1. SOCIAL
MEDIA
FOR
SME
YUSWOHADY
Blog:
www.yuswohady.com
TwiBer:
@yuswohady

3. Offline
Customer
COMMUNITY
Online
E
=
wMC 2
MarkeIng
ENERGY
Word
of
MOUTH
(MOUSE)

4. MARKETING
1.0
MARKETING
2.0
VERTICAL
HORIZONTAL
1
to
Many
Many
to
Many
Marketer
as
Marketer
as
BROADCASTER
CONNECTOR

5. Five
Reasons
Why
Business
is
Social
       !
 

Consumer Conversation Collaboration Community Collective
Generated Intelligence
Content

6. DEMOCRATIZATION
OF
RESOURCES
SIZE
ISN’T
MATTER
ANYMORE

7. THE
SIMPLE
MODEL
COCREATION
TARGET
COMMON
COMMON PURPOSE
INTEREST
& IDENTITY
CONSUMER
CONVERSATION
ACTIVATION

8. STEP
#1
DEFINE
YOUR
TARGET
CONSUMERS
STEP
#2
IDENTIFY
COMMON
INTERESTS
STEP
#2
BUILD
CONVERSATION,
ACTIVATION,
COCREATION

9. THE
SIMPLE
PLATFORM
SM
CHANNEL
LANDING
PAGE
“THE
HOME”
Community
Blog
SM
SM
CHANNEL
CHANNEL

10. EXAMPLE

11. DEFINE
YOUR
TARGET
CONSUMERS
EVANGELIST
AND
LOYAL
MOM
CUSTOMERS
THE
GOAL
CONVERSATION
ACTIVATION
COCREATION
THE
HOME:
THE
EVENT:
THE
BUZZ:
Inspiring
Moms
Inspiring
Moms
Inspiring
Moms
Blog
Award
Community
THE
PROGRAM
VISIONARY
MOMS,
ORDINARY
MOMS
Geographic:
Urban,
younger
moms,
25-­‐39
Demographic:
Have
todler,
pre-­‐school,
school-­‐age
children
(up
to
10
years),
AB
Pshycographic:
Modern,
info
freak,
very
concern
about
children
development
THE
CONSUMERS

12. IDENTIFY
COMMON
INTERESTS

13. BUILD
CONVERSATION,
ACTIVATION,
COCREATION

14. Every
Company
Is
Media
Company
EC
=
MC
Tom
Foremsky

15. MARKETING
IS
NOT
ONLY
ABOUT
SELLING
IT’S
ABOUT
FACILITATING

16. CASE
STUDY
WINWEB

27. CASE
STUDY
YUSWOHADY

28. LANDING
PAGE
SM
CHANNEL

33. CONVERSATION

34. CONVERSATION

35. ACTIVATION

36. ACTIVATION

37. COCREATION

38. THANK
YOU
FOLLOW
@YUSWOHADY