This PPt is made for the class room purpose. The topic of the PPT is 7 P's of Marketing of Coco Cola.

1. Coca Cola Presentation
PRESENTED BY
MOHIT MAHAJAN

2. 1886
Coca Cola
BORN
1891
Coca Cola’s first
BOTTLINGIn a drug store occurred

3. Coca-Cola was made for the cure of
headache
and other illnesses

4. Sales for the first year were only
$50

5. Only 9
servings of the soft drink were sold
each day

6. Now number of coke bottles sold each day
1.8 billion

7. is the
Coca-Cola
most recognized word in
Okay
the world after

9. Total number of Coca-Cola Products
3,900

10. Number of worldwide Coke employees
150,900

11. Company Profile
Name The Coca Cola Company
Industries served Beverages
Geographic areas served Worldwide
Headquarters Atlanta, Georgia, U.S.
Current CEO Muhtar Kent
Revenue $ 41.9 billion (2016)
Employees 700 K+

12. • To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.
Mission

13. Vision
• People: Be a great place to work where people are
inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality
beverage brands that anticipate and satisfy
people's desires and needs.
• Partners: Nurture a winning network of customers
and suppliers, together we create mutual, enduring
value.

14. Vision
• Planet: Be a responsible citizen that makes a
difference by helping build and support sustainable
communities.
• Profit: Maximize long-term return to shareowners
while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-
moving organization.

15. • Focus on the Market
• Work Smart
• Act Like Owners
• Be the Brand
Values

16. Worldwide Share

17. Market Share in India

18. Global Competitors
• PepsiCo Inc.
• Dr Pepper
• Snapple Group, Inc.
• Unilever,
• Groupe Danone,
• Kraft Foods Inc.,
• Nestlé S.A. and others.

19. Marketing Mix 7 Ps

20. Product
3,900
Coca Cola has the big chain of Product line
Over Products

21. Price
As competition started, now Coke has shifted to
Earlier Coke used cost based pricing
competitive pricing
strategy
VS

22. Place
Target Market is Entire Planet

23. Segmentation
Coke’s commercials basically based on
young generations.

24. Promotion
• Getting shelves at Eye Catching Position
• Print media
• Tv commercial
• Billboards and holdings etc

25. Chronology of Slogans
• 2001 life is good
• 2003 Jo Chahe Hojae Coca-Cola enjoy
• 2006 Thanda Matlab Coca-Cola
• 2007 Kha Le Pee Le Jee Le
("eat drink live")

26. Other Promotion Activities
Coca-Cola Concerts

28. People
• 700 K + System Associates World Wide
• 5M women to be EMPOWERED by 2020
• Listed as one of the top 50 companies
for DIVERSITY by Black Enterprise
Magazine ( 2016 )

29. Physical Evidence

30. PROCESS
Ingredient
Sweetener
Secret Formula
CO2
Water
Materials
Washing &
Rinsing
Mixing&Blending
H20 & Sugar
Formula
Syrup
Co2 Adding
FillingLabeling Capping
Coding Inspection
Packaging &
Warehouse
Delivery

31. Thank You…