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(mobileYouth) Youth and Mobile Shopping: Make it Social
1. Youth and mobile shopping: make it social
New research brieïŹng by Graham Brown
mobileYouth www.mobileYouth.org
MOBILEYOUTH Âź
youth marketing mobile culture since 2001
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2. Youth and mobile shopping: make it social
Only 10% of mobile shopping is transaction
MOBILEYOUTH Âź
youth marketing mobile culture since 2001
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3. Youth and mobile shopping: make it social
...the rest is EXPERIENCE
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youth marketing mobile culture since 2001
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4. Youth and mobile shopping: make it social
Shopping is and always has been a social experience
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youth marketing mobile culture since 2001
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5. Youth and mobile shopping: make it social
...but not âsocialâ as in âsocial mediaâ
% youth using mobile app by scenario
Show friends how to use app
Increasingly social scenarios
Shopping with a friend
At the mall with friends
At school with friends
Watching TV at home
Browsing internet on PC
When alone
0% 30%60%90%
source mobileYouth based on ABI research 2012
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youth marketing mobile culture since 2001
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6. Youth and mobile shopping: make it social
âSocialâ shopping means using technology to
Youth use apps to overcome loneliness &
separation by connecting with friends { Messenger apps
source mobileYouth via Pew Global Research and Flurry
Social networking apps
Photo sharing apps
Analytics 2012
Video chat apps
Mobile games
Music apps
Shopping apps
0% 30% 60% 90%
% youth using mobile app when alone by app type
reclaim whatâs lost to the next generation
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youth marketing mobile culture since 2001
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7. by Graham D Brown
About
Graham Brown: technology industry analyst, business author and public speaker
Themes: social business, technology marketing, youth culture, consumer behavior, social
psychology and digital anthropology
Testimonial
âGraham Brown is a marketing whistleblower despised by advertising agencies the world over for sharing
the simple truth that you canât buy or hurry loveâŠyou have to earn it yourself. So if youâre happy to
continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, donât
bother reading this book. However, if you want to build a brand with soul and earn lifetime loyalty from
your consumers then buy all his books before advertising agencies ïŹnd a way to silence him forever.â
Jamal Benmiloud, Vice President Marketing, Monster Energy Drinks
Biography
Author of the mobileYouth report and upcoming book âThe Mobile Youthâ. Published Amazon
author of âAll is Socialâ, âThe Youth Marketing Handbookâ, âInïŹuence: A Marketerâs Handbookâ
and âYouth Marketing 101: How to win the youth market without advertisingâ.
Since witnessing the growth of youth media and technology having lived in Japan in the early 90s,
Graham along with business partner Josh Dhaliwal has helped grow mobileYouth to serve over
250 clients in 60 countries worldwide â names such as Vodafone, Nokia, Coke, McDonaldâs,
Telenor, Orange, O2,Verizon, Boost Mobile, the UK government and the European Commission.
Graham is a regular public speaker and has presented at the 3GSM World Congress, Barcelona
and been interviewed on CNN, CNBC, BBC TV and Radio. His work has also featured in the Wall
Street Journal, Financial Times and the Guardian. He hosts the youth marketing stream on Upstart
Radio and mobileYouthâs own TV channel.
Graham is also a judge on the Mobile Marketing Associationâs Award Panel, advisory board
member to UNICEF on their mobile media strategies and an advisor to the Global Youth
Marketing Forum in India.
MOBILEYOUTH
youth marketing mobile culture since 2001
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8. Download the full brieïŹng @
a mobileYouthÂź company
The Youth Research Store
Offering you:
* Infographics
* Research BrieïŹngs
* Analyst Reports
* Books
Subject areas include:
* Mobile money
* Emerging markets
* Churn and inïŹuence
* New apps and services
* Youth mobile behavior
www.YouthResearchStore.com click to visit store
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youth marketing mobile culture since 2001
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