if you are organising WEBINARS, you need to know the difference between a SHOW and an EVENT These are fundamentally 2 different approaches to webinars.  In this new 64 slide presentation I’ll teach you the key difference between: 1) the OFFLINE NATIVE and 2) the ONLINE NATIVE ... model of webinars. And how they produce radically different outcomes.

1. Your Webinar Sucks…
(…and what you
can do about it)

2. Ban Boring Webinars
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3. by Graham Brown
#bemorehuman
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4. “Hello?”
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5. “wait…”
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6. “cAN yOU
hEAR mE
nOW?”
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7. PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS

8. “There is an Echo on the line”
“an Echo on the line”
“an Echo on the line”
“an Echo on the line”
“on the line”
“on the line!”
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9. “Is My Mic
Working?”
“Same Question
But to my next
Panelist”
“I’d just like
to add…”
“Please introduce
yourself”
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10. PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
If you
experienced
any of these
symptoms
recently then…

11. Yes, you may have been
infected by a
Boring Webinar
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12. PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
Boring Webinar Pandemic

13. Please do not
experiment with
untested
“miracle” cures…
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14. #prcompanywebinarpitch
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15. Beware of
#fakenews
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16. Meanwhile…
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17. We can all help reduce the spread
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…and get educated about the risks

18. Get My
FREE Webinar
Planning
Guide
https://www.pikkal.com/
guide-webinar-business
Let’s Banish Boring Webinars Forever
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19. But…
So many smart
people…
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20. How did we
end up here?
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21. PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
Who are the Superspreaders of
Boring Webinars?

22. We were able to trace Boring Webinars
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back to Patient Zero:

23. Offline
Events
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24. OFFLINE
EVENTS
“I haz
Free
plastic
pen”
“Like
Key ring.
Thanks”
“Rubber
mobile phone
holder
shaped like a
man”
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“Gud A4
paper”

25. Ever wondered why
there are
NO WINDOWS
at offline conferences?
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26. You took a
day out of the
office?
Now, your
ass is mine…
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27. The whole offline EVENT model is
built on CAPTIVE ATTENTION
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28. How Offline Event Companies
Imagine Online Events
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29. Meanwhile
back in the
real world…
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30. Let’s break this down:
2 Different Approaches
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VS

31. OFFLINE NATIVE
MODEL
ONLINE NAITVE
MODEL
Analog native agencies
e.g. PR agencies,
Event management
companies
Digital native agencies:
e.g. podcast agencies,
live streaming agencies,
webinar agencies
Webinars are…
“EVENTS”
Webinars are…
“SHOWS”
Captive Attention Attention is Your Biggest Cost
Impress and Instruct Experience and Engage
Success is…
Getting the feedback form
Success is…
Keeping the conversation going
VS
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32. Webinars are
NOT
“offline events,
but online”
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33. So, what is the
ONLINE NATIVE
Webinar Model?
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34. …let’s go back to
the chalkboard
and learn…
The 10 Rules
of Webinar
Success
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35. #1 Webinars are SHOWS
not EVENTS
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36. Everyone
PERFORMS
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37. Webinars are stages…
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38. …not Airports
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39. #2 Attention is your
biggest cost
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40. “Why Event
Live at 0845
but Speakers
no start until
0900???”
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41. PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
THE ATTENTION ECONOMY
PRICE OF
ATTENTION
QUANTITY
DEMAND IN 2020
DEMAND IN 2000
DEMAND IN 1980
You have only seconds…

42. You have
only…
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43. #3 Polls are not for feedback
(polls are for guests to tell you about the
problems they want you to address)
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44. "This is what I
care about
right now…”
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45. #4 “Same
Question but
to my next
panelist”
…
is not cool
(get a skilled moderator)
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46. EVENT MODERATOR SHOW MODERATOR
Moderator Host
“Can you hear me at the
back?”
“Welcome”
“Please introduce
yourself…”
“I want to ask you about…”
“Do you have a few words to
say about…”
“Take us back to the time
when…”
VS
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47. #5
Engagement is
a Function of
Emotion
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48. PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
CONTENT vs CONTEXTMore Context not Content

49. LOGIC EMOTION
Data Story
Powerpoint Conversation
Bullet points Journeys
Dare to Impress Dare to be Vulnerable
Efficiency Humanity
VS
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50. #6 Always
Storyboard
(co-create an overarching
narrative with the speakers)
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51. PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
Example
Storyboad

52. #7 Tell More
Stories
(don’t kill them with bullet points)
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53. TRANSFORMATIONAL STORYTELLING
THE 3 BOX METHOD
Mindset Reframe Shape
1. PAST 2. PRESENT 3. FUTURE
What is the mindset
that got us here and
is now holding us
back?
How do we
reframe and
depart from the
old world?
What is the shape of
business we need to
become?
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Learn to tell better stories…
(from my Business Storytelling Course)

54. #8 Always
Mic Test
days before
“Can you hear me?”
…says you don’t value
the audience attention
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55. “…and our next
guest is joining
us without a
headset and in
a stairwell…”
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#notcool

56. #9 Set a Clear
Call to Action
You’ve earned their
attention, now how are
you going to use it?
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57. #10 Hire Experience
not Excitement
Would you rather have an
Exciting Doctor
or an Experienced One?
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58. “Zoom Works Fine…”
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59. Gimmicks make
good Pitches
not good webinars
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60. A webinar should be
so good, you notice the
people not the platform
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61. “Goodbye”
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62. “People will forget what you told them,
but they’ll always remember
how you made them feel”
- Maya Angelou
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63. Ban Boring Webinars

64. Get My
FREE Webinar
Planning
Guide
https://www.pikkal.com/
guide-webinar-business
Let’s Flatten The Boring Webinar
Curve Together…
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