SlideShare ist ein Scribd-Unternehmen logo
1 von 45
AMAZON.COM - Inc. 2004 Dustin Nadeau, Donatas Sumyla, David Deprey and Jaime Rodriguez Bus 411, April 2006
Case-Study Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amazon Overview  ,[object Object],[object Object],[object Object],[object Object]
Key facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acquisitions/ Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Historical Product Introduction and  Geographical Diversification
Company Structure
Amazon Stock (AMZN) Info ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stock Price Performance
Industry Overview ,[object Object]
Compared to S&P 500
Compare to Industry
Economic Performance
Top Internet Retailing Sites in terms of Unique Visitors (Source: Media Matrix)
Goals & Objectives ,[object Object]
Vision Statement ,[object Object]
Mission Statement ,[object Object]
Proposed Vision ,[object Object]
Proposed Mission ,[object Object]
External opportunities and threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EFE Matrix
Direct Competitors Comparison (2006) ,[object Object],[object Object],[object Object],[object Object]
Competitive Profile Matrix (CPM)
Internal strengths and weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IFE Matrix
Amazon Key Ratios  (2006)
Overall Key Ratios  (2006)
SWOT Analysis
SPACE Matrix ,[object Object],[object Object],[object Object],[object Object]
Business Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Structure
Sales: Amazon vs eBay
BCG Matrix  QUESTION MARKS STARS CASH COWS DOGS NA: 69% INTNL: 31%
IE Matrix
The Grand Strategy Matrix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Matrix Analysis
QSPM
Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Showing Cost: EPS-EBIT Analysis
Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluations ,[object Object],[object Object],[object Object],[object Object]
Update: 2004-2005 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Amazon ppt
Amazon pptAmazon ppt
Amazon ppt
 
Amazonwhitepaper 110511144038-phpapp01
Amazonwhitepaper 110511144038-phpapp01Amazonwhitepaper 110511144038-phpapp01
Amazonwhitepaper 110511144038-phpapp01
 
Amazon
AmazonAmazon
Amazon
 
amazon.com
amazon.com amazon.com
amazon.com
 
Amazon (July 2012)
Amazon (July 2012)Amazon (July 2012)
Amazon (July 2012)
 
Managerial Vs. Financial Accounting Principles
Managerial Vs. Financial Accounting PrinciplesManagerial Vs. Financial Accounting Principles
Managerial Vs. Financial Accounting Principles
 
Ebay
EbayEbay
Ebay
 
Amazon.com
Amazon.comAmazon.com
Amazon.com
 
Revealing Design Treasures From The Amazon
Revealing Design Treasures From The AmazonRevealing Design Treasures From The Amazon
Revealing Design Treasures From The Amazon
 
EBAY SWOT ANALYSIS
EBAY SWOT ANALYSISEBAY SWOT ANALYSIS
EBAY SWOT ANALYSIS
 
02 E Commerce E Marketing Bus And Ebay%20[Compatibility%20 Mode]
02 E Commerce E Marketing Bus And Ebay%20[Compatibility%20 Mode]02 E Commerce E Marketing Bus And Ebay%20[Compatibility%20 Mode]
02 E Commerce E Marketing Bus And Ebay%20[Compatibility%20 Mode]
 
Amazon online shopping
Amazon online shoppingAmazon online shopping
Amazon online shopping
 
E-bay analysis
E-bay analysisE-bay analysis
E-bay analysis
 
Amazon and ebay
Amazon and ebayAmazon and ebay
Amazon and ebay
 
Supply chain mngt of amazon
Supply chain mngt of amazonSupply chain mngt of amazon
Supply chain mngt of amazon
 
ebay Case Study
ebay Case Studyebay Case Study
ebay Case Study
 
eBay
eBay eBay
eBay
 
Ebay and Amazon caselet
Ebay and Amazon caseletEbay and Amazon caselet
Ebay and Amazon caselet
 
Global Channel Management - E-Commerce
Global Channel Management - E-CommerceGlobal Channel Management - E-Commerce
Global Channel Management - E-Commerce
 
eBay India Strategy Presentation
eBay India Strategy PresentationeBay India Strategy Presentation
eBay India Strategy Presentation
 

Ähnlich wie Amazon

1Amazon Corporate Social ResponsibilityJeannette Sta
1Amazon Corporate Social ResponsibilityJeannette Sta1Amazon Corporate Social ResponsibilityJeannette Sta
1Amazon Corporate Social ResponsibilityJeannette StaTatianaMajor22
 
1Strategic Management Analysis A Case Study of AmazonStuden.docx
1Strategic Management Analysis A Case Study of AmazonStuden.docx1Strategic Management Analysis A Case Study of AmazonStuden.docx
1Strategic Management Analysis A Case Study of AmazonStuden.docxjesusamckone
 
SBDC e-Comm Seminar Presentation
SBDC e-Comm Seminar PresentationSBDC e-Comm Seminar Presentation
SBDC e-Comm Seminar Presentationwebhostingguy
 
Strategy and models for virtual world
Strategy and models for virtual worldStrategy and models for virtual world
Strategy and models for virtual worldBalachandar Kaliappan
 
Business Policy Strategic Analysis & Management of AMAZON.COM
Business Policy Strategic Analysis & Management of AMAZON.COMBusiness Policy Strategic Analysis & Management of AMAZON.COM
Business Policy Strategic Analysis & Management of AMAZON.COMVipul Dinodia
 
Group work - Amazon case study
Group work - Amazon case studyGroup work - Amazon case study
Group work - Amazon case studyAnika Tasnim Hafiz
 
Brand Management Study of Amazon
Brand Management Study of Amazon Brand Management Study of Amazon
Brand Management Study of Amazon Nikhil Narayan
 
AMAZON - case study - growth of e-commerce
AMAZON - case study - growth of e-commerceAMAZON - case study - growth of e-commerce
AMAZON - case study - growth of e-commerceSiddhi Sharma
 
Ebay
EbayEbay
Ebayjim
 
10 innovative business models
10 innovative business models10 innovative business models
10 innovative business modelsPrachi Pawaiya
 
Amazon Presentation Anything's Possible
Amazon Presentation Anything's PossibleAmazon Presentation Anything's Possible
Amazon Presentation Anything's PossibleAbhyansh Shrivastava
 
MARKETING -Group Assignment
MARKETING -Group AssignmentMARKETING -Group Assignment
MARKETING -Group AssignmentBilal Ahmed
 
Stifel Internet Research Overview
Stifel Internet Research OverviewStifel Internet Research Overview
Stifel Internet Research OverviewScott Devitt
 
University of Wisconsin-La Crosse_Written Case
University of Wisconsin-La Crosse_Written CaseUniversity of Wisconsin-La Crosse_Written Case
University of Wisconsin-La Crosse_Written CaseNicole Lipari
 

Ähnlich wie Amazon (20)

SM project on amazone
SM project on amazoneSM project on amazone
SM project on amazone
 
1Amazon Corporate Social ResponsibilityJeannette Sta
1Amazon Corporate Social ResponsibilityJeannette Sta1Amazon Corporate Social ResponsibilityJeannette Sta
1Amazon Corporate Social ResponsibilityJeannette Sta
 
1Strategic Management Analysis A Case Study of AmazonStuden.docx
1Strategic Management Analysis A Case Study of AmazonStuden.docx1Strategic Management Analysis A Case Study of AmazonStuden.docx
1Strategic Management Analysis A Case Study of AmazonStuden.docx
 
SBDC e-Comm Seminar Presentation
SBDC e-Comm Seminar PresentationSBDC e-Comm Seminar Presentation
SBDC e-Comm Seminar Presentation
 
Ansoff Model for Amazon.com
Ansoff Model for Amazon.comAnsoff Model for Amazon.com
Ansoff Model for Amazon.com
 
Amazon
AmazonAmazon
Amazon
 
Strategy and models for virtual world
Strategy and models for virtual worldStrategy and models for virtual world
Strategy and models for virtual world
 
Business Policy Strategic Analysis & Management of AMAZON.COM
Business Policy Strategic Analysis & Management of AMAZON.COMBusiness Policy Strategic Analysis & Management of AMAZON.COM
Business Policy Strategic Analysis & Management of AMAZON.COM
 
Group work - Amazon case study
Group work - Amazon case studyGroup work - Amazon case study
Group work - Amazon case study
 
Brand Management Study of Amazon
Brand Management Study of Amazon Brand Management Study of Amazon
Brand Management Study of Amazon
 
AMAZON - case study - growth of e-commerce
AMAZON - case study - growth of e-commerceAMAZON - case study - growth of e-commerce
AMAZON - case study - growth of e-commerce
 
Ch20
Ch20Ch20
Ch20
 
Ebay
EbayEbay
Ebay
 
Amazon SWOT Analysis 2018
Amazon SWOT Analysis 2018Amazon SWOT Analysis 2018
Amazon SWOT Analysis 2018
 
10 innovative business models
10 innovative business models10 innovative business models
10 innovative business models
 
Amazon Presentation Anything's Possible
Amazon Presentation Anything's PossibleAmazon Presentation Anything's Possible
Amazon Presentation Anything's Possible
 
Amazon
AmazonAmazon
Amazon
 
MARKETING -Group Assignment
MARKETING -Group AssignmentMARKETING -Group Assignment
MARKETING -Group Assignment
 
Stifel Internet Research Overview
Stifel Internet Research OverviewStifel Internet Research Overview
Stifel Internet Research Overview
 
University of Wisconsin-La Crosse_Written Case
University of Wisconsin-La Crosse_Written CaseUniversity of Wisconsin-La Crosse_Written Case
University of Wisconsin-La Crosse_Written Case
 

Kürzlich hochgeladen

PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsAlejandro Cremades
 
Salesforce Loyalty Management A Comprehensive.pdf
Salesforce Loyalty Management A Comprehensive.pdfSalesforce Loyalty Management A Comprehensive.pdf
Salesforce Loyalty Management A Comprehensive.pdfqrsolutionsindia
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesDragon Dream Bar
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxSaksham Gupta
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxSymbio Agency Ltd
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Associationseri bangash
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datassDilipParmar63
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?Alejandro Cremades
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content MarketingChuck Aikens
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future worldChris Skinner
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastInstBlast Marketing
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product DiscoveryDesmond Leo
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfmstarkes24
 
Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideCharleston Alexander
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptxrdishurana
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxWorkforce Group
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerAlejandro Cremades
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Alejandro Cremades
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdfSOFTTECHHUB
 
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Rahul Bedi
 

Kürzlich hochgeladen (20)

PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
Salesforce Loyalty Management A Comprehensive.pdf
Salesforce Loyalty Management A Comprehensive.pdfSalesforce Loyalty Management A Comprehensive.pdf
Salesforce Loyalty Management A Comprehensive.pdf
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and Employees
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datass
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed Guide
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
 

Amazon