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MobileYouth Report 2012: Generation O

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MobileYouth Report 2012: Generation O

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  2. Generation O: module 01/06 The mobileYouth World Map 2012 75 Region 1 100 75 Region 2 50 0 0 ad e 2007 2008 2009 2010 0 2007 2008 2009 2010 2007 2008 2009 2010 gr Region 1 Region 2 Region 1 Region 2 p U s On ly es ew ull Acc 100 100 i 50 ev r F 50 r 0 0 P 2007 2008 2009 2010 Region 1 Region 2 2007 2008 2009 2010 fo Region 1 Region 2 100 100 50 50 0 2007 2008 2009 2010 0 Region 1 Region 2 2007 2008 2009 2010 Region 1 Region 2 Source: mobileYouth 2011-2012 MOBILEYOUTH youth marketing mobile culture since 2001 ® 2012 MOBILEYOUTH® REPORT
  3. Generation O: module 01/06 The Gen O:Mobile relationship Youth don’t buy Content is what technology, they 3 Critical Aspects of the Youth:Mobile Relationship you make - the buy what brand, the product technology does and the for them. technology. Cu Context Marketing st om Ch en (the story) er a n g t s The “what it Social Currency is s does” is its Social Social Currency Innovation social benefit - the Ag Currency - (the benefit) measure of the e the ability to Content Product Content’s ability Co provide Devt to create m (what you pa significance and make) belonging or ny belonging. significance for this is where brands need the user. Mobile Appeal to focus their energies 3 aspects of the today Context is the youth mobile - the bridge between story told that relationship: makes sense of brands traditionally outsource Social Currency 1. Content this part to creative agencies and makes the 2. Social Currency Content relevant 3. Context to their lives. MOBILEYOUTH youth marketing mobile culture since 2001 ® 2012 MOBILEYOUTH® REPORT
  4. Generation O: module 01/06 Social Drivers flickr (c) Helga Weber Youth’s fundamental drive is Social You’re either connecting or interrupting them MOBILEYOUTH ® youth marketing mobile culture since 2001 2012 MOBILEYOUTH® REPORT
  5. Full contents of this Presentation are now only available to mobileYouth report subscribers flickr(c) Nicki Varkevisser http://www.mobileyouth.org
  6. THE MOBILEYOUTH 2013 REPORT Want the latest trends that matter? MOBILEYOUTH youth marketing mobile culture since 2001
  7. THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
  8. THE MOBILEYOUTH 2013 REPORT http://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001

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