UNSW have released a world first solution allowing students, staff and faculty alike to publish media to iTunes, YouTube, and the unswtv video portal. Join us for an IA war story about how we rationalized these disparate publishing models into a single unified information architecture, allowing users to publish everywhere without having to understand the intricacies of each media destination.

1. UNSW TV:
Video Portal War Stories
Geoff Bowers
Daemon Internet Consultants
http://www.daemon.com.au/

2. Podcasters
Researchers
Lecturers
Faculty & Staff
Students
Marketing

3. Unified Publishing
Platform

7. Transform &
transcode
media
Unified Publishing Get media
up to the
Platform system
Send to all
publishing
platforms

19. Get Media:
Uploads & Mass Transit
19

20. Note: once transcoded,
only metadata associated
Add Media with the Media item can be
changed. To change
publish points the Media
needs to be "taken down"
and republished.
Select Course Select Write New Media
Select Faculty
Codes Copyright to Disk
Asynchronous Updates
Report on
Build Media Completion to
Output Event Queue
Note: need examples
of different workflow
Determine requirements Optimise for
Available Top &
iTunes CF
Tails
Events
Optimise for
Select UNSW streaming
Select Top Select Tail Publish Media &
Watermark
Metadata to
Relevant Publish
Optimise for Points
YouTube
Podcast
Producer CF
Determine Events
Podcast Studio Send Media
Workflow
Flag Media Object
as "Publish
End
Workflow
User Complete"
Feedback

21. Mass Transit
•Metadata suitcase
–“upload templates”
•Use cases examples
–mass migration of media from existing source
–class assignments submission
–regular podcast broadcast

22. Delivery:
There & back again...
22

23. Many Moving Parts
• File Storage
– Pushing files around infrastructure (secs-hours)
• Transcoding (Autobot)
– multiple formats, bottlenecks; (mins-hours)
• iTunes U
– webservice (secs-minutes)
– can go offline or fail to respond
• YouTube
– sFTP for file transfer (secs-hours)
– transcoding (mins-hours)
– webservice (GDATA) to confirm complete (secs)

25. FarCry unswtv FFMPEG iTunesU YouTubeUpload YouTubeAPI
ProcessVideo * TranscodeToFormat
StatusUpdate * TranscodeComplete | Failed
MergeFinalTranscode
MergeAllAndTranscode
CopyFinalTranscode MergeAllAndTranscodeComplete
StatusUpdate MergeAllAndTranscodeFailed
YouTubeUploadStatus
SendVideoToYouTube UploadVideoToYouTube
StatusUpdate UploadVideoToYouTubeComplete
PublishToPortal
PublishPlaylist
StatusUpdate PublishToITunesU
StatusUpdate ITunesUPublishCompete
PublishToYouTube
CreateYouTubePlaylist
CreateYouTubePlaylistComplete
StatusUpdate
FarCry unswtv FFMPEG iTunesU YouTubeUpload YouTubeAPI
TakedownVideo TakedownYouTubeVideo
TakedownYouTubeVideoComplete
StatusUpdate TakedownYouTubeVideoFailed

26. What We Learnt:
When its all said and done...
26

27. Good Preparation
•wireframing or “paper prototyping”
•workflow documentation
•proto-typing
•50% of build time preparing

28. Places to go...
• Daemon Internet Consultants
http://www.daemon.com.au/
• Daemonite
http://blog.daemon.com.au/
• UNSW TV
http://tv.unsw.edu.au/
• FarCry Core
http://www.farcrycore.org/
• FFMPEG
http://www.ffmpeg.org/