http://www.mobileYouth.org http://www.YouthResearchStore.com

1. Teens: Instagram’s growing vocal minority
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youth marketing mobile culture since 2001
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2. Fans: 5% of the users create 60% of the content
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3. Teens: 15% user base but use service most
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4. Teen experimentation drives
the evolution of Instagram behavior
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5. Teen usage driven by 2 key social drivers:
1) need to belong & 2) need to be significant
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youth marketing mobile culture since 2001
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6. Facebook no longer offers teens Discrete space
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7. if Facebook is the kitchen,
Instagram is the bedroom
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8. Instagram opens the door
to the discrete teen Interest Economy
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9. by Graham D Brown
About
Graham Brown: technology industry analyst, business author and public speaker
Themes: social business, technology marketing, youth culture, consumer behavior, social
psychology and digital anthropology
Testimonial
“Graham Brown is a marketing whistleblower despised by advertising agencies the world over for sharing
the simple truth that you can’t buy or hurry love…you have to earn it yourself. So if you’re happy to
continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don’t
bother reading this book. However, if you want to build a brand with soul and earn lifetime loyalty from
your consumers then buy all his books before advertising agencies find a way to silence him forever.”
Jamal Benmiloud, Vice President Marketing, Monster Energy Drinks
Biography
Author of the mobileYouth report and upcoming book “The Mobile Youth”. Published Amazon
author of “All is Social”, “The Youth Marketing Handbook”, “Influence: A Marketer’s Handbook”
and “Youth Marketing 101: How to win the youth market without advertising”.
Since witnessing the growth of youth media and technology having lived in Japan in the early 90s,
Graham along with business partner Josh Dhaliwal has helped grow mobileYouth to serve over
250 clients in 60 countries worldwide – names such as Vodafone, Nokia, Coke, McDonald’s,
Telenor, Orange, O2,Verizon, Boost Mobile, the UK government and the European Commission.
Graham is a regular public speaker and has presented at the 3GSM World Congress, Barcelona
and been interviewed on CNN, CNBC, BBC TV and Radio. His work has also featured in the Wall
Street Journal, Financial Times and the Guardian. He hosts the youth marketing stream on Upstart
Radio and mobileYouth’s own TV channel.
Graham is also a judge on the Mobile Marketing Association’s Award Panel, advisory board
member to UNICEF on their mobile media strategies and an advisor to the Global Youth
Marketing Forum in India.
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youth marketing mobile culture since 2001
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10. THE MOBILEYOUTH 2013 REPORT
youth marketing insights for handset brands,
content providers and operators
features:
29 reports
400+ pages
data, charts, cases
mobileYouth:
tracking youth & mobile culture since 2001
MOBILEYOUTH
youth marketing mobile culture since 2001

11. THE MOBILEYOUTH 2013 REPORT
http://www.mobileyouth.org
MOBILEYOUTH
youth marketing mobile culture since 2001