Nabata Technology With the capability of measuring data from digital, all data available can be transformed into information and seed them to a Business Intelligent. In the dynamic change of digital world, every action taken should be able to measured for the effectiveness of communication, benefit, engagement and experience. We can provide a continuous campaign-able digital activities for the Brand on the digital.

1. Jl. Ciragil 2 No. 26, Kebayoran Baru,
Jakarta Selatan
“How fast data is
captured,
defines how fast decision
can be made.”

2. About Us
• We are Focused on IT Business
Solution Support for delivering
efficiency and improvement
performance to client business
• We combine advanced IT-based data
capture techniques and analytical skills
to transform bits and bytes into
valuable, strategic and actionable
information for clients.
• We are Integrating business
operations to business intelligence as
main supporting to decision maker

3. Sales Performance Systems
Digital Monitoring, Digital Maintenance and
Digital Command Center
Product & Services
In the dynamic change of digital world, every action taken should be
able to measured for the effectiveness of communication, benefit,
engagement and experience. And transform the data into information
and seed them to a Business Intelligent.
An Integrated data driven system from capturing until data presentation,
combine with the GIS (Geographical Information System) capability to
visualize on digital map, It’s a cutting edge system for sales, marketing to
deploy and see a business in a single view on Business Dashboard.

4. Digital Monitoring, Digital Maintenance and
Digital Command Center

5. Digital Monitoring, Digital Maintenance and Digital
Command Center
Understanding Digital Audience
Year of 2000
Social Media has a powerful influence
on decisions
For opinions on products to buy,
Millennial are more than 3x as likely
than Boomers to turn to social channels
BazaarVoice Study 2011
Boomers, Born in early 1946s to
the early 1964s
Millenial, Born in early 1980s to
the early 2000s

6. Understanding Digital Audience
Customer experience
Purchase Post-Purchase
Social
Media
WEB
Events
Sales
Person
Loyalty/
CRM
Customer
Service
WOM
( Viral )
Ads
Sales
PR web
Packaging
News
Letter
Pre-Purchase
Digital Monitoring, Digital Maintenance and Digital
Command Center

7. Our Method
Listening Engage
Action Measure
Online Media
monitoring, Google
Alerts, Tweet Deck,
Social Mentions
Response, Initiate,
Answers, Asks,
Feedback, Insights
Audience,
Engagement,
Loyalty, Influence
Managing the
response, Establish
dialogue,
Interactivity

8. Our Framework
• Realtime brand /
account
monitoring
• Realtime
measurement
• Knowing your
potential audience
and influencer
• Get a consumer
insights
• Knowing what
your competitor
better

9. How Deploy

10. What We Deliver to You
Digital Monitoring & Reporting
• Monitoring conversation, opinion, issue and
campaign on Digital Channel.
• Providing the Report and simple analysis for
the evaluation and planning.
• Getting the insight from audience.
Digital Maintenance & Engagement
• Develop & Managing the campaign on
Digital Channel.
• Building the awareness and engagement with
the target audience.
• Supporting the brand for 360 brands
campaign.

11. Sales Performance Systems

12. Understanding Area of Concern
Sales Performance Systems

13. Sales Performance Systems
Understanding The Brands Concern
• Have a difficulty to create a fast and more reliable data
analysis due to major human involvement.
• Have a difficulty to measure :
• Availability of Product
• Outgoing Models
• SPG’s Performance
• Out Of Stock
• Product Distribution
• Product Sales Performance
• Field Team motion, etc
• Unable to make a better strategy plan based on the
current data and trend.

14. Mechanism
Sales Performance SystemsSales Performance Systems

15. What We Deliver to You
• Realtime Data Market Penetration
• Sales performance (hot product)
• Oulet Clustering / Retail Segmentation
• Product Distribution and Availability
• Retailer Performance (Owner & SPG / Frontliner)
• Business Insight :
 To provide vivid guidance for current strong and weak areas, by identify
characteristics of the strong areas
 Ability to measure the market penetration result based on area, time and
presented in geographical visual.
 Ability to deploy the necessary support for the right potential market

16. Who we work with

17. Examples of our work

18. From Common
to Premium
• Background:
Indonesian consumers don’t see Heineken as a premium brand and compare
it with local brands ( e.g. Bintang) instead of other international premium
beer brands.
• Internationally Heineken is launching a global digital campaign but it may not
be relevant to the Indonesian consumer:
• Indonesians aren’t generally beer drinkers, and those who do are
amongst the niche.
• Indonesia’s advertising regulations for beer are much stricter than
other countries as it is regarded alcoholic beverage.
• Challenge:
To launch the global digital campaign in Indonesia in a way that would be
relevant and appealing to Indonesians.
• What we did:
• After a series of consumer interviews, it was evident that our target
behaves as a community. But they socialize BOTH digitally and
physically; digital by itself is insufficient.
• The global digital campaign was thus modified for Indonesia by
integrating both on-line and off-line activities into the campaign.
• Result:
• Digital conversations following the campaign indicate Heineken seen
as premium as indicated by its comparison to international brands
and events.
• A significant rise of sales during and immediately after the campaign
in designated outlets.

19. Close with your
Audience
Knowing what they want, what they like and what
they do.

20. It’s not all about
price
• Background:
ZTE is new player in the mobile phone market and wants to be perceived as
preferable gadget. It’s low awareness is related to its low demand in mobile
phone retail centers.
• Challenge:
How to promote a mid-range brand of mobile phones to a market
dominated by either the very high-end brands or the very economical
brands.
• What we did:
• Through initial digital crawls we found out that what is seen as high
end for youth is a hand phone’s capability to be used digitally – not
price per se.
• We constructed a digital campaign focused on digital and
technology lifestyle and put ZTE in the midst of it. Interaction
through quizzes created engagement and excitement, especially
amongst the teens.
• Result:
Other than being chatted about in social media amongst teens (with an
average of more than 7,000 fans per month following the digital campaign),
field observation reveals that teens look for ZTE when visiting mobile phone
retailers.

21. It’s about
Presence

22. It’s about Apps
To capture all the data needed by the HQ in regular
basis and accurate

23. It’s about a
speed
• Background:
IRIS Indonesia as an agency of Sony Mobile Indonesia has difficulty to
deliver incentive payment on time due to human process for compiling all
the filed data from many parties.
• Challenge:
How to collecting all the data and compiling it into single database and
presented as user friendly information.
• What we did:
• Developing a middleware and engine to collected all the data and
the same time do the filtering, processing and calculation.
• Developing a Dashboard Reporting
• Result:
Minimum human involvement, faster incetive calculation. At the end client
able to pay incentive on time and easier to monitor and make a decision for
the activity.

24. It’s about
Efficiency
To capture all the data needed by the HQ in the same
day and accurate
User Login Event Scheduling
School List
Report Activity

25. It’s about a
reliable
• Background:
CEREBRO as an agency of Castrol Indonesia has a program to increasing
brand awareness and brand sell out at poin of purchase (in this case service
station).
• Challenge:
How deliver reliable and faster report to clients
• What we did:
• Developing a mobile application for capturing all the information
needed.
• Developing an Online Dashboard Reporting
• Visualize the retailer information on the digital Map
• Result:
Client able to read all the information realtime from the dashboard
provided, and able to access it from anywhere with any platform.

26. Thank
You!