I'm a Digital Marketing Consultant and this's my portfolio that contains my career timeline and education in marketing, showcasing my marketing skills along side digital marketing case studies where I helped my clients achieve marketing strategy objectives and business goals.

1. Muhammad
Eltiti
Digital Marketing
Consultant
Portfolio
Website—
muhammadeltiti.com
Email—
muhammad.eltiti@gmail.com
Phone Number—
+2 0109 622 7989

2. About Eltiti
Achievements
My passion for business and love for marketing is my life
story. Marketing for me is science and art and I always
go about it with both in mind. That‘s why my years of
experience in different domains graphics, software
development, sales and my project management skills
that I gained from years of leading teams of volunteers
in economic empowerment and social services, plus
my academic background in accounting and finance
comes in very handy when I’m building and managing
marketing campaigns and programs for my clients.
I have been working in the digital industry since 2011.
Dealt with dozens of clients from different countries
around the world and gained experience in many
industries that will save you a lot of money, time and
effort.
I help my clients achieve top-line growth through
managing effective digital marketing campaigns and
programs that maximize ROI.
Workedwithover120+clientsin20+industriestargeting
and operating in 16 markets worldwide.
Actively Managing Campaigns with
$250,000+Monthly in Advertising Budgets.
+120
+20
Clients
Industries
01.
About
Eltiti.
Muhammad E lt it i
32

3. 02
Career
Timeline.
03
Education.
Freelance
Digital Marketing Consultant
2014 - Present
Heroleads
Google Ads Manager
August 2018 - Present
Stragnum S.A.L
Digital Marketing Consultant
May 2018 - Present
Search Beast
Freelance PPC Manager
March 2018 - January 2019
Charismagroup.tv
Digital Marketing Consultant
June 2018 - October 2018
Voy Media
Freelance Facebook Ads
Manager
March 2018 - June 2018
Phoenix & Co. DMCC
Digital Marketing Consultant
September 2016 - June 2017
MicroDoers
Digital Marketing Consultant,
March 2016 - October 2017
Google Ads Certified
Search, Display, Video and Shopping
Certification
May 2014 - Present
Hubspot Certified
Inbound Marketing, Inbound Sales,
Content Marketing, Email Marketing
September 2016 - Present
University of Illinois at Urbana-Cham-
paign
Digital Marketing Specialization
2015 - 2016
University of California, Davis
Search Engine Optimization Specializa-
tion
2015 - 2016
Northwestern University
Social Media Marketing Specialization
Content Marketing Strategy Specializa-
tion
2016 - 2017
54

4. 03
Marketing
Skills.
Marketing Strategy
Marketing Analytics
Lead Generation
Conversion Rate Optimization
Social Media Marketing
Search Engine Optimization
Google Ads
Native Ads
Content Marketing
CMS Experience
CRM Skills
Mobile Marketing
04
Business
Skills.
05
Soft Skills.
Project Management
Data Analysis
Accounting
Sales
Public Speaking
Time Management
Teamwork
Leadership
Communication
Problem-Solving
Self-management
Decision-making
Creativity
Interpersonal Skills
76

5. Other
Skills.
Graphic Design (Social Media Design, Logo Design, Stationery Design, Outdoor Design)
Web Design (HTML5/CSS3, Javascript, PHP CMS “Wordpress/Drupal” )
Writing Articles (Arabic Articles in Education/Economics/Business and Marketing)
06
Industries
Served.
Real Estate
Automotive Higher Education Ecommerce
Health & Medical Retail Aesthetic
Fashion Insurance Financial Services
98

6. Solar Companies
Fast Food Restaurants
Music Instruments
Dancing Classes
Horses breeding & training
Cats’ hotel (boarding & spa)
Lawyers
Business setup services
Entertainment apps
HR
English Courses
Life Coach
Career Coach
Interior Design
Car Rental
Car Repair/Care
IT Support Services
Mobile Repair Services
Laptop Repair Services
Medical Tourism
Others.
Big
Clients.
1110

7. Big
Clients.
Agency: Heroleads
Title: Google Ads Campaign Manager
Managing lead generation campaigns on Google Search and Google
Display for their premium german kitchens’ brand “kitchenhaus” and
also their wardrobes products in all GCC countries that successfully
generates 250+ qualified leads per Month for their sales teams
Alshaya Co.
Agency: Stragnum
Title: Digital Marketing Consultant
Managed Media Buying across social media, google and native
advertising platforms.
ET‫بالعربي‬
Agency: Heroleads
Title: Google Ads Campaign Manager
Managing lead generation campaigns for Audi Middle East and their
agent in abu dhabi ali and sons group on Google Search, Google Display
and Youtube that Generated 50+ qualified Leads per campaign for their
new models and sales offers.
Audi Middle East
Agency: Heroleads
Title: Google Ads Campaign Manager
Managing lead generation campaigns for their Hospitals and Medical
Centers in UAE on Google Search, Google Display and Youtube that
generates successfully 300+ qualified leads per Month for their
different departments and clinics.
Dr.Sulaiman Al Habib Medical Group
Agency: Heroleads
Title: Campaign Manager (Google Ads and Linkedin Ads)
Managing lead generation campaigns for The University of Manchester -
Middle East Center on Google Search, Google Display and Linkedin that
Generated150+qualifiedLeadsperMonthforTheirGlobalMBAProgram
along with other post graduate programs.
University of Manchester
Agency: Charisma Group
Title: Digital Marketing Consultant
Managed enrollment campaign across many platforms for their
undergraduate degrees that successfully resulted in 600+ qualified
leads.
American University in Dubai
1312

8. Case
Studies
Case No. 1
Industry: Ecommerce
Market: Saudi Arabia
Objective: Increase Revenue by 30% in 90 Days
The Challenges:
• The high cost per acquisition that were eating up profit margins
• The lack of consistency across all touch points
• The hard selling out of tone messages in all paid media campaigns
• The targeting all strategy that scattered advertising budget across
many channels and many targeted audiences that resulted in very
high frequency and ad blindness towards clients’ brand.
• Scaling campaigns with profitable strategy and maintaining positive
ROAS.
• The huge percentage of Returns due to delivery failure.
The Approach:
Auditingthewebsiteanalyticstomakesurethathistoricaldataisreliable
for finding good insights.
Analyzing users shopping behaviour, product sales performance and
sales funnels across multi-channels gave me a lot of crucial insights such
top channels that was driving assisted conversions and best performing
product categories and also it many patterns that was costing client
money without any kind of return.
Strategy Pillars:
• Small modifications in Website mobile version to make shopping experience more
smooth such as 2-steps checkout and using product filters more efficiently
• Laser Targeted Campaigns for The perfect Persona on the most effective platforms
(Instagram and Snapchat)
• Refreshed creatives with new layout that features product and showcase it more
elegantly
• Introducing new set of offers (discounts on paying with cards not COD to decrease
return ration, free shipping quota to increase avg.order value )
• Influencers Campaigns to overcome the hard selling challenge and allow brand to
promote through someone that a niche community watches, engages with and
trusts on a daily basis.
• Using Google search to reach consumers in (MOFU and BOFU) who are more likely
to convert in the short terms.
• Using Remarketing Campaigns to target fans and users of brand on social media
and who already visited the website before with special offers.
• Retargeting campaign using email reminders and google display network for cart
abandoners and checkout abandoners.
The Results
ROAS Increase in Revenue
(1.9 Million SAR)
Increase in
Transactions
Decrease in Cost per
Acquisition
Increase in
Ecommerce
Conversion Rate
Increase in Avg. Order
Value
883% 111.58% 80.09%
17.49% 140% 69.6%
1514

9. Case
Studies
Case No. 2
Industry: Medical Rehabilitation
Market: MENA Region
Objective: Generate Qualified Leads
Medical Rehabilitation Center in UAE wants to start a digital campaign for
families that have children with Cerebral Palsy (CP). The Cerebral Palsy is a
group of permanent movement disorder that appears in early childhood and
prevent children from having a normal life. The center is the only certified
center in UAE that’s following the Kozyavkin method which guarantees very
high healing rates.
The Challenge:
According to official statistics announced by the ministry of health in
UAE, the number of CP children in UAE is around 2,000. The limited
audience number was not the only challenge in this campaign, we also
realized that it’s already a hard mission to reach the right audience
through most of the communication channels.
The Approach:
I believed that Google search would be our best choice due to the
fact that it‘s more likely to find a parent searching about cp and that it
guarantees that we are going to the right audience, especially for such a
topic with limited search volume.
Also Supported Google search campaign with a Remarketing campaign
on GDN. We prepared a set of banners and a landing page that bring
hope to those will see our ads. With the use of KW planner, we were able
to build a powerful KW lists. And through the KW analysis reports we
were able to understand how our audience search, and we enhanced
our KW lists even more.
Matching the search term with relevant ad copy and powerful landing page made it
possible.
After only 2 weeks, we were able to land our first patient and bring hope to his family
after several hopeless years. The child is now receiving ultra care in the center and
preparing himself for the awaiting bright Future.
The Results
Fully able member of the society
+1
Parents regained their hope in a better
future for their child+2
More families in the pipeline
+12
Strategy Pillars:
• Using the channel where families are searching and have the highest intent to feel
thier and offer help to make their lives better
• Structuring campaigns based on users search terms ( users searching for cure which
is the core set of search terms for example “cp child rehabilitation”) and (users
searching for general knowledge such as “what is cp?”) and matching that with ad
copy the address the users stage which resulted in very good interactions.
• Using Google Display Network to appear on websites/apps/channels… that have
relevant keywords in its content.
• Retargeting landing page visitors who showed interest in the content with more
interactive creatives.
1716

10. THANK
YOU.
Muhammad
Eltiti
Digital Marketing
Consultant
Website—
muhammadeltiti.com
Email—
muhammad.eltiti@gmail.com
Phone Number—
+2 0109 622 7989