Op donderdag 26 september organiseerde de DDMA Commissie Mobile de Mobile Wave. Jasper Olieroock, strategy director bij mobtzu, heeft hier een sessie verzorgd en inzicht gegeven in de mobiele markt die door zijn omvang en snelheid van ontwikkelen al lang niet meer in de kinderschoenen staat. Aan de hand van cijfers over mobiel gebruik en trends in de markt maakt hij duidelijk waarom het vastleggen van regelgeving op dit terrein de markt volwassener zal maken.
3. 2008
2009
2010
2011
mobile internet
2012
2013
2014
2015
fixed internet
in 2014 there will me more people with access to the internet via mobile than via a fixed internet line. This urges
companies to start developing ‘mobile first’ which fuels mobile usage in countries with an already high adoption rate.
confidential - Gartner 2010 mobile internet report
5. consumers glance at their
mobile phone 150 times a day.
Google develops everything
mobile first and puts laptop
and pc on the 2nd place.
mobile
first
Facebook: ‘if we would have
started our business today, we
would have developed our service
around mobile first
Facebook has stated that if
they would have started
their business today they
would have developed their
service around mobile first.
rise of the iPad stands out.
The shop traffic coming from
this device increase
exponentially and will continue
to do so. In general conversion
raties on the iPad are higher
than those from pc or latop.
mobile apps for brands
confidential
6. Google develops everything
mobile first and puts laptop
and pc on the 2nd place.
mobile
first
Google develops everything
mobile first and puts laptop and
pc in 2nd place.
mobile apps for brands
confidential
7. 150
people glance at their phone 150
times per day
mobile apps for brands
confidential
8. bedtime
90% of people under 30 sleep
with their phone next to their
pillow
mobile apps for brands
confidential
12. Dutch audience is hypermobile
smartphone penetration
operating systems
20%
30%
70%
80%
smartphone
dumb phone
Android + iOS
other
70% of the Dutch audience has or will buy a smartphone in 2013 and this number will only increase in the years to come.
When developing for this audience you can reach 80% of them with Android and iOS.
mobile apps for brands
Source: telecompaper feb 2012- Gfk: eind 2012 70% van alle verkochte telefoons smartphone, projectie operating system per Q4 2012
confidential
12
13. iPad owners by household income
global tablet17% 19% 38%to
shipments
7%
17%
overtake PCs in 2015
<$25k
$25k to <$50k
$50k to <$75k
$75k to <$100k
$100k+
mobile apps for brands
Comscore, Forrester, emarketer - IDC 29 may 2013
confidential
13
14. how we use our smartphones
apps are 75% of usage
mobile apps for brands
confidential
14
15. 50 billion downloads in
smartfigures
Apple Appstore
mobile apps for brands
confidential
15
16. bol.com verkoopt 20% van
Sinterklaas cadeaus via
sells 20% via mobile
mobiel
mobile apps for brands
confidential
16
36. eye-catching
advertising
brand utility
products & services
useful
marketing as a service is a trend where people want great utility from brands. Tools that make their lives easier. For the
provider of these tools this is a great opportunity to enter the daily lives of people in stead of ‘pushing’ via advertising.
mobile apps for brands
confidential Lange: Brand utilities
Ingmar de