SharpFede Communicator is a mobile communication application that centralizes all communication mediums on one device and links them to a user’s mobile number. Unlike the competition, SharpFede has an extremely intuitive user interface, has a familiar SMS-based curation style, is comparatively small in size, incorporates standard social features that have largely been ignored and can be installed on virtually any device/appliance that has an interactive display panel.
2. • Overview: Centralizes all mediums of communication
• Tagline: “Any way and everywhere”
• Business: Communication, Financial Services
• Problem:
• Fragmented nature of communication services
• Antiquated device taxonomies
• Why the problem exists:
• Technology born in different times
• Technology not yet ready
• Advantages: Centralization, Access, Curation, Ease of Use
• Why care: It’s the next step in communication
2 – Business Overview
4. • Telecommunications is 7.5% of global GDP
• Communication migrating to Internet
• Sizable usage in developing world
• Communication technology has reached a price point accessible
to all
• Mobile is the entry point to all devices
4 – Market Opportunity
5. • Product Name: SharpFede Communicator
• Meaning: Southern African youth slang for “I’m good, how are
you?”
5 – Product/Service
6. 6 – Traction
• > 8000 registered users
• 16% of users have logged an activity (message, post, comment
etc.)
• 497 users have 2 or more contacts
7. 7 – Business Model
• Money transfers and payments
• Bluetooth payments
• Synthetic currency transfers
• Lottery feature/plugin
• Traction: More than 8000 users, over 100 000 download attempts;
growth to increase with platform diversity.
9. 9 – Barriers to Entry
• The barriers to entry are not technological or through a lack of skill
• Market Entry
• Company Vision
• Being first
• How to deal with copycats:
• Understanding the market intimately
• Creating a better user experience
10. 10 – Financial Overview
Past Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 0 0 14.4 72.0 144.0 288.0
Expenses .05 1.5 5.0 15.0 30.0 29.0
Net (.05) (1.5) 9.4 57.0 114 259
• Investments to date
• Simple top 5 year projection
• Identify Break-even Profitability
Assumptions:
1) No of customers: year2 = 200K, year3 = 1M, year4 = 2M, year5 = 4M
2) Average monthly wage: 1,500 USD
3) Money sent and/or received /month (for both remittance and non-remittance payments) = 50 USD
4) Transaction fee = 12%
5) Average total transaction charged /person /year = (12% of $50) * 12 = $72
11. 11– Use of Proceeds
• Pay for storage and backend services
• Business Costs - rent, travel, insurance etc.
• Salaries for engineers and growth team
12. 12 – Contact Info & Close
Thabo David Klass
Cell: +266-5968-6555
email: thaboklass@gmail.com
Mohau Mpoti
Cell: +266-5875-2510
email: m_mpoti@yahoo.com
Hinweis der Redaktion
www.poynter.org
Note any gaps so you can engage the investor to help you find the missing person. Why these people will make this business happen. What have they done in the past that makes them appropriate for this new venture? Show Board Members and existing investors to add more credibility to your story.
To demo or not to demo! Depending on time, ask. Focus on what you product does and how it does it. Talk about the benefits people will get from the product. Feature---Benefit---Reason. Doing live demos can be fraught with anxiety and too many places to fail. So never do a live demo in the first meeting with an investor. Never! There are three ways to demo your product or service without being on-line. 1-Get your programmers to make everything run locally on your computer without needing an Internet connection at all. 2-Safer:Use SnagIt to capture Web pages that will play back in off-line mode, at least for navigation purposes. 3-BIG Secret: Use Camtasia to record a demo and edit out all of the extra movements and unnecessary screens. Turn off the voice and play back the video of the demo while you do a live voice over guiding your watcher every step of the way. Make the demo under 3 minutes or 2 minutes would be even better.
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