moladi challenges antiquated brick and mortar - moladi, plastic formwork, building system, formwork, antiquated, brick, block, mortar, horse, carriage, blacksmith, mechanic, modelT, slow, costly, expensive, mass market, inefficiencies, speed, waste, suppliers, production planning, production, plan, cement, concrete, mortar, foundation, walls, plaster, chase, affordable housing, backlog, low cost housing, low-cost homes, base of the pyramid, bop, market, Creative Destruction, Disruptive Innovation, production challenge

1. moladi - doing the same thing
over and over again and
expecting different results
"We can't solve problems by using the same
kind of thinking we used when we created
them." - Albert Einstein
The "Horse & Carriage" industry was becoming too slow and cumbersome
getting people from A to B compared to the "Model T" - The "Model T" has
destroyed the "Horse & Carriage" industry due to its shortcomings and
inherent drawbacks. This process is called "Creative Destruction" or
"Disruptive Innovation" - Embracing the new and letting go of the old.

2. Why train blacksmiths when mechanics are needed?
Advantages of the technology persuaded the customer to "let go" of
the old and "embrace" the new.
By training more blacksmiths the problems of the "Horse & Carriage"
industry would not be solved...the problems where with the horse’s ability
"We can't solve problems by using the same
kind of thinking we used when we created
them." - Albert Einstein
We need "Radical Change" - "Creative Destruction" - "Disruptive
Innovation" to solve the problems - Not the same old same old....

3. The need to train "mechanics" - The need to think ahead - The need to
plan ahead - The need to improve on the old - The need to let go of the
"Horse & Carriage" and the "blacksmith" - Upgrade to the "Model T"
Simple question - Will the housing backlog
be solved with the product and process that
has created the shortage?

4. Reminder
“Insanity: doing the same thing over and
over again and expecting different results.”
- Albert Einstein
Brick and Mortar - Masonry
For more than 3,500 years bricks have been produced in a mould - When
the bricks are de-moulded, some of them break. When the bricks are
stacked to be fired, some of them break. When the bricks are unpacked
from the stack, some of them break. When the bricks are loaded on to the
truck, some of them break. When the bricks are transport to site, some of
them break, When the bricks are offloaded, some of them break, When
the bricks are wheelbarrowed to the bricklayer, some of them break.
When the bricks are packed onto the scaffold, some of them break. When
the bricklayer does beam filling, he breaks a brick to make it fit. Not
really an "optimized" production process taking into consideration
breakages along the way. Not to mention the stock theft on site.
“If you can measure it, you can manage it.”
By producing more bricks or blocks the problems of the "Horse &
Carriage" industry would still not be solved...The bottleneck lies with the
shortage of skilled artisans or bricklayers - not producing more bricks or
blocks with expensive machines

5. In the delivery of affordable homes the production is governed by the
capacity of people or skilled artisans or bricklayers to lay bricks. Then the
wall is handed over to skilled artisans or plasterers. This phase is where
the bottleneck of production lies.
"A plasterer is a tradesman who works with plaster, such as forming a
layer of plaster on an interior wall or plaster decorative mouldings on
ceilings or walls. The process of creating plasterwork, called plastering,
has been used in building construction for centuries."

6. The moladi plastic mould becomes the "brick plant" that produces an
insitu monolithic reinforced structure on site (one big brick) in a day -
Speed reduces cost - No waste - No skills - same material as the
foundation (concrete without stone) mortar - Less logistics to manage
the "Model T" of housing
The moladi "Mould" - Instead of moulding a brick in a mould - We mould
the walls of a house - No plaster - No chasing for electrical conduit or
water pipes - No beam filling - No lintels - No waste - No rework -
Accurate - "Produced" cost a known - Like measuring water in a glass...
“If you can measure it, you can manage it.”

7. Fill the formwork in two hours with a river sand cement mortar mixture -
Not dense concrete No stone - Thermal - moladi mortar design
No skills required to "produce" the "brick" or to lay the "brick" - The
finished walls are cast employing unskilled local labour in two hours.

8. The following day the moladi plastic formwork or the "mould" can be
stripped and re-erected on the next foundation - The formwork can be
reused 50 times

9. Multi storey applications
For more information - Visit www.moladi.co.za
Keywords – moladi, plastic formwork, building system, formwork,
antiquated, brick, block, mortar, horse, carriage, blacksmith, mechanic,
modelT, slow, costly, expensive, mass market, inefficiencies, speed,
waste, suppliers, production planning, production, plan, cement, concrete,
mortar, foundation, walls, plaster, chase, affordable housing, backlog, low
cost housing, low-cost homes, base of the pyramid, bop, market, Creative
Destruction, Disruptive Innovation, production