2. All the hype nowadays in web-based industries is the
pioneering concept called article marketing. Article
marketing is one type of Internet advertising that has
proven to be both instructive and effective, because
Internet users are being given useful information on their
related searches, through short but helpful articles with an
accompanying link to the author's site at the bottom part
of the article. Website owners are now given a new way to
market their goods and services, where they can post their
articles in a number of directories in exchange for
potential views and increased website traffic.
3. So how do you write such articles? Article writing
encompasses initially mass print media like magazines,
newspapers, and the like. The articles written in these
media are usually long winded and detailed, and very
often command longer attention spans from the readers.
Newspapers and magazines pay their writers to write such
long articles because their readership depend on how
wide range the topics are, and how up to trend the issues
are. But the articles employed in Internet article
marketing should not be in parallel with the articles
written in print. The web is a never-ending source of
research material and if the readers do not get what they
want instantly by reading the articles published in
directories, they could turn to other sources because the
choices are endless. Therefore the articles have to be
4. Short articles of about 600-800 words are most ideal. This
way, all the important elements of a subject matter is
tightly woven into the article, thus creating less risk of
boring the readers with unnecessary matters. Imagine an
article that has too much introduction, an incoherent
body, and a hanging conclusion- no one would take the
effort to have to analyze what is written, because people
want straight up facts. They want to read and to
understand each sentence, and ideally to be more
informed about the given issue, period.
5. For example, an article that deals with the benefits of
water therapy would want to consider including highlights
on how the consumption of water could help in
eradicating toxins built up by faulty eating. And then this
could be explained further by noting specific studies that
have dealt with natural remedies alongside the use of
conventional commercial medicine. The advantages of
utilizing natural therapies would be that there are less
possibilities of side effects and a less overworked liver, as
this essential body organ is primarily responsible in the
flushing out of unwanted toxins from overeating,
unnatural diets, and of course modern pills and medicines.
6. The article has to be persuasive, too. Persuasive, yes, but
not in the obvious way of trying to sell something, credible
in the sense that straight facts, and not just mere opinions,
are being presented. Statistical studies that can be verified
are helpful tools in persuasive delivery because there are
quite a number of surveys over the Internet that provides
clear facts. A persuasive article would also want to
consider using quotes from reliable personalities on the
subject matter. This adds credibility to the written article
and considerably increases general interest. Anyone who
would read something that was verified by an expert, and
can be traced back to historical truths would most likely
begin to form certain positive beliefs.
7. Then there is the issue about the target market. And in
this case, since the articles can be read by many, it would
be more appropriate to say target audience. Of course, not
everyone is interested with the things that are written in
the articles. There would be people who would not care
less what the topics are about simply because not every
topic can elicit a favorable response from everyone. The
reason why businesses have to target a market niche is
because certain demographics will veer away from what
the popular trends are. Age, gender, cultural differences,
and the like are just some of the demographics to be
considered. If a certain article topic for example is
targeted to people with age over 40, perhaps the use of
modern slang and the online chat lexicons should be
discouraged. The audiences are the judges on the written
8. Asking questions on the topics too would help very largely.
This allows for review on the article that will be published.
Will the target audience care to hear this? Will this
information drive be helpful? Will these people be
propelled to read further and to click on the site located at
the resource box? Or will they just end up getting bored
on mid-page and abandon the site altogether? These are
just some of the crucial questions that need to be dealt
with in creating well-written contents in article marketing.
9. A well-written article too, is one that appears not be
blatantly selling anything, but one that disguises merely as
simple information drive. People usually have adverse
reactions to annoying salesmen knocking on doors in the
rush of morning hours, that when they are usually
presented anything that merits a sale, the mechanical
response would almost always be in the negative. Article
marketing seeks to build up a wide readership over an
extended period of time by publishing relevant and up-to-
date articles, and not to drive would-be clients away
because of the obvious want of easy profit. The wide
source of information, and the relatively easy access to it
have made our audiences more intelligent buyers, and
their knowledge compels them to make choices that they
can benefit from even in the long term.
