MoBroadbandNow Project

1. Regional Technology Planning Team Report
NORTHWEST MISSOURI REGIONAL COUNCIL OF
GOVERNMENTS
BROADBAND STUDY August 2011

2. NORTHWEST MISSOURI REGIONAL COUNCIL
OF GOVERNMENTS

6. NORTHWEST MISSOURI REGIONAL
COUNCIL OF GOVERNMENTS
BROADBAND RESIDENTIAL NEEDS STUDY

7. RESIDENTIAL STUDY BACKGROUND
 Survey mailed May 2011
 4000 homes randomly sampled.
 590 returned surveys/15% response rate
 400 returned surveys analyzed
 Provides margin of error of ± 5 percentage points

8. RESIDENTIAL STUDY: WHO RESPONDED
County pop as % of
% of total
County Frequency Northwest Region
respondents
Population
Atchison 57 14% 15%
Gentry 64 16% 15%
Holt 47 12% 12%
Nodaway 214 54% 54%
Worth 4 1% 4%
NOTE: 4% OF RESPONDENTS DID NOT INDICATE THEIR COUNTY OF RESIDENCE

9. RESIDENTIAL SURVEY: WHO RESPONDED ?
120%
100%
Other 10% Rent
Male Urban No
1%
80%
37%
44%
64%
60%
85% 86%
40%
57% Female White Rural Yes Own
48%
20%
32%
0%
Gender Race Residence Kids Home
Note: Remaining % is non-response

10. RESIDENTIAL STUDY - DEMOGRAPHICS
Education Level
High School graduate 34%
Some College or Associates 12%
College degree 25%
Graduate degree 19%
No Response 10%

11. RESIDENTIAL SURVEY: AGE OF RESPONDENTS

12. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS
Median
Household
Income
County (Census)
Atchison 41,035
Gentry 35,889
Holt 38,530
Nodaway 36,677
Worth 31,617
North West 36,750
Missouri 45,149
Median Income of Surveyed HH > Median HH income of the region
(35% did not respond to income question)

13. RESIDENTIAL SURVEY: COMPUTER OWNERSHIP
AND INTERNET ACCESS AT HOME

14. RESIDENTIAL SURVEY:
WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY
FIRST HAVE ACCESS TO BB/ HSI AT HOME ?
70%
% HH with Computer % HH with BB or HIS at home 62%
60%
Computer trend line Internet trend line
50%
40% 37%
27%
30%
17%
20%
13%
12% 13%
10% 5% 7%
1%
0%
Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

15. RESIDENTIAL STUDY:
Types of Internet Access at Home(n=339)
DSL 51%
Cable 25%
Fixed Wireless 11%
Satellite 6%
Dial-up 5%
Cellular BB 3%
Don't Know 4%
0% 10% 20% 30% 40% 50% 60%

16. APPLICATIONS (RESIDENTIAL)
Internet Activity in the Last 7 Days
Keep in touch with family and friends 91%
Look for service or product information 82%
Do any online banking 70%
Look for health or medical information 68%
Use an online social networking site like Facebook 66%
Look online for news or information about politics 60%
Buy something online 58%
Watch television or other videos 46%
Play online video games 37%
Visit your state, region or local government’s website 36%
Look online for information about a job 25%
Work from home (telecommuting) 25%
Take a class or do homework 22%
Contribute to a website, blog or other online forum 21%
Look for information about a place to live 17%
Share something online that you created yourself 16%
Operate or support a home-based business 12%
Sell something online 12%

17. RESIDENTIAL STUDY – IMPORTANCE OF BROADBAND
ACCESS FOR ALL MISSOURI RESIDENTS
Very Important 44%
Important 24%
Somewhat Important 17%
Not at all Important 7%
Don't Know 8%

18. NORTHWEST MISSOURI REGIONAL
COUNCIL OF GOVERNMENTS
BROADBAND BUSINESS NEEDS STUDY

19. BUSINESS STUDY BACKGROUND
 Online survey available from:
 March 2011 to August 2011
 15 local businesses responded (as of 08/3)
 20% were satellite offices
 17% had satellite locations
 32 questions about broadband or high-speed
Internet services in the Northwest region

20. BUSINESS STUDY – RESPONSES BY COUNTY

21. EMPLOYEE BUSINESS SIZE
1–4 47%
5 - 25 33%
26 – 100 7%
101 – 500 13%
501 – more 0%

22. BUSINESS CLASSIFICATION

23. CURRENT INTERNET PROVIDERS (N=11)
All 15 respondents indicated they have internet service at their
place of business

24. TYPES OF INTERNET CONNECTIONS
10 out of 12 of those responding did not know their speed. The 2
that knew, reported the following speeds by connection type:
DSL (12 Mbps); Cable Modem (5 Mbps)

25. BROADBAND SERVICE RATINGS
Services Don’t
Very Very Response
Satisfied Dissatisfied Know/Not
Satisfied Dissatisfied Count
Applicable
Cost of Internet/
network Service 8% 54% 23% 0% 15% 13
Speed of the on-line
connection 15% 46% 31% 0% 8% 13
Billing practices of your
provider 15% 69% 0% 0% 15% 13
Reliable access to the
Internet 23% 46% 23% 0% 8% 13
Training and technical
support 15% 54% 15% 0% 15% 13
Customer Service
Representative’s
knowledge when you 23% 46% 15% 0% 15% 13
call for service
Installation
technician’s ability and 23% 62% 0% 0% 15% 13
courteousness

26. SUPPORTED INTERNET APPLICATIONS

27. COMMERCIAL BROADBAND ENVIRONMENT
Availability of Multiple, Competing Broadband
Options
There is not a broadband option available
8%
that is suitable for my business.
Not Competitive at All, only one provider
50%
option
Somewhat Competitive, two providers 42%
Competitive, several options 0%
0% 20% 40% 60%

28. COST OF SERVICE
Cost of Broadband
Less than $50 15%
More than $50 and less than $100 31%
Between $100 and $200 23%
Between $200 and $300 8%
More than $300 per month 0%
Don’t know how much we pay. 23%

29. BROADBAND STRATEGIC PLANNING
 Will identify strategies, and related directions,
initiatives, goals and objectives, that can be
employed by interested parties within the
region.
 It is a large scale, high-level planning exercise
 It provides specific guideposts and pathways
to better help the region build long term
broadband sustainability
 Addresses both availability (supply) and
adoption (demand) within the region.
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30. BROADBAND STRATEGIC PLANNING PROCESS
 The Strategic Planning process is split into four (4)
phases:
 Phase 1 (Completed Today): Needs Assessment and
Existing Information Review – A detailed understanding
of the current broadband climate and the current and
future broadband-related needs in the region.
 Phase 2 (Beginning Today): How to move from the
current broadband environment to the one needed
within the region.
 Strengths,Weaknesses, Opportunities and Challenges (SWOC)
analysis will be performed.
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31. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
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32. SWOC ANALYSIS
 Phase 2: cont’d
 The analysis should cover a wide range of issues
including those centered on:
 residential, business and institutional broadband availability
and adoption,
 whether available bandwidth(s) are sufficient for current as well
as near and long term needs and applications,
 potential upgrade and expansion possibilities,
 reliability of existing networks,
 related matters.
 Providersare asked during Phase 2 to present their
ideas on possibilities for advancing the broadband
environment.
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33. INDIVIDUAL SECTOR DATA
 Online Surveys (OLS) were received from the
following groups:
Library (5) Economic Development (4)
Local Government (15) Industry & Manufacturing (3)
Agriculture (10) Community and Social
Business & Prof. Serv. (26) Services ()
Healthcare (4) Higher Education (5)
K-12 Education (24) Public Safety (5)
Energy & Environment () Workforce Development (2)
Tourism ()

34. SWOC ANALYSIS
Voting
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35. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
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36. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 3: Findings Review and Initial Strategic
Plan Element Development – The RTPT will
review the initial findings, priorities, potential
strategic directions and actions, timelines and
resources needed related to those potential
directions.
 In this phase, a number of potential strategic
directions and initiatives will be identified,
reviewed, discussed, and then incorporated into the
initial draft of the Strategic Plan.
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37. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 4: Drafting and Finalization of the Strategic
Plan by the RTPT.
 The Strategic Plan will consist of :
1. Introduction and Regional Overview
2. Purpose Statement
3 Detailed SWOC Findings and Analysis
4. Strategic Direction(s)
 Short, medium and long term goals and objectives to boost broadband
adoption and availability.
 Action Items and Implementation Plan
5. Financial, human and organizational resource considerations
6. Timelines and benchmarks for measuring progress
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38. Additional Discussion
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39. Connect with us at
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40. THANK YOU FOR
YOUR PARTICIPATION
IN THE NORTHWEST
MO BROADBAND
PLANNING PROJECT!
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