Presentat

1. Online Reputation Management
for REALTORS®
What You Don’t Know Can’t Hurt You... Right?

2. “Reputation permeates for real estate agents.
Because it’s a really personal business, you
can’t necessarily shed your reputation.
The business is hyper-
local and personal at its
core, making a real
estate professional’s
reputation ever more
important.”
- Pete Kazanjy, CEO of
review site Honestly.com

3. Step 1 - AVOID This:

4. It Results In This:

5. Step 2: Create A Lot of This

6. What About The Occasional

7. Step 3: Monitor

8. Step 4: Evaluate
Consider:
Source
Outlet
Reach
Timing
Risk/Benefit

9. Step 5: Act
"The most important thing you
can do is engage and not
retreat. Transparency and truth
will eventually win out. When it
comes to how to establish
reputation in the market, I think
it's really important to be
present."
- Pete Kazanjy, CEO of review
site Honestly.com