Growing Up Analog in a Digital World (TotalYouthResearch)

(Graham Brown mobileYouth) Why Creative Agencies Suck

Private equity service offer

Marketing Bushido Short

La notizia di reato notitia criminis Il diritto fondamentale di una persona accusata di aver commesso un reato, è sicuramente quello di potersi difendere in maniera efficace potendo conoscere e rappresentare al Giudice e agli inquirenti tutti gli elementi di prova atti a contrastare l’ipotesi accusatoria. Tale (fondamentale) aspetto del diritto di difesa ha una centrale rilevanza costituzionale nell’art. 111 Cost. e rappresenta un aspetto centrale (quello della ricerca della prova a discarico) nella pianificazione e attuazione di una valida (e spesso risolutiva) linea difensiva.

La notizia di reato

Pippo Farloccino

Selfie Culture (Graham Brown mobileYouth)

(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...

Barriers to Customer-Centricity

So you want to be innovative

(Graham Brown mobileYouth) The Next 10 Years

Storytelling and TV Advertising (No Story, No Glory)

Moving from analog to digital 2.0

stacypalmer

From Sales Promotions to Sales Promoters

Consumer trends and the way they affect retail

Integrated service digital network

Rahul Karn

7 pragmatic initiatives to improve your CX in 2017

EMPATHY: The Key to Brand Success in 2014 (mobileYouth)

The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change. I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.

Change Marketing v01

Digital & analog transmission

Jeffery Vava

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(Graham Brown mobileYouth) Why Creative Agencies Suck

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La notizia di reato

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(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...

Barriers to Customer-Centricity

So you want to be innovative

(Graham Brown mobileYouth) The Next 10 Years

Storytelling and TV Advertising (No Story, No Glory)

Moving from analog to digital 2.0

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Consumer trends and the way they affect retail

Integrated service digital network

7 pragmatic initiatives to improve your CX in 2017

EMPATHY: The Key to Brand Success in 2014 (mobileYouth)

Change Marketing v01

Digital & analog transmission

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It's not all sunshine and rainbows in marketing. What happens when your brand is broken? What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising? What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share? Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical. In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience? In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.

How to fix a Broken Brand (McDonalds Case Study 2015)

If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years. The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE. In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.

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What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company. That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign. This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible. Click here to find out more about Brand Experience and why the era of Branding is dead...

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