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Platform strategy for service player

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Platform strategy for service player

  1. 1. Platform Strategy For Service Player 2012. 6. 23. mobizen
  2. 2. Platform
  3. 3. Platform = OS?
  4. 4. Platform Has SDK, Application, Distribution System, BM
  5. 5. InPlatform
  6. 6. Platform Strategy For Service Player
  7. 7. Open API
  8. 8. Daum의 API 서비스별 키발급 현황 0 3,750 7,500 11,250 15,000Contents 741 Local 1,840 Map 14,400Mobile Map 380 Search 3,640 Shopping 375 - Source : dna.daum.net(2012.6.2)
  9. 9. Difficulty Of Open API1. Resource2. The Change Of Service3.Version ee ds!4. Authentication o N5. Standard N6. Document & Sample Code
  10. 10. Vertical Open API Of Service Player Social Search Media Others User’s Relation Search [Active Sync] [IMAP, Address pop3] Book, E-Mail User’s Account Calendar Open ID, oAuth, Cookie, Profile [Input] [Output]Mobile Tag,Voice Recognition, M2M TTS, SMS, Push Notification - Source : http://www.mobizen.pe.kr/939
  11. 11. Open API Is Not a Platform. It Is a SDK
  12. 12. Developer Want Only Data
  13. 13. Social Platform
  14. 14. SNG
  15. 15. SNG
  16. 16. SNG
  17. 17. SNG
  18. 18. Referral Traffic of January 2012 0% 8% 15% 23% 30%Pinterest 3.60%Facebook 26.40% Twitter 3.61% LinkedIn 0.20% Google + 0.22% - Source : Internet Marketing
  19. 19. Open API? Button!
  20. 20. Open API? Button!
  21. 21. Business Account
  22. 22. +10%
  23. 23. Monthly Order Number In Pinterest 400 320 300 200 75 100 2011. 9 0- Source : Shopify Store 2012. 4
  24. 24. Average Order Price$80 $40Pinterest Google Amazon Yahoo Bing Facebook YouTube vimeo- Source : Shopify Store Twitter
  25. 25. Social Curation ServiceIt Might Be Right Platform Strategy For Service Player
  26. 26. Thanks For Listening. http://www.mobizen.pe.kr @mobizenpekr

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