11.Oct.2012 Presentation to CRE & CSQS Roundtable 2012

1. HOW SOCIAL MEDIA IS
CHANGING OUR
WORLD
Charles Mok

2. What is Social Media?
 The Platforms?  Much more than the
 Facebook platforms…
 Twitter
 LinkedIn  The technologies
 Google+
 The behavior
 YouTube
 The lifestyle
 Flickr
 The relationships
 Foursquare
 Weibo

3. Rewriting the rules
 Bottom up  Changing:
 Digital natives rule  Media/broadcasting
 Chaos over order?  Advertising
 Marketing
 Reaches everyone?
 Product
development
 Customer service
 Business
 Politics
 Education…

4. From sharing to crowd-
everything
 Beyond sharing  Is it better?
 Crowdsourcing  It’s not about if it is
everything: better or not (even if
 Crowdsourcing was it is not better now)
originally about  It will happen more
outsourcing and more anyway
 Knowledge –
Wikipedia
 Selling – Groupon
 So it is about:
 Investing
awareness, and
literacy

5. From mass to uniqueness
 Globalization to  From custom-made
tribalization products to custom-
 Mass culture cannot made services
dominate anymore
 Remember we were
worried about
English dominating
the web in the 90s?

6. Lies are spread quickly

7. But eventually truths are
exposed

8. Just face it
Boldy go
where no
man has
gone before

9. But remember…
 Social media must be part of the planning from
the start, not an afterthought
 A moving target, so bear with the detours
 Persistence will pays off in ways you did not
think of

10. If you build it, they will come

11. Thank you
Charles Mok
Legislative Councilor (Information Technology)
charles@charlesmok.hk
www.charlesmok.hk
Facebook: Charles Mok B
Twitter: @charlesmok