Presentation to HKU students on Sep 25 2013

1. Data
Charles Mok, Legislative Councilor (IT)
25.09.2013
A free and open world

2. Who benefit from big data?
YOU & I
Service providers improve
their service through
collecting more data.

3. Who can make use of big data?
• ISPs
• Utilities
• Government
• Corporations
• Academic
• Everyone
who can collect and access to data
With more than 1,000 universities

4. Why do they use big data?
• Provide better consumer experience
• Facilitate corporate operation
• Seek for a new business model
• Risk and financial management
• Boosting effectiveness
• Government Surveillance

5. Why do they use big data?
Win an election
Obama did it in 2012

6. How to make use of Big Data?
• 2008: Social Media
• 2012: Add big data
• Decide how to approach voters
• Top targets: unsubscribed list back in 2008
• Different message scripts for different demographic groups
• Phone call & email
• Predict turnout
• Simulating election 66,000 times result per night
• Reallocating resource in each states

7. How does it work?
• Visualizing Big Data
• Concept on how to analyze data
• Power BI for Office 365 Demo
(Video -
http://www.youtube.com/watch?feature=player
_embedded&v=KD9GlZGF9rY)

8. WhenOpenData meets Big Data–DoNo Evil
Do No Evil (起你底)
• HK ICT Award 2013:
• Best Lifestyle Silver Award
• Over 2 million local litigation records from the courts of
Hong Kong dating as far back as 1990 for civil cases and
2004 for criminal cases.

9. • Comment from judge panel：
• This mobile application integrates an extensive
database with a highly user-friendly search
engine, allowing users to easily conduct legal
background search of companies or targeted persons
in an instant and economical way. This demonstrates
a good combination of mobile technology and ICT
technology.
WhenOpenData meets Big Data–Do No Evil

10. • One-station background analysis on
• Potential employee
• Business partner
• Future son in law
• Government Officials??
WhenOpenData meets Big Data–Do No Evil

11. Abuse of Big Data / Control?
Example: NSA /CIA surveillance
programs
Privacy?
Right to know?
Big brother of the new era?
Beyond commercial abuses,
also by governments
Ongoing debate:
Negative impact to U.S. cloud vendors

12. GoogleTransparencyReport
• Like other technology and communications companies, Google
regularly receives requests from governments and courts around
the world to hand over user data.

13. GoogleTransparencyReport
• Why might a government agency request user data?
• What does Google (like other companies) do when it receives a
legal request for user data?
• Why does Google (and other companies) publish the
Transparency Report?
• Has Google successfully
narrowed requests before?

14. WorldConferenceon Int’l
Telecommunications(Dubal, Dec2012)
• Internet Governance?
• Russia, China, Arab, Africa and others propose to implement
CONTROL on international route (of Internet) and collect identity
info of users.
• USA, Canada and some of the European countries strongly object.
• Finally the motion is rejected, but HUMAN RIGHTS OBLIGATIONS
are not defined in the Acts.

15. Future of Big Data
• Keep growing: in size and analytical power
• Growing security concerns
• More conflicts in privacy issues
• Data processing requires more electricity than lighting
network all over the world in 2035

16. Facebook: Charles Mok B
Fb page: Charles Mok 2012
Twitter: Charlesmok
Linkedin: Charlesmok
Website: www.charlesmok.hk
Email: charlesmok@charlesmok.hk
THANK YOU