What is personal branding, why does it matter (specifically for young professionals), and how do you even begin to discover your own, let alone maintain one?! We take our stab at answering these questions and more.
6. “Personal branding is the practice
of people marketing themselves
& their careers as brands.”
LAIR, DANIEL J.; SULLIVAN, KATIE; CHENEY, GEORGE (2005)
”
QUOTABLE
7. “[Personal branding is] the marketization
& recasting of the professional self.”
MANAGEMENT COMMUNICATION QUARTERLY
”
QUOTABLE
17. Inc says,
“virtually everyone” needs to care about
personal branding, because “how people see you matters;
it is a fundamental truth of being a human.”
”
WISE WORDS
24. “Branding today is as much about consistently delivering
on your promise as it is about differentiation. You have
to position yourself in unique ways in order to stand out
from others. You have to meet all of the subconscious
expectations & go beyond the mundane to truly impress.”
DANIEL BLILEY, PASSPORT PARKING APP
”
QUOTABLE
30. A strong personal brand says:
“I know who I am,
or I’m at
least curious.”
OUR ANSWER:
31. What do we expect?
*What do we look for when we hire?
32. WHAT DO WE LOOK FOR?
curiosity,
initiative,
& willingness
to learn
1.
33. An interview is a date.
You’re interviewing the employer as much as
they’re interviewing you. Ask questions, be curious.
There’s a fine line between
confidence & over-confidence.
REMEMBER:
34. WHAT DO WE LOOK FOR? personality
& potential fit
2.
35. Not every company is a perfect fit for you, and vice versa.
REMEMBER:
Brains on Fire is not for everyone.
We are really passionate about hiring people who
not only have the skills, but the personality, to thrive
& be happy here.
36. WHAT DO WE LOOK FOR? previous work
experience
3.
87. telling the story of you, professionally
REVIEW:
both online & offline
curated & consistent
PERSONAL BRANDING IS:
88. It’s a powerful tool for your future career.
REVIEW:
It’s a way to stand out among your peers.
It’s an exercise in self-discovery.
Personal branding should be important to you because:
112. ASK YOURSELF THE QUESTION:
What in life is
most important
to me?
VALUES:
113. VALUES:
Look at the list of values and circle all you feel apply to you.
Narrow it down to seven, and then three, in order of priority.
Determine what it means to “achieve” these
values by writing a statement like this:
HOW TO DETERMINE YOUR VALUES:
139. “Personality traits are the individual
differences in characteristic patterns
of thinking, feeling & behaving.”
AMERICAN PSYCHOLOGICAL ASSOCIATION
”
QUOTABLE:
148. PERSONALITY ACTIVITY:
Jot down the top 3-5 people who know you best.
Ask them what “your thing” is.
No, it’s not weird. Just do it—you’ll be surprised with the results.
150. RESULTS:
values + passions + personality + personal opinion
Note the overlaps.
You should have a better picture of who
you are now than when you started.
158. “A personal statement communicates your vision and point of
differentiation so that you get noticed by the right people.”
LAURA & MOE
”
QUOTABLE:
159. QUESTIONS:
Using your other worksheets, fill in 1 - 6 on
the Personal Statement worksheet
Use our handy fill-in-the-blank to guide the
structure of your statement
Hash it out and expand it in your own voice
161. I am a Social Media Strategist.
Fueled for my passion for photography, I strive to bring an independent, creative
energy to my work.
I have evidenced my commitment to the power of photography by my work with
VisitGreenvilleSC, where I launched and implemented the #yeahTHATgreenville
UGC campaign on social media, which has grown to 175k user-generated images on
Instagram alone.
Through my experiences, I bring a uniquely visual perspective to social media
marketing.