Ivan Pena, CEO and A&R of Mohawk Bomb Records, was a presenter at the Homemade Music Symposium in Tampa, FL on June 13, 2009.

1. Using Your EPK & Website to Put More Money in Your Pocket Presented by Ivan Pena Mohawk Bomb Online Marketing

2. What's an EPK? What is an EPK? Electronic Press Kit. Origins? Pre-Web. Paper presentations through the Mail with 8x10 glossies, CDs and enough paper to burn for weeks. Purpose? Get more gigs and get the press to take you seriously.

3. Why Need One? 21 st Century Cheaper than printing Cheaper than mailing Easy to measure Quick feedback mechanisms Revenue stream

6. They can change the rules

7. Overcrowded Same goes with all social media...

8. Role of Social Media Spread your info through links Funnels traffic to your .com

10. OurStage Build Your Own .com: your EPK and your store.

12. Bio

13. Music Downloads with Lyrics

14. Video

15. Quality photo

16. Press/Fan Reviews

17. Online Stores

18. Tour Dates

19. How to Make a Website Buy a .com and some hosting ($50 per year) Get a PayPal account (% of sale) Get a Bandcamp account (integrated with paypal) Get a TicketLeap account (sell tickets) Get a YouTube account (video channel)

20. Links Free HTML Editor OpenWYSIWIG http://www.openwebware.com/ Free Image Editor Paint.NET http://www.getpaint.net/download.html

21. Questions? [email_address]

22. Free Stuff mohawkbomb.com/hms Come to Crowbar tonight starting at 9pm for MBR Showcase with

23. Examples Ascending to Avalon Soulfound CD-ROM