The Feature Of Mobile Web OS

1. Platform War In MWC 2013
2013. 3. 27. mobizen

2. Platform

3. Before iPhone..?

4. Telco Had Platform

5. The Choice Was Android

6. Smartphone OS Market Share
Win Phone
3%
Symbian
3%
BlackBerry
5% Others
2%
iOS
19%
Android
69%
- Source : IDC

7. Fragmentation

8. Store 이용자당 매출 비교
100%
100%
89%
75%
50%
25% 23%
0%
iOS Amazone Google Play
- Source : Flurry

9. Google’s X Phone

10. They Need The Spare

11. Where Is User?

12. Firefox OS Ubuntu Touch Tizen

13. Two Questions
#1. Will They Succeed?
#2. Why Web OS?

14. Who Needs Them?

15. Platform OEM
Telco End User
Provier Vendor

17. 사용자들의 스마트폰 선택 요인
네트워크 품질 8.4
OS 8.2
전체 요금 8.0
데이터 요금 7.9
사용가능한 앱 7.8
단말 가격 7.7
통신사 브랜드 7.5
단말 브랜드 7.5
0 3 6 9
- Source : comScore

18. 개발자들이 관심있는 플랫폼
50%
47%
40%
30%
27%
23%
22%
20%
15% 15%
10% 9%
0%
Win Phone iOS Android Facebook BlackBerry HTML QT
- Source : Developer Economics 2013

19. Emerging Market

21. 개발자 생태계
800
800
600
400
200
45
10
0
iOS Android HTML

22. 개발자 생태계
800
800
600
............ So?
400
200
45
10
0
iOS Android HTML

23. Global Mobile Traffic Share By OS
Others
14%
Market Share Numbers Don't Matter
Android
21%
iOS
65%
- Source : TenFingerCrunch

24. Web
vs.
Platform Base On Web Technology

25. ‘I Can, Too’ Is Not Enough

26. Mobile Web Server
https://www.youtube.com/watch?v=Kyjp510DHnE

27. Standard Is Slower Than Innovation

28. They Don’t Like Google

29. They Don’t Like Google
&
They Don’t Hate Android

30. Thanks For Listening.
http://www.mobizen.pe.kr
@mobizenpekr