MoBroadbandNow Project

1. Regional Technology Planning Team Report
MO-KAN REGIONAL COUNCIL
BROADBAND STUDY
August 2011

2. MO-KAN REGIONAL COUNCIL

6. MO-KAN REGIONAL COUNCIL
BROADBAND RESIDENTIAL NEEDS STUDY

7. RESIDENTIAL STUDY BACKGROUND
 Survey mailed May 2011
 4000 homes randomly sampled.
 422 returned surveys/11% response rate
 400 returned surveys analyzed
 Provides margin of error of ± 5 percentage points

8. RESIDENTIAL STUDY: WHO RESPONDED
% of total County pop as % of Green
County Frequency
respondents Hill Region Population
Andrew 75 19 % 12 %
Buchanan 242 61 % 64%
Clinton 49 12 % 15 %
DeKalb 11 3% 9%
NOTE: 6% OF RESPONDENTS DID NOT INDICATE/ OR INDICATED A COUNTY NOT WITHIN THIS
REGION THEIR COUNTY OF RESIDENCE

9. RESIDENTIAL SURVEY: WHO RESPONDED ?

10. RESIDENTIAL STUDY - DEMOGRAPHICS
Education Level
High School graduate 36%
Some College or Associates 16%
College degree 20%
Graduate degree 16%
No Response 12%

11. RESIDENTIAL SURVEY: AGE OF RESPONDENTS

12. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS
Median Household
County Income (Census)
Andrew 52,715
.Buchanan 41,188
.Clinton 51,082
.DeKalb 38,950
MoKan 45,984
Missouri 45,149
Median Income of Surveyed HH > Median HH income of the region
(33% did not respond to income question)

13. RESIDENTIAL SURVEY: COMPUTER OWNERSHIP
AND INTERNET ACCESS AT HOME

14. RESIDENTIAL SURVEY:
WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY
FIRST HAVE ACCESS TO BB/ HSI AT HOME ?

15. RESIDENTIAL SURVEY

16. APPLICATIONS (RESIDENTIAL)
Keep in touch with family and friends 86%
Look for service or product information 83%
Use an online social networking site like Facebook 64%
Buy something online 64%
Do any online banking 63%
Look for health or medical information 63%
Look online for news or information about politics 63%
Watch television or other videos 47%
Visit your state, region or local government’s website 39%
Play online video games 36%
Look online for information about a job 31%
Work from home (telecommuting) 21%
Take a class or do homework 21%
Contribute to a website, blog or other online forum 20%
Share something online that you created yourself 20%
Look for information about a place to live 18%
Sell something online 12%
Operate or support a home-based business 11%

17. RESIDENTIAL SURVEY: IMPORTANCE OF
COMPUTER AND INTERNET ACCESS

18. MO-KAN REGIONAL COUNCIL
BROADBAND BUSINESS NEEDS STUDY

19. BUSINESS STUDY BACKGROUND
 Online survey available from:
 March 2011 to August 2011
 28 local businesses responded (as of 08/03)
 25% were satellite offices
 14% had satellite locations
 32 questions about broadband or high-speed
Internet services in the South Central Ozark
region

20. BUSINESS STUDY – RESPONSES BY COUNTY

21. EMPLOYEE BUSINESS SIZE
1–4 50%
5 - 25 29%
26 – 100 11%
101 to 500 3%
501 to 750 3%
751 – more 3%
Percentages are rounded

22. BUSINESS CLASSIFICATIONS

23. CURRENT INTERNET PROVIDER (N=25)
100% of respondents have internet access at their business
Some respondents indicate broadband service from multiple providers

24. TYPES OF INTERNET CONNECTIONS
67% did not know their speed; Of those that did they reported :
Satellite 1 Mbps; Fiber 100 Mbps; DSL 1.5 Mbps down/512 Kbps up; Fixed
Wireless - .31 Mbps; 900 Kbps; 10 Mbps; Cable Modem -10 Mbps; T-1 - 1.5
Mbps (2)

25. BROADBAND SERVICE RATINGS
Don’t
Very Very Response
Services Satisfied Dissatisfied Know/Not
Satisfied Dissatisfied Count
Applicable
Cost of
internet/network 28% 40% 20% 4% 8% 25
service
Speed of the on-line
connection
20% 44% 28% 8% 0% 25
Billing practices of
your provider
44% 40% 8% 0% 8% 25
Reliable access to the
Internet
32% 52% 8% 8% 0% 25
Training and technical
support
24% 36% 20% 8% 12% 25
Customer Service
Representative’s
knowledge when you
29% 50% 8% 8% 4% 25
call for service
Installation
technician’s ability 36% 56% 0% 0% 8% 25
and courteousness

26. SUPPORTED INTERNET APPLICATIONS

27. COMMERCIAL BROADBAND ENVIRONMENT
Availability of Multiple, Competing Broadband Options
There is not a broadband option
available that is suitable for my 9%
business.
Not Competitive at All, only one
64%
provider option
Somewhat Competitive, two
18%
providers
Competitive, several options 9%

28. COST OF SERVICE
Cost of Broadband
Less than $50 23%
More than $50 and less than
32%
$100
Between $100 and $200 14%
Between $200 and $300 0%
More than $300 per month 14%
Don’t know how much we pay. 18%

29. BROADBAND STRATEGIC PLANNING
 Will identify strategies, and related directions,
initiatives, goals and objectives, that can be
employed by interested parties within the
region.
 It is a large scale, high-level planning exercise
 It provides specific guideposts and pathways
to better help the region build long term
broadband sustainability
 Addresses both availability (supply) and
adoption (demand) within the region.
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30. BROADBAND STRATEGIC PLANNING PROCESS
 The Strategic Planning process is split into four (4)
phases:
 Phase 1 (Completed Today): Needs Assessment and
Existing Information Review – A detailed understanding
of the current broadband climate and the current and
future broadband-related needs in the region.
 Phase 2 (Beginning Today): How to move from the
current broadband environment to the one needed
within the region.
 Strengths,Weaknesses, Opportunities and Challenges (SWOC)
analysis will be performed.
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31. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
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32. SWOC ANALYSIS
 Phase 2: cont’d
 The analysis should cover a wide range of issues
including those centered on:
 residential, business and institutional broadband availability
and adoption,
 whether available bandwidth(s) are sufficient for current as well
as near and long term needs and applications,
 potential upgrade and expansion possibilities,
 reliability of existing networks,
 related matters.
 Providersare asked during Phase 2 to present their
ideas on possibilities for advancing the broadband
environment.
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33. INDIVIDUAL SECTOR DATA
 Online Surveys (OLS) were received from the
following groups:
Library (4) Economic Development (3)
Local Government (3) Industry & Manufacturing ()
Agriculture (4) Community and Social
Business & Prof. Serv. (4) Services (5)
Healthcare () Higher Education ()
K-12 Education () Public Safety (2*)
Energy & Environment (1) Workforce Development (6)
Tourism ()

34. SWOC ANALYSIS
Voting
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35. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
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36. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 3: Findings Review and Initial Strategic
Plan Element Development – The RTPT will
review the initial findings, priorities, potential
strategic directions and actions, timelines and
resources needed related to those potential
directions.
 In this phase, a number of potential strategic
directions and initiatives will be identified,
reviewed, discussed, and then incorporated into the
initial draft of the Strategic Plan.
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37. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 4: Drafting and Finalization of the Strategic
Plan by the RTPT.
 The Strategic Plan will consist of :
1. Introduction and Regional Overview
2. Purpose Statement
3 Detailed SWOC Findings and Analysis
4. Strategic Direction(s)
 Short, medium and long term goals and objectives to boost broadband
adoption and availability.
 Action Items and Implementation Plan
5. Financial, human and organizational resource considerations
6. Timelines and benchmarks for measuring progress
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38. Additional Discussion
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39. Connect with us at
MOBroadbandNow
http://mobroadbandnow.com/
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40. THANK YOU FOR
YOUR PARTICIPATION
IN THE MO-KAN
BROADBAND
PLANNING PROJECT!
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