Edge takes it up a
have to remove your precious lappie from these cases
notch. We’re talking about the Premium
when passing through airport security here in the U.S.”
Briefcase from Mobile Edge.”
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7. Corporate Presentation 2009
About Us
Advertising National Advertising
The Market
Reaching Millions of Buyers and Retailers each month.
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5,500,000 Readership 340,000 Readership
Women’s
248,000 Readership 155,000 Readership
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think pink
Men’s
120,000 Readership 21,000 Readership
Features
Accessories
Conclusion
The perfect blend of fashion and function.
Black & White Monaco - MEWCM6
The new Monaco notebook bag from Mobile Edge is the perfect blend of contemporary styling and real-world functionality.
Black & Pink Monaco - MEWCMX
The elegant quilted MicroFiber exterior and rich poly-suede interior give the Monaco the look and feel of a designer handbag. This designer styling is
combined with a functional interior layout that features individual sections for files, accessories, cables, magazines plus a separate padded computer
compartment to securely cradle your notebook.
The Monaco also features our exclusive Wireless Security Shield™ pocket that will insulate your cell phone or PDA from malicious hackers, viruses and spam.
A coordinated detachable exterior cell phone pouch provides quick access to your phone. Finally, you’ll find a handy removable matching wallet, just the right size for your personal items.
Laptop Backpacks / Briefcases /
Messenger Bags / Totes
Dedicated Computer Buttery-soft Poly-Suede Matching Detachable Matching Removable
www.mobileedge.com
©2006 Mobile Edge, Inc. All trademarks and registered trademarks
Compartment Interior with Multiple Pockets Cell Phone Pocket Cosmetics Wallet are the property of their respective owners. All rights reserved.
As seen in... As seen in...
think pink
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8. Corporate Presentation 2009
About Us
Advertising National Advertising to Women
The Market
As the pioneer and industry leader in the category of Women’s Computer Cases, Mobile Edge has been
aggressively advertising our products designed specifically for women in the following national maga-
zines with tremendous success. Mobile Edge is the only brand advertising to this customer base!
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Women’s
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Vogue Pink Magazine Cosmopolitan
Men’s
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Conclusion
Glamour Self Magazine Lucky Magazine
First Glimpse
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9. Corporate Presentation 2009
About Us
WoMen’s notebook CAses The Concept
The Market
The premise was simple enough:
Combine stylish fashion with cutting-edge technology...
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• Designed by women, for women
• Fashionable yet durable fabrics
Women’s
• Removable computer section for dual functionality
• Dedicated cell phone pocket
• Detachable accessory/cosmetic pouch
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• Category leader - 50+ SKU’s
• SRP range $49 - $279
• Best Sellers are $59-$129
Men’s
• Largest offering of Women’s cases for 15” and 17” screen sizes
Features
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Conclusion
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10. Corporate Presentation 2009
About Us
WoMen’s notebook CAses The Products
The Market
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Women’s
The Monaco The Milano The London The Geneva
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$99.99 $99.99 & $119.99 $119.99 $99.99 & $119.99
Men’s
Features
Accessories
The Paris Backpack The Element The Casual Tote Express Backpacks
$99.99 $89.99 $69.99 $59.99
Conclusion
Faux-Croc Portfolios Signature Tote The Madison Chocolate Suede Tote
$49.99 & $59.99 $99.99 $199.99 $169.99
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11. Corporate Presentation 2009
About Us
MAddie PoWers Collection
The Market
Mobile Edge has partnered with the Chicago based design firm, Maddie Powers, Inc. to
create the CuteBug Line of laptop cases! Known for using authentic pulp imagery from
the 1940’s and 50’s, Maddie Powers and Mobile Edge have worked together to design
laptop bags targeted at the younger segment of mobile technology users.
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The new women’s line, CuteBug, offers several fun and sassy styles of laptop carriers
that blend the glamour of yesterday’s Hollywood starlets with today’s mobile lifestyle.
Women’s
All the quality and protection you have come to expect from Mobile Edge, with a fun
and sassy new attitude!
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Men’s
Features
Accessories
Conclusion
CuteBug Sheba CuteBug Messenger
$79.99 $89.99
CuteBug Hipster
$69.99
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12. Corporate Presentation 2009
About Us
susAn g. koMen Cure
for the
Partnership
The Market
The Caring Case Collection™ was designed as our way of “giving back” to
those in need. We donate 10% from the sale of each exclusive pink-themed
cases to Susan G. Komen for the Cure. The mission of Susan G. Komen for
the Cure is to eradicate breast cancer as a life-threatening disease. For more
information, please contact the Foundation at 5005 LBJ Freeway,
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Suite 250, Dallas, Texas 75244 or visit www.komen.org.
• Exclusive partnership with Susan G. Komen for the Cure
Women’s
• 5 Limited Edition SKUs
• Proceeds benefit Susan G. Komen for the Cure
• Promoted through the Susan G. Komen
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and Mobile Edge websites
• SRP $129-$199
Men’s
Features
Accessories
Conclusion
Komen Paris Backpack The Komen Milano The Komen Geneva
$129.99 $129.99 $129.99
The Komen Ultra Tote Komen Suede Ultra Tote
$129.99 $199.99
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13. Corporate Presentation 2009
About Us
booMer esiAson foundAtion Partnership
The Market
The Boomer Esiason Foundation is committed to finding a
cure for Cystic Fibrosis, and Mobile Edge is committed to
supporting their tireless efforts. Constructed with the finest
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heavy-duty materials and backed by a Lifetime Warranty,
these feature-rich backpacks are designed to safely carry
your notebook computer as well as your personal gear.
Mobile Edge will donate 10% of the retail sales of these
Women’s
cases to the Esiason Foundation.
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• Exclusive partnership with BEF in the fight
against cystic fibrosis
• Limited Edition SKUs
Men’s
• Proceeds benefit Boomer Esiason Foundation
• Promoted through the BEF and Mobile Edge
websites, other marketing initiatives
Features
Accessories
Conclusion
BEF Premium Backpack BEF Signature Tote The G Pak
$99.99 $129.99 $69.99
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14. Corporate Presentation 2009
About Us
Men’s notebook CAses The Products
The Market
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Women’s
Select Briefcase 17” Premium Briefcase Ultra TechStyle 2.0 Faux-Croc Portfolio
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$69.99 $99.99 $79.99 $49.99
Men’s
Features
Accessories
Premium Messenger Mini Messenger Notebook Messenger Select Messenger
$69.99 $49.99 $59.99 $49.99
Conclusion
Premium V-Load Leather Ultra V-Load ScanFast Briefcase
$69.99 $149.99 $99.99
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15. Corporate Presentation 2009
About Us
Men’s notebook CAses Backpacks
The Market
Press
Women’s
ScanFast Backpack Premium Backpack Select Backpack SecurePack
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$99.99 $89.99 $69.99 $79.99
Men’s
Features
Accessories
The Edge Backpack Express Backpack Premium TrackPack Express TrackPack
$59.99 $59.99 $99.99 $69.99
Conclusion
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16. Corporate Presentation 2009
About Us
feAtures Exterior Features
The Market
Press
Women’s
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Bungee Shoulder Strap Gel-eGrip Handle
Cushions your Case, Reducing For Superior Comfort,
Stress on Your Shoulders Reducing Stress on Your Hand
Men’s
Features
Accessories
Integrated Phone Pockets Built-in Media Pocket
Built-in Cell Phone Pockets for Media Pocket with SoundPort
Easy Access and Organization Headphone Pass-through
Conclusion
Premier Fabrics Exclusive Security Features
High-quality Materials, Up to Superior Designs to Prevent
3360 Denier Nylon Theft and Keep Your Gear Safe
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17. Corporate Presentation 2009
About Us
feAtures Interior Features
The Market
Press
Women’s
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SafetyCell™ Computer Protection Exclusive Wireless Security Shield™
Exclusive SafetyCell Computer Protection Protects Bluetooth-enabled Cell Phones
System Protects your Notebook and PDAs from Hackers
Men’s
Features
Accessories
Computer Compartment Built-in Cell Phone Pocket
Dedicated Compartments Keep Built-in Pockets to Keep your
your Notebook Safe and Separate Phone Safe and Accessible
Conclusion
Integrated Ticket Pockets Detachable Wristlet
Keep your Tickets and Travel Matching Wristlets for Small
Documents Easily Accessible Accessories or Cosmetics
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18. Corporate Presentation 2009
About Us
ACCessories Stay Productive
The Market
Press
Women’s
Wireless Wireless
PC Media Remote
Presentation Remote Presenter Plus
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RF PC Remote plays your
RF Remote runs your Combines the functionality of the
music, movies and other media
PowerPoint Presentations Wireless Presenter and Media
from up to 100 feet away!
from up to 100 feet away! Remote into one powerful unit!
$59.99
$79.99 $99.99
Men’s
Features
Accessories
Express Wireless
Express
Presentation Remote Presenter Plus
PC Media Remote
RF Remote runs your Combines the functionality of the
RF PC Remote plays your
PowerPoint Presentations Wireless Presenter and Media
music, movies and other media
from over 60 feet away! Remote into one powerful unit!
from over 60 feet away!
$79.99 $99.99
Conclusion
$59.99
WiFi Signal Locator
WiFi Signal Locator indicates
SecuriCable Combination direction and strength of
or Key Lock WiFi Signals
$29.99
Unique design bolts to your
VGA port, securing in a method
far superior to other locks
$29.99
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19. Corporate Presentation 2009
About Us
ACCessories Stay Productive
The Market
Press
Women’s
Comfort-fit
ME-90 Slim-Line Bluetooth
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Bluetooth Headset
Bluetooth Headset Speaker Phone
Unique design is feather-light
Ultra-slim headeset with Elegant unit for hand-free talking
and ultra-comfortable!
protective cap and auto in the car, at home or at work!
shut-off power save! $79.99 $99.99
$59.99
Men’s
Features
Accessories
Ultra-Portable Wireless USB 2.0 Card Reader USB 2.0 Media Card
Optical Mouse Reader and 3-Port Hub
Ultra-compact card reader
reads all popular media card
Wireless adapter stores Add 3 USB ports and read all
fromats!
inside the mouse for ultra major memory card formats
portability. with this all-in one unit
$29.99
$39.99 $49.99
Conclusion
4 Port USB 2.0 Hub 7 Port USB 2.0 Hub
Add 7 USB 2.0 ports to your
Add 4 USB 2.0 ports to your
computer at home or on the go!
computer at home or on the go!
$29.99
$29.99
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20. Corporate Presentation 2009
About Us
feAtures Wireless Security Shield™
The Market
The Mobile Edge Wireless Security Shield™ has been engineered to thwart electronic
threats targeting wireless products including Bluetooth-enabled cell phones and PDAs.
By placing their cell phone or PDA in the Wireless Security Shield™ accessory pocket,
users can insulate their device from Bluejacking, Bluesnarfing, wireless spam and even
viruses that can spread among Bluetooth-enabled computers.
Press
• “As users store more personal information on Bluetooth devices, the
need to address security and privacy threats becomes more pressing.”
- PC Magazine, October 18, 2005
Women’s
• “We are not aware of any workarounds for the SNARF or BLUEBUG
attacks at this time, other than to switch off Bluetooth.”
- thebunker.net, May 30, 2006
The Threats
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The SNARF attack
Connect to cell phones without alerting the owner.
Hacker gains access to entire phonebook (and any images or other data associated with the entries), calendar, IMEI
(International Mobile Equipment Identity), which uniquely identifies the phone to the mobile network, and is used in
illegal phone ‘cloning’) and more
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The BACKDOOR attack
Establish trust relationship through “pairing”, but ensure it no longer appears to victim.
Attacker is free to continue to use any resource so data be retrieved from the phone without the owner’s knowledge
or consent
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The BLUEBUG attack
Hacker gains full access to AT command set, enabling use of phone to initiate calls to premium rate numbers, send
SMS messages, read SMS messages, connect to Internet, and monitor conversations in the vicinity of the phone
BLUEJACKING
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Hacker “pairs“ with Bluetooth phone to pass message during initial “handshake” phase, creating potential security
problems
The Solution - The Wireless Security Shield™
Conclusion
How it works:
• Engineered to eliminate electronic threats targeting Bluetooth-enabled cell phones & PDAs
• By placing their cell phone or PDA within the Wireless Security Shield™ pocket, Mobile Edge
customers insulate their device from Bluejacking, Bluesnarfing, spam and viruses that can
spread among Bluetooth-enabled devices
• Technology first developed by NASA to help block out electromagnetic waves and
radio frequencies
• Pocket is zinc-impregnated, with conductive fibers woven into the material that effectively
reduce up to 99% of radio frequencies and electromagnetic waves, keeping devices safe
and secure.
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21. Corporate Presentation 2009
About Us
ACCessories SecuriCable™
The Market
With the sales of Notebook
Computers constantly on the rise,
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the need for security becomes
greater every day.
The Mobile Edge SecuriCables,
Women’s
which bolt directly to your VGA
or Serial port, rather than through
a small single plastic slot, are the
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most secure locks available.
Men’s
The Risks
Features
“Notebook theft is now the second most prevalent crime in the United
•
States after identity theft; someone steals a notebook every 53
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seconds. These thefts cost companies $6.6 million each on average,
just over $30,000 per loss.”
- PC Today, October 2006
Conclusion
• 10% of laptops will be stolen within the first 12 months of purchase
• 90% are never recovered
• 49% of companies have had laptops stolen with the last 12 months
• 57% of corporate crimes are linked to stolen laptops
• 80% of computer crime consists of “inside jobs” by disgruntled employees
• 73% of companies had no specific security policies for their laptops in 2003
Sources: Computer Security Institute; Absolute Software; FBI, 2006
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22. Corporate Presentation 2009
About Us
ACCessories I.D. Sentry Wallets
The Market
Designed to stop ID Theft and protect your personal data by shielding
your RFID credit cards from hackers and ID thieves
These days, Identity Theft is everywhere. And with new technologies
come new ways to steal your data. Many new Credit Cards feature
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RFID chips, which can be read from a distance, with no need to
“swipe” through a reader. This leaves the carrier vulnerable to ID
thieves with RFID scanners, that can steal your information just by
being in close proximity. The proprietary Conductive Aluminum lining
Women’s
of the I.D. Sentry blocks unwanted scans, keeping your cards safe until
you’re ready to use them!
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Men’s
Features
Accessories
Conclusion
i.d. sentry i.d. sentry
WAllet PAssPort WAllet
• Stop ID Theft!
• Stop ID Theft!
• Compartments for your Passport, 5
• Self-adhering pocket keeps your cards
slots for ID/Credit cards and a large
both secure from hackers and safe
pocket for cash
from falling out of your wallet
• Slim design fits easily inside jacket
• Slim design
pockets or carry-on luggage
• Luxurious, durable Nappa leather
• Luxurious, durable Nappa leather
complements any sense of style
complements any sense of style
• Second, non-shielded pocket for your
standard cards and business cards
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23. Corporate Presentation 2009
About Us
ConClusion Why Mobile Edge?
The Market
• Leader and innovator in the women’s category
• Unique product designs for your entire computer case product offerings
• 100% Customer Satisfaction Guarantee
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• Feature-rich product offering
Women’s
• Lifetime warranty
• Fast turnaround
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• Management channel & industry expertise
• A reason for your women customers to buy another computer case
• All Mobile Edge cases are designed to protect Notebook systems,
reducing defective returns
Men’s
Why You Should Change
Features
• The average carrying case retail price is $35 to $40.
Mobile Edge products higher retails equals higher revenue and gross
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margin dollars
• 95% or more of competitors’ product offering is black, stale with limited
Conclusion
features and most focus on $29 to $69 retails
Mobile Edge products are vibrant, appealing and feature-packed
• Customers paying $2000 for notebooks are willing to pay more than $100
to protect their investment
• More revenue and gross margin dollars per unit sold
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24. Corporate Presentation 2009
About Us
The Market
At Mobile Edge, we know your time is valuable, and
honestly appreciate the opportunity to present our
company and line of products. Please feel free to
contact us if you have any questions, or would like
Press
further information.
Women’s
Thank you again for your time and attention!
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-The Mobile Edge Team
Men’s
Features
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1150 North Miller Street
Conclusion
Anaheim, California, 92806
p: 714.399.1400
f: 714.399.1401
info@mobileedge.com
www.mobileedge.com
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