Business Communication Mapping

1. BUSINESS COMMUNICATION FOR COMPUTER BASED EXAMINATION (CBE)
SEPTEMBER 2015 ATTEMPT
Grid Weighting
Concepts 10-15
Intra-personal and Interpersonal skills 20-25
Communication via the internet 10-15
Total 50
Legends:
• Robbins
• Herta Murphy
• Bovee

2. Contents Learning Outcome Source Relevant Chap/pages
Concepts
Introduction to
business
communication
LO1.1.1:Define business
communication.
LO1.1.1 & LO 1.1.2:
Chapter#1 and 2 [The communication process
AND Business communications] from the Study
Text Edition 2015.LO1.1.2:Describe with simple
examples the goals, patterns (formal and
informal) and channels of business
communication.
Communication
process
LO1.2.1:Define “communication
process”.
LO1.2.1 & LO1.2.2:
Chapter#1 [The communication process] from
the Study Text Edition 2015.
LO1.2.2:Explain and illustrate the
components of the communication
process,namely: context, sender,
message,medium, recipient and
feedback.
LO1.2.3:Identify the information needs
of the organization and its sources,
levels, and usefulness for effective
communication.
LO1.2.3:
Chapter#2 [Business communications] from the
Study Text Edition 2015.
LO1.2.4:Explain with simple examples
the barriers to effective communication.
LO1.2.4:
Chapter#1 [The communication process] from
the Study Text Edition 2015.
LO1.2.5:Describe different methods of
communication and also state its
appropriate medium.
LO1.2.5:
Chapter#1 [The communication process] from
the Study Text Edition 2015.
LO1.2.6:Classify different types of
communication networks and describe
their influence on the communication
process within an organization.
LO1.2.6:
Chapter#11 [Communication] from
“Organizational behaviour” by Stephen Robbins.
Chain, wheel, all
channel 389
Seven C’s of
effective
communication
LO1.3.1:Describe with simple
examples the seven C’s of effective
communication.
LO1.3.1 & LO 1.3.2:

3. LO1.3.2:Identify weaknesses in a
given simple communication process
applying the Seven C’s concept and
suggest corrections.
Chapter#3 [Seven Cs of effective
communication] from the Study Text Edition
2015.
Intra-personal and
Interpersonal skills
Nature of Intra-
personal
communication
LO2.1.1: Develop an awareness and
appreciation of the importance of
intrapersonal communication.
LO2.1.1 & LO 2.1.2:
Chapter#5-6 [Perception and individual decision
making AND
LO2.1.2:Identify the basic aspects of
intrapersonal communication including
self-concept, perception and
expectation.
Motivation concepts] from “Organizational
behaviour” by Stephen Robbins.
Perception 157
Self-concept – Herta pg
448
Nature of
Interpersonal
communication
LO2.2.1: Identify the axioms of
interpersonal communication.
LO2.2.1:
Chapter#1 [The communication process] from
the Study Text Edition 2015.
LO2.2.2: Specify the purposes of
interpersonal communication.
LO2.2.2:
Chapter#1 [Effective communication in
business] from “Effective
Business Communication” by Herta A.
Murphy.
Nothing in chapter 1
IPC is chapter 16
LO2.2.3:Determine the role of
stereotypes in the communication
process.
LO2.2.3:
Chapter#5 [Perception and individual decision
making] from “Organizational behaviour” by
Stephen Robbins.
Stereotyping 163
LO2.2.4:Identify the role of
communication conflict in intercultural
relationships.
LO2.2.4:
• Chapter#3 [Communicating
Interculturally] from “Excellence in business
communication” by John V. Thill and
Courtland L.Bovee.
The basics of
intercultural BC pg 40
to 48

4. • Chapter#3 [Business communication and the
global context] from “Effective Business
Communication” by Herta A.
Murphy.
National cultural
variables pg 76 to 82
Individual cultural
variables pg 82 to 88
LO2.2.5:Explain the key ways to
improve interpersonal skills.
LO2.2.5:
• Chapter#1 [What is Organizational
behaviour?] from “Organizational behaviour”
by Stephen Robbins.
• Chapter#1 [Effective communication in
business] from “Effective
Business Communication” by Herta A.
Murphy.
The importance ofIPS
pg 4
Nothing relevant in
chap 1
Some relevant material
in chapter 16
LO2.2.6:Identify the elements and
traits of ethics in interpersonal
communication.
LO2.2.6:
• Chapter#1 [Communicating
successfully in an organization] from
“Excellence in business
communication” by John V. Thill and
Courtland L.Bovee.
• Chapter#4 [Business communication and the
ethical context] from “Effective Business
Communication” by Herta A.
Murphy.
Characteristics of
effective organizational
communication pg 11 to
13
Influences on personal
ethics pg 99 to 103
Communication and
ethical issues pg 103 to
118
Critical Thinking LO2.3.1:Explain the difference
between creative thinking and critical
thinking.
LO2.3.1 & LO2.3.2:
Chapter#5 [Perception and individual decision
making] from “Organizational behaviour” by
Stephen Robbins.
Not in the book
LO2.3.2: Assess the effect of critical
thinking over communication.

5. Non-verbal
communication
LO2.4.1:Identify forms of non-verbal
communication including facial
expressions, posture, gestures, eye
contact, voice and touch.
LO2.4.1 & 2.4.2:
• Chapter#2 [Understanding business
communication] from “Excellence in business
communication” by John V. Thill and
Courtland L.Bovee.
• Chapter#1 [Effective communication in
business] from “Effective
Business Communication” by Herta A. Murphy.
Pg 21 to 22
LO2.4.2:Explain the uses of nonverbal
messages. 21 to 26
Verbal
communication
LO2.5.1:Contrast between oraland
written communication.
LO2.5.1,LO2.5.2 & LO2.5.3:
• Chapter#16-17 [Interviewing for employment
and following up AND Listening, interviewing
and conducting meetings] from
“Excellence in business
communication” by John V. Thill and
Courtland L.Bovee.
• Chapter#14,15,16, 17 [Strategies for successful
speaking and successfullistening, Strategies for
successfulinformative and persuasive speaking,
Strategies for successfulinterpersonal
communication AND
Ch 16 pg 402 to 403
Ch 17 – meeting pg 435
to 436
LO2.5.2:Explain and account for the
basic forms of oral communication
including; face to face
communications, interviews, telephone
conversations, grapevine, negotiations,
meetings, lecture/speech.
LO2.5.3:Contrast between speaking
and listening skills.
Ch 14 – pg 401 to 403
Ch 15 – pg 409 to 414
Ch 16 – pg 456 to 462
Ch 17 – pg 472 to 474
Strategies for successfulbusiness and group
meetings] from “Effective Business
Communication” by Herta
A. Murphy
LO2.5.4:Develop a personal,
constructive approach to dealing with
conflict situations through speech
communication strategies of conflict
resolution.
LO2.5.4:
Chapter#15 [Conflict and negotiation] from
“Organizational behaviour” by Stephen
Robbins.
533 to 534

6. LO2.5.5:Explain the principles of
preparing and delivering an effective
public speech.
LO2.5.5:
• Chapter#15 [Strategies for successful
informative and persuasive speaking] from
“Effective Business Communication” by Herta
A. Murphy.
• Chapter#18 [Giving speeches and oral
presentations] from “Excellence in business
communication” by John V. Thill and
Courtland L.Bovee.
Ch 15 not relevant
Ch 14 is relevant
Full chapter
LO2.5.6:Explain the importance of
listening in effective business
communication.
LO2.5.6 & LO2.5.7:
Chapter#4 [Listening skills] from the Study
Text Edition 2015.
LO2.5.7:Describe types and barriers to
listening.
Visual
communication
LO2.6.1:Assess the role of visual
communication in simplifying and
comparing information and illustrating
trends and ideas.
LO2.6.1:
Appendix A from “Effective Business
Communication” by Herta A.
Murphy.
Pg 564 to 577
Written
Communication
LO2.7.1:Classify the type of business
letters and circulars.
LO2.7.1 & LO 2.7.2:
Chapter#5 & 6 [Written business messages
AND Letters and circulars] from the Study Text
Edition 2015.
LO2.7.2: Determine the qualities of an
effective letter and circular.
LO2.7.3: Describe the different
components of business letter.
LO2.7.3:
Chapter#6 [Letters and circulars] from the
Study Text Edition 2015.
LO2.7.4:Explain the salient features of
the persuasive letters and circulars.
LO2.7.4
Chapter#5 [Written business messages] from
the Study Text Edition 2015.

7. LO2.7.5:State the meaning and purpose
of a short business report.
LO2.7.5 & 2.7.6:
Chapter#7 [Business reports] from the Study
Text Edition 2015.LO2.7.6: Describe the contents of a
business report.
LO2.7.7:Differentiate between
different types of reports.
LO2.7.7 & 2.7.8:
• Chapter#12, 13 and14 [Writing Short reports,
Planning long reports AND Completing
formal reports and proposals] from
“Excellence in business communication” by
John V. Thilland Courtland L.Bovee.
• Chapter#11-12 [Short reports AND
Long (formal) reports] from
“Effective Business Communication” by Herta
A.
Murphy.
LO2.7.8:Explain the contents of
different types of reports.
Ch 12 Table 12.1
Ch 13 not relevant
Ch 14 headings only
Basic concepts
Only headings
Communication
via the internet
Website hosting
(types and services)
LO3.1.1:State meaning, types and
services of web hosting.
LO 3.1.1:
Chapter#8 [Communication via the internet]
from the Study Text Edition 2015.
Types of electronic
communication
LO3.2.1:Explain the main features and
practical use of social networking
forums, blogs, podcasting, discussion
boards, messaging, video conferencing
and email.
LO3.2.1 & LO 3.2.2:
Chapter#4 & 5 [Communicating through
technology AND Planning business messages]
from
“Excellence in business communication” by
John V. Thill
Ch 4 pg 65 to 70
Ch 5 pg 89 to 91

8. LO3.2.2:Discuss the benefits and
limitations of various types of electronic
communication.
and Courtland L.Bovee.
• Chapter#5 [Business communication and the
technology context] from “Effective Business
Communication” by Herta A. Murphy.
• Chapter#11 [Communication] from
“Organizational behaviour” by Stephen
Robbins.
• Chapter 8 [Communication via the internet]
from the Study Text Edition 2015.
120 to 127
391 – 396

9. Summary
Books’ names Relevant Chapters
ICAP’s study text – Edition 2015 All chapters are relevant.
For chapters 5, 6 and 7, bear in mind that students are only required to assimilate
the types, features and contents of different types of written communication.
They would not be asked to produce any written communication.
“Organizational behaviour” by Stephen P.
Robbins, Timothy A. Judge, Seema Sanghi [13th
Edition]
Chapters 1, 5, 6, 11, 15
“Effective BusinessCommunication” by Herta A.
Murphy [7th
Edition]
Chapters 1, 3, 4, 5, 11, 12, 14, 15, 16, 17 and Appendix A
“Excellence in business communication” by John V. Thill
and Courtland L.Bovee [4th
Edition]
Chapters 1, 2,3, 4, 5, 12, 13, 14, 16, 17, 18