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Platform Strategy For Service Player




                            2012. 6. 23. mobizen
Platform
Platform = OS?
Platform Has SDK, Application,
   Distribution System, BM
In
Platform
Platform Strategy For Service Player
Open API
Daum의 API 서비스별 키발급 현황
                0             3,750   7,500   11,250    15,000


Contents      741



    Local             1,840



      Map

                                                       14,400

Mobile Map     380



     Search
                              3,640


   Shopping     375


 - Source : dna.daum.net(2012.6.2)
Difficulty Of Open API

1. Resource

2. The Change Of Service

3.Version

                               ee ds!
4. Authentication
                            o N
5. Standard
                           N
6. Document & Sample Code
Vertical Open API Of Service Player

  Social               Search        Media            Others




     User’s Relation                         Search                   [Active
                                                                       Sync]        [IMAP,
                                                                     Address        pop3]
                                                                       Book,        E-Mail
                        User’s Account                               Calendar
                 Open ID, oAuth, Cookie, Profile



              [Input]                         [Output]
Mobile Tag,Voice Recognition, M2M     TTS, SMS, Push Notification


                                                      - Source : http://www.mobizen.pe.kr/939
Open API Is Not a Platform. It Is a SDK
Developer Want Only Data
Social Platform
SNG
SNG
SNG
SNG
Referral Traffic of January 2012
               0%                 8%     15%          23%            30%


Pinterest             3.60%




Facebook
                                                            26.40%



   Twitter             3.61%




   LinkedIn   0.20%




  Google +    0.22%


  - Source : Internet Marketing
Open API? Button!
Open API? Button!
Business Account
+10%
Monthly Order Number In Pinterest

                                                            400


                                           320
                                                           300




                                                           200



              75
                                                       100


           2011. 9
                                                       0
- Source : Shopify Store                2012. 4
Average Order Price
$80




                                              $40




Pinterest
            Google Amazon
                             Yahoo   Bing
                                            Facebook YouTube
                                                               vimeo
- Source : Shopify Store                                               Twitter
Social Curation Service

It Might Be Right Platform Strategy For Service Player
Thanks For Listening.




            http://www.mobizen.pe.kr
                     @mobizenpekr

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Platform strategy for service player