(Part 2) 15 Brand Experience Trends for 2015 by Graham D Brown
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What are the key trends in Brand Experience for 2015? This is PART 2 of a 3 part series on Slideshare on Brand Experience. How are brands like Zappos, Southwest Airlines, Apple, Monster, LEGO and Yelp redefining how customers engage with brands in 2015? LIKE and SHARE this presentation. Don't forget to get the 75 page PDF download http://www.grahamdbrown.com/download-2
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(Part 2) 15 Brand Experience Trends for 2015 by Graham D Brown
- 2. This is Part 2/3 of a trend series for 2015 available on www.GrahamDBrown.com created by Graham D Brown
- 3. www.GrahamDBrown.com what’s inside part 2? 6. brand happens 7. many to many 8. brand democracy 9. paid vs earned media 10. fans
- 5. “You can benefit from the conversation without controlling it” - Henry Jenkins www.GrahamDBrown.com
- 6. www.GrahamDBrown.com brand management brand curation brand management is so...1989 let’s stop trying to manage conversations and start giving them the tools to share their own
- 7. brands that don’t get shared don’t get experienced www.GrahamDBrown.com pic © GoPro
- 8. We can no longer control and manage the brand conversation like we used to... CONTROL MANAGE www.GrahamDBrown.com flickr © posterboynyc
- 9. www.GrahamDBrown.com #7 Many to Many
- 10. “You need to understand the pain points, the transportation culture and the transportation systems that exist in every city and start making some educated guesses” - Travis Kalanick, CEO Uber www.GrahamDBrown.com
- 11. http://www.google.com/trends/explore#q=store%20opening%20hours Google Search Trends: “Store Opening Hours” www.GrahamDBrown.com some things businesses just aren’t very good at like providing the most basic information
- 12. www.GrahamDBrown.com Learn the secrets of how to create exceptional Brand Experience without being Steve Jobs! CLICK HERE & Download 50 75 pages FREE!
- 13. interrupting START connecting www.GrahamDBrown.com flickr © rafaelchacon
- 15. www.GrahamDBrown.com conversation with our brand conversation with each other one to one is on the decline in 2015 because the customer’s biggest fear is being alone don’t be piggie in the middle, build a platform to help customers connect and tell their own stories
- 17. We recognized we are as much in the content enabling business as we are in the consumer products business. Nick Woodman, CEO GoPro www.GrahamDBrown.com it’s all about storytelling
- 18. www.GrahamDBrown.com de·mo·cra·cy [dəˈmäkrəsē] noun control of an organization or group by the majority of its members
- 20. use new media to find new ways of the story make the customer the www.GrahamDBrown.com flickr © jdhancock
- 21. www.GrahamDBrown.com brand control brand democracy give them the tools to help tell their story nobody’s interested in official brand stories anymore… get over it!
- 22. “It took a few years to realize that there are a lot more people in the world that want to capture themselves doing what they want, what they love to do, their passions and interests, than there are that want to capture other people” - Nick Woodman, CEO GoPro www.GrahamDBrown.com you can’t buy exceptional brand experience...
- 23. www.GrahamDBrown.com #9 Paid vs Earned Media
- 24. www.GrahamDBrown.com flickr © ripton
- 25. www.GrahamDBrown.com earned media noun Earned media is publicity gained through promotional efforts other than advertising, as opposed to paid media
- 26. https://books.google.com/ngrams/ Google NGram Search “Earned Media” www.GrahamDBrown.com this is the future!
- 27. www.GrahamDBrown.com Paid Media Earned Media we can’t buy trust and attention anymore, we have to earn it earn it through building long term relationships with your brand Fans
- 29. “It's better to have 100 people love you than to have 1,000,000 people like you.” - Brian Chesky, CEO Airbnb www.GrahamDBrown.com build the brand one FAN at a time...
- 30. www.GrahamDBrown.com fan [fan] noun an enthusiastic devotee, follower, or admirer of a sport, pastime, celebrity, etc.:
- 31. http://www.google.com/trends/explore#q=lego Google Search Trends: “Lego” www.GrahamDBrown.com ...a successful brand built one Fan at a time
- 33. www.GrahamDBrown.com customers Fans if you don’t know who your Fans are, you only have customers connect with your Fans at your brand touchpoints, the Frontline...
- 34. now, get ready for My FREE DOWNLOAD
- 35. 2015 is the year for Brand Leadership www.GrahamDBrown.com Find out how brand leadership can help you create exceptional brand experience without being Steve Jobs! CLICK HERE & Download 50 75 pages FREE!