Brand Experience the Social Media Way

1. 1 billion 500 million
SOCIAL APPETITE
INTERACTION
39% 29%
29%
58%
42%41%
Have tweeted about
a brand
Follow a brand Facebook users have
liked a brand
Have mentioned a brand
in status update
Have shared a link,
video or story about a brand
Have retweeted
about a brand
B2B audience always have an appetite of social integration
B2B Audience interaction with brands on Facebook and Twitter
Users like to talk about your brand, GIVE THEM A REASON!!
SOCIAL = ENGAGEMENT
of people are more
with brands that
content into their
likely to engage
integrate social
digital properties
75%
of people use social
or
about products
media to find
share information
and brands
SHARING
Users share only positive updates about BRANDS
Average for FB members have Liked a Brand
66% have 100+ friends 59% have mentioned in a status update
84% active on FB daily 57%
have shared a link or video about
a brand
Customers trust brands that are friendly with SOCIAL MEDIA
of people are more
likely to trust a
brand that integrate
social media
59%
of people are more
likely to trust a
brand that integrate
social media
of people in 18 - 34
ages are more likely
to buy products from
social media
of people are not
likely to trust a
brand that integrate
social media
brands who integrate
of people are more
likely to buy
products from brands
who integrate social
media
of people are more
likely to share
experiences with
brands who integrate
social media
FOLLOW
special offers/ deals
current customers
interesting or entertaining content
friends are fan of the brand
other
Why people follow a brand ?
32.9%
18.2%
6.2%
0.7%
43.5%
23.5%
22.7%
6.3%
0.7%
RESOURCES
getsatisfaction.com
massrelevance.com
theundercoverrecruiter.com
oursocialtimes.com
How Customers Want to receive information about their FAVOURITE
BRAND !
32%
27%
22%
8%
5%
5%
1%
prefer short updates
emails
traditional offline ads
mailed flyers
blogs, press releases
audio/ podcasts
video clips, youtube movies
29%
Brand Experience - The Social Media Way