The document provides strategies for businesses to gain a competitive advantage in the market. It suggests using innovative distribution channels, niche marketing to overlooked segments, customizing products for customers, and identifying new needs to enter established markets before competitors. The overall message is to move quickly and think outside the box to be the first to seize opportunities.

1. FICCI CE
Get products to the market
before the competition
Seize segments that
Use innovative distribution
competitors have
channels to bypass
overlooked
competitors
Be a big fish
Niche Customize products
in a small Marketing to
pond satisfy customers
Make your own product
obsolete before the
Attack established
competition
markets
with special advantages
Identify new
needs

2. FICCI CE