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Priebatsch
Illustrations in this presentation are via https://thenounproject.com/
Elements for The Universe
TIME SPACE MATTER
Pine&Korn.PDF
When?
TIME NO-TIME
Actual events Autonomous events
Where?
SPACE NO-SPACE
Real places Virtual places
What?
MATTER NO-MATTER
Material substances Digital substances
Reality
• Staging the richest of experiences
• Really fully engages the five senses
– Enraptures the whole body
– Captivates the mind
– Involves the physical world
– Bonds with fellow members
Reality
Virtuality
• Crafting the most imaginative of experiences
• Immerses the mind, generally not the body
• Frees us from time, matter and space
Virtuality
Augmented Reality
• Enhancing the world around us
• Overlaying our experience with digital
information constructed to enhance, extend,
edit or amend the way we experience the real
world
Augmented Reality
Augmented Virtuality
• Bringing the material into the virtual
• We are able to alter, control, enhance or
amend how we experience the virtual world
Augmented Virtuality
Alternate Reality
• Creating an alternate view of the real world
• Uses reality as a digital playground via a
superimposed, virtual narrative feed
– ARG (alternate reality games)
– GPS games
– Geocaching
Alternate Reality
Physical Virtuality
• Takes an experience in a virtual place and then
realizes it in the real world
• Online design experience (3D-printing)
• First you dream it, then you build it (or
execute it)
Physical Virtuality
Warped Reality
• Playing with time
• Takes an experience in reality and shifts it
backwards or forward in time
– Re-enactment
– Cosplay
Warped Reality
Mirorred Virtuality
• Absorbing the real world into the virtual
• Creates a virtual expression of reality as it
actually happens.
• Providing a particular bird’s eye view
Mirorred Virtuality
Examples
Eterna
Tunnel
Tail
Gent
High Five Scorebord
Aviation empire
Waze playfulll
What is your user looking for?
Game mechanics
Enrich
Do all activities contribute to reach the communication targets?
Wrap-up: Present new insight
Your High Impact Touchpoints
Intervention / Consolidation via Time-Space-Matter
Added Mechanics to optimize emotional response
Literature
• Innovation
101 Design Methods – Vijay Kumar isbn 9781118083468
• Customer journey/touchpoints
De conversation manager – S.van Belleghem isbn 9789081516327
• Touchpoints
Building the brand driven business – S. Davis & M. Dunn isbn 9780787962555
• Digital realms
Infinite possibility – B.J. Pine & K. Korn isbn 9781605095639
• Games
Reality is broken – J. McGonigal isbn 9780099540281
• Why ILove Bees:Acase, Study in Collective Intelligence Gaming, Jane McGonigal -> PDF
• Motivations for Play in Online Games, Nick Yee -> PDF

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gamification, customer journey and moods