1. Reach the Largest Multicultural Audience in the Country!
MAY 2013

2. MocoSpace is the largest multicultural
mobile web community in North America!!
• Over 35,000,000 registered members !
• Users spend an average of 20 minutes on site every day!
• Over 8 million monthly unique users!
• Leader in Hispanic and African American mobile traffic!
• Ranked #1 Mobile Phone Website (Experian Hitwise)!
For a multicultural, on-the-go generation, MocoSpace
is the mobile community of choice for playing games,
making friends, having fun and staying connected. !
2!

3. 3!
Top African American Ad Source – ComScore
#1 total unique users on Android!
More minutes spent on MocoSpace
than all other top 10 sites combined!

4. • MocoSpace has been nominated for two Portada Awards in the Top Hispanic Digital Ad
Campaign Plan and Execution category.!
• The Experian Hitwise data featured is based on US market share of visits as defined by the IAB,
which is the percentage of online traffic to the domain or category, from the Experian Hitwise
sample of 10 million US internet users.!
PORTADA NOMINATIONS! HITWISE!
4!

5. • MocoSpace is the largest mobile gaming community in North America. !
• Exclusive games partner for Univision!!
• Power mobile games for AOL’s Games.com !
5!

6. • MocoSpace’s social platform allows unique targeting capabilities.!
• Targeting includes: Age, Gender, Ethnicity, Location, Device, Carrier and Platform. !
• Over 80% are 21+ yrs old. !
ETHNICITY!
GENDER! PLATFORM!
AGE GROUP!
The !
MocoSpace !
Audience!
6!

7.  High Impact Display! Social Engagements!  In-Game Placements!
7!

8. IAB Standard Banners, Interstitials,
Rich Media and Video Banners!
Target audience by: Age, Ethnicity,
Location, Gender and Site Features
(Games, Chat, etc)!
Supports
video content
& rich media!

9. • Tap-to-expand and auto-expanding banner units!
• In-banner video and video interstitials!
9!

10. • Custom made banner unit i.e. in-banner video or mini-game within banner unit!
• MocoSpace builds and serves the creative!
• Target based on demo/geo data!
• MRAID Compliant!
10!

11. • Video-centric fan pages award user
badges for watching sponsored content!
• Video can be added to takeovers for
maximum impact.!
• Award users gold to display sponsored
video on their profile!

12. 12!
Tablet banners and
interstitials available,
including rich media units
and video placements!
Optimized Tablet Units

13. MocoSpace provides the ultimate social environment for branded content.!
13!

14. 14!
MocoSpace provides the ultimate social environment
for branded content through Fan Page engagement.!
Identity Thief Campaign!
• Over 51,000 Badges Awarded in 2 weeks!
• Over 450,000 Fan Page Views!
• Over 10% CTR on Interstitial Units!
MOBILE VIEW !
Socially Integrated Campaigns

15. 15!
Theatrical and Television Campaigns
El Lucahador / MTV3 Campaign!
• Over 30,000 Badges Awarded in 2 weeks!
• Over 200,000 Fan Page Views!
• Over 7% CTR on Interstitial Units and 8% on Takeovers!
Connect with fans and
provide up to the minute
information on releases and !

16. 16!
Create engagement around featured content!
Sinister Theatrical Campaign !
• Over 100,000 fans Badges awarded in 2 weeks!
• Over 150,000 Fan Page views in 2 weeks!
• Over 200,000 Video Views!
Theatrical and Television Campaigns

17. 17!
Over
1
million
eCards
are
sent
by
MocoSpace
members
daily
to
MocoSpace
Inboxes,
external
emails
and
phone
numbers.

18. Video Feature, Home
Page, Music Feature
Takeovers!
18!

19. Targeting Available!
Integrated branding !
$0.25-$0.35 CPM!
19!

20. 20!
Custom in-game placements for brands, products and characters.!

21. 21!
ADVERTISERS! CARRIERS & MEDIA PROPERTIES!

22. Director of BD + Sales!
allison@corp.mocospace.com!
802-399-4422!
Mobile Advertising Solution!
Reach the Largest Multicultural Audience in the Country!