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N screen trend in 2012
- 4. Korean Smartphone Market Size Trend
2,000
2,000
:
1,883
1,500
1,487
1,000
1,002
722
500 507
313
0 80
09 12 10 1 10 7 10 12 11 3 11 6 11 9 10 28
- 5. Korean Mobile Traffic Share
* UV 11 1Q 11 2Q
60%
50% 50% 51%
45%
40%
35%
30%
22%
15%
0%
Naver Daum Cyworld
-
- 7. In 2010
1. Service Segment
2. Grouping & Selection
3. Mobile Web or Mobile App
- 27. Connected Device
MID-Phone PMP PND VG Handheld Tablet PC
400
300
200
100
0
2008 2009 2010 2011 2012
- Gartner, ,
- 32. TV Mobile Internet
14%
86%
- Source :Yahoo
- 33. TV Mobile Device
60%
56%
45%
40%
37%
33%
30%
15%
0%
SMS SNS Browsing Mobile App
- Source :Yahoo
- 35. 25% want to see friends’ watch history
29% use twitter
2010 , 1/3
- 36. Screen Convergence
In the past month
42% watched
TV on a
Connected
device.
- Source : sidereel
- 42. Category
/
51% 11% 8% 6% 24%
71% 9% 7% 5% 8%
0% 25% 50% 75% 100%
- Source : Nielsen-Koreaclick
- 43. 4,000
( : )
3,137
3,014 3,006 2,956
3,000 2,914
2,757 2,713
2,105
1,970
2,000
1,000
0
2002 2003 2004 2005 2006 2007 2008 2009 2010
- Source :
- 44. 395
400
( : )
307
298
300
271
255
227
200
163
150
140
100
0
2002 2003 2004 2005 2006 2007 2008 2009 2010
- Source :