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1 | P a g e
TABLE CONTACTS
1. Vision
2. Mission
3. Core Values
4. Company Profile
1. Mission Statement
2. Executive Summary
3. Company Summary
4. Product Line
5. Value For Money
6. Design
7. Project Management
8. Summary
2 | P a g e
P.O.BOX 103737-00101 NAIROBI, KENYA Tel: 0725087674/0722831810
E-mial:rinteriorlimited@gmail.com
____________________________________________________________________________________________
NOW, DIGNIFIED, RED SEA INTERIOR LTD
VISION
To become Africa’s best interior designer company, with a commitment to providing
the highest quality service and standards
MISSION
We committed providing quality products and service that generate superior
value to customer, stakeholders and business partners. We are committed to be
the leading interior designer company in east Africa.
CORE VALUES
Efficiency
Quality of service
Reliability
Responsiveness
Accountability
Punctuality and Timeliness
Flexibility
Integrity
3 | P a g e
Company Profile
MISSION STATEMENT
To be a one stop service for fitted kitchens, cabinetry and storage solutions of
unmatched creativity and quality in order to maximize the value of properties
for our clients and enhance the living standards of the end user.
We support Interior Designers, Property developers and Homeowners to realize
their cabinetry ideas into real, customized, quality products. This allows the
stakeholders to specify exactly what they want rather than being limited to what
is locally known and available. We relieve you of the ‘headache’ of
manufacturing, sourcing and procuring what is needed for your dream interior.
EXECUTIVE SUMMARY
Red Sea Interior ltd was established to cater for the interior decor requirements
of all types of property owners and stakeholders. The company is dynamic,
creative and quality driven.
We are constantly innovating new concepts and endeavoring to deliver on
customer requirements by being flexible and willing to look further than our
current product range at any time.
We are successful because we offer something different; a pleasant interior
design experience. We create a purchasing environment that caters to the
customer's needs. We are selling a professional service and an experience in our
products buying that brings customers back again, as well as referring friends
and family. We estimate an optimistic gross margin over the industry average.
We are successful because of the excellent team we have assembled and the
drive and determination of the owners...
All products are tailored to developers or stakeholders of the following property
types;
1. Residential single units
2. Residential multi -unit properties
3. Commercial properties i.e. offices and shops
4. Hotels and Restaurants
4 | P a g e
5. Institutions e.g. Schools, Hospitals, Universities
Working together with you, we look at the budget and requirements and
combine creativity with regional and international sourcing to attain the end
product or finish desired without the constraints of the limited options available
locally.
We are able to undertake projects in Kenya and Somalia.
Company Summary
Red Sea Interior ltd is an independently-owned business, established in 2012
by Interior Designers expert with over 4 years of Interior Designers sales
experience. We provide a unique Interior Designers buying experience for
customers in the Kenya urban and Rural by providing inspected, top quality
Interior Designers for all types of consumers, at a competitive price. We are
conveniently located just five kilometers from Nairobi Central Business District in
Parklands.
PRODUCT LINE
1. KITCHENS
a. Fitted Kitchens
b. Kitchen Renovation - Including Associated Demolition & Building
Works
c. Kitchen Appliances – Supply And Installation
d. Worktops - Granite & Quartz
e. Kitchen Accessories
2. CABINETRY & STORAGE SOLUTIONS
a. Wardrobes
b. Bathroom Cabinetry
c. Display Units
d. Studies & Home Offices
e. Bars & Cellars
5 | P a g e
f. Office & Shop Fit-Outs
g. Desks & Reception Counters
h. Filing Cabinets
i. Any Other Customized Units On Client Request
3. CUT & EDGE
a. We Offer Cutting And Edging Of Materials For Do-It Yourself
Installations.
4. FLOORING
a. Flooring – Laminate And Engineered Wood Flooring
5. DESIGN SERVICES
o We Have A Dedicated Team Of Product Designers Who
Customize Our Products Offering To The Client
o We Work In Synergy With You And Your Project Team To Achieve
Your Interiors Vision
VALUE FOR MONEY
With the ever increasing demand for quality finishes in the property market, we
have undertaken the task of beating often inflated local market prices while
offering high quality products to guarantee value for money.
We do this by sourcing the best raw materials or components internationally and
doing our own local value adding or manufacturing using these materials.
This ensures savings on high international labour costs while creating
employment and career advancement opportunities. It also advances
manufacturing capability of our East African region.
Our constant investment in training, state of the art mechanization and strict
quality control ensures the quality of these products.
DESIGN
We have a dedicated design department with 2 senior design consultants, 2
design consultants and 2 design assistants from both interior design and
architectural backgrounds.
6 | P a g e
We work with advanced software for 3-D representation including Archicad,
Autocad, Artlantis, Sketchup, Articad, 3D Max, Photoshop, Illustrator, Corel draw
and others.
We relieve architects and interior designers from the task of detailing kitchen
and cabinetry layouts by providing these at no cost especially where we are
involved from an early stage.
Our strong design focus means we are in a position to add more value to your
project as a part of your project team.
PROJECT MANAGEMENT
From the very first time we meet potential clients, we have management
structures in place. From the marketing, initial design consultation, design
amendments, placing of the order, manufacture, and installation and through
to the product guarantee period.
During the actual installation, all projects are assigned to qualified installation
teams led by experienced team leaders.
The teams are further managed by our project supervisors. The project
supervisors have vehicles and manage multiple sites by making constant visits to
ensure the project is delivered on time and to the quality required.
SUMMARY
Having done substantial sourcing and partnering, we have ensured our suppliers
are of the highest quality with reasonable lead times and the necessary backup
service for eventualities.
We will continually and tirelessly search for reliable suppliers to offer our market
the trend setting variety and quality which is currently lacking and which is
needed to enable us to become the leading supplier of property interiors’
materials and fittings.
We are committed to bringing the cost of good design and interiors down and
are building the functional facilities to achieve higher efficiency and economies
of scale.
Our aim is to be your specialist interiors suppliers of choice, incorporating
modern, trendy interiors from the early design stage of your project by working
with your project team and adding value through our expertise. The end result
shall be well thought out interiors that help deliver the goals of the stakeholders.
7 | P a g e
Chain of command
MANAGEING DIRECTOR
MOHAMED DAYIB
OPERATION MANAGER
MOHAMED SHARIF
PROJECT MANAGER
AHMED QODAR
FINANCE MANAGER
MOHAMED DUALE
PRODUCT MANAGER
ABDIJABAAR

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MISSION STATEMENT

  • 1. 1 | P a g e TABLE CONTACTS 1. Vision 2. Mission 3. Core Values 4. Company Profile 1. Mission Statement 2. Executive Summary 3. Company Summary 4. Product Line 5. Value For Money 6. Design 7. Project Management 8. Summary
  • 2. 2 | P a g e P.O.BOX 103737-00101 NAIROBI, KENYA Tel: 0725087674/0722831810 E-mial:rinteriorlimited@gmail.com ____________________________________________________________________________________________ NOW, DIGNIFIED, RED SEA INTERIOR LTD VISION To become Africa’s best interior designer company, with a commitment to providing the highest quality service and standards MISSION We committed providing quality products and service that generate superior value to customer, stakeholders and business partners. We are committed to be the leading interior designer company in east Africa. CORE VALUES Efficiency Quality of service Reliability Responsiveness Accountability Punctuality and Timeliness Flexibility Integrity
  • 3. 3 | P a g e Company Profile MISSION STATEMENT To be a one stop service for fitted kitchens, cabinetry and storage solutions of unmatched creativity and quality in order to maximize the value of properties for our clients and enhance the living standards of the end user. We support Interior Designers, Property developers and Homeowners to realize their cabinetry ideas into real, customized, quality products. This allows the stakeholders to specify exactly what they want rather than being limited to what is locally known and available. We relieve you of the ‘headache’ of manufacturing, sourcing and procuring what is needed for your dream interior. EXECUTIVE SUMMARY Red Sea Interior ltd was established to cater for the interior decor requirements of all types of property owners and stakeholders. The company is dynamic, creative and quality driven. We are constantly innovating new concepts and endeavoring to deliver on customer requirements by being flexible and willing to look further than our current product range at any time. We are successful because we offer something different; a pleasant interior design experience. We create a purchasing environment that caters to the customer's needs. We are selling a professional service and an experience in our products buying that brings customers back again, as well as referring friends and family. We estimate an optimistic gross margin over the industry average. We are successful because of the excellent team we have assembled and the drive and determination of the owners... All products are tailored to developers or stakeholders of the following property types; 1. Residential single units 2. Residential multi -unit properties 3. Commercial properties i.e. offices and shops 4. Hotels and Restaurants
  • 4. 4 | P a g e 5. Institutions e.g. Schools, Hospitals, Universities Working together with you, we look at the budget and requirements and combine creativity with regional and international sourcing to attain the end product or finish desired without the constraints of the limited options available locally. We are able to undertake projects in Kenya and Somalia. Company Summary Red Sea Interior ltd is an independently-owned business, established in 2012 by Interior Designers expert with over 4 years of Interior Designers sales experience. We provide a unique Interior Designers buying experience for customers in the Kenya urban and Rural by providing inspected, top quality Interior Designers for all types of consumers, at a competitive price. We are conveniently located just five kilometers from Nairobi Central Business District in Parklands. PRODUCT LINE 1. KITCHENS a. Fitted Kitchens b. Kitchen Renovation - Including Associated Demolition & Building Works c. Kitchen Appliances – Supply And Installation d. Worktops - Granite & Quartz e. Kitchen Accessories 2. CABINETRY & STORAGE SOLUTIONS a. Wardrobes b. Bathroom Cabinetry c. Display Units d. Studies & Home Offices e. Bars & Cellars
  • 5. 5 | P a g e f. Office & Shop Fit-Outs g. Desks & Reception Counters h. Filing Cabinets i. Any Other Customized Units On Client Request 3. CUT & EDGE a. We Offer Cutting And Edging Of Materials For Do-It Yourself Installations. 4. FLOORING a. Flooring – Laminate And Engineered Wood Flooring 5. DESIGN SERVICES o We Have A Dedicated Team Of Product Designers Who Customize Our Products Offering To The Client o We Work In Synergy With You And Your Project Team To Achieve Your Interiors Vision VALUE FOR MONEY With the ever increasing demand for quality finishes in the property market, we have undertaken the task of beating often inflated local market prices while offering high quality products to guarantee value for money. We do this by sourcing the best raw materials or components internationally and doing our own local value adding or manufacturing using these materials. This ensures savings on high international labour costs while creating employment and career advancement opportunities. It also advances manufacturing capability of our East African region. Our constant investment in training, state of the art mechanization and strict quality control ensures the quality of these products. DESIGN We have a dedicated design department with 2 senior design consultants, 2 design consultants and 2 design assistants from both interior design and architectural backgrounds.
  • 6. 6 | P a g e We work with advanced software for 3-D representation including Archicad, Autocad, Artlantis, Sketchup, Articad, 3D Max, Photoshop, Illustrator, Corel draw and others. We relieve architects and interior designers from the task of detailing kitchen and cabinetry layouts by providing these at no cost especially where we are involved from an early stage. Our strong design focus means we are in a position to add more value to your project as a part of your project team. PROJECT MANAGEMENT From the very first time we meet potential clients, we have management structures in place. From the marketing, initial design consultation, design amendments, placing of the order, manufacture, and installation and through to the product guarantee period. During the actual installation, all projects are assigned to qualified installation teams led by experienced team leaders. The teams are further managed by our project supervisors. The project supervisors have vehicles and manage multiple sites by making constant visits to ensure the project is delivered on time and to the quality required. SUMMARY Having done substantial sourcing and partnering, we have ensured our suppliers are of the highest quality with reasonable lead times and the necessary backup service for eventualities. We will continually and tirelessly search for reliable suppliers to offer our market the trend setting variety and quality which is currently lacking and which is needed to enable us to become the leading supplier of property interiors’ materials and fittings. We are committed to bringing the cost of good design and interiors down and are building the functional facilities to achieve higher efficiency and economies of scale. Our aim is to be your specialist interiors suppliers of choice, incorporating modern, trendy interiors from the early design stage of your project by working with your project team and adding value through our expertise. The end result shall be well thought out interiors that help deliver the goals of the stakeholders.
  • 7. 7 | P a g e Chain of command MANAGEING DIRECTOR MOHAMED DAYIB OPERATION MANAGER MOHAMED SHARIF PROJECT MANAGER AHMED QODAR FINANCE MANAGER MOHAMED DUALE PRODUCT MANAGER ABDIJABAAR