3 of the central mobile trends in 2015. Customer Experience, Disruption and Offline and Online integration. What does that mean to your business?

1. Mobtimizers
Mobile Trends
(CEO & Partner Brian Egerup Kjærulff)

2. 3 Trends
• Customer experience / Personalization
• Disruption
• Offline and online integration

3. Customer Experience / Personalization
First iPhone, June 29, 2007December 25, 2006
Person of the year: YOU Most personal device to date

4. “Your customer is experiencing a mobile mind shift: the
expectation that she can get what she wants in her
immediate context and moments of need. As a result,
mobile is central to customer experience.”
Customer Experience / Personalization
Source: Forrester

5. Currently 21% of consumers expect
personalized contextual experiences.
That number is expected to jump
to 50% within the next 4 years.
Source: Forrester
Customer Experience / Personalization

6. Customer Experience / Personalization

7. Disruptors Are Being Disrupted
Source: technomag

8. Offline and Online Integration

9. Device Differentiation
Source: Deloitte, The New Digital Divide, April 2014
0%
20%
40%
60%
Before Going to store At the store After going to the store
Most likely used device
Smartphone Tablet Laptop

10. U.S. Retail Industry in 2018
$5,552B
Retail Sales
$492B
E-Commerce Sales
$133B
M-Commerce Sales
Source: eMarketer, April 2014

11. Mobile Influence
Source: Deloitte, The New Digital Divide, April 2014
Growth since 2012
Actual Estimated
95 %
75 %
81 %
2012 2013 2014
$159B $539B $1,100B
5% 19% 25%

12. Offline and Online Integration
Retailers Can Collect
Valuable Data On Customer
In-Store Behavior
Source: Apple iBeacon, http://www.rfproximity.com/wp-content/uploads/2013/12/MUSEUM-2.jpg

13. Fra Hvad til Hvordan…
linkedin.com/in/brianegerup
mobtimizers.com
@mobtimizers