(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE

•

46 gefällt mir•1,837 views

Graham Brown mobileYouth.org presents part 1 in a new 5 part series covering the 50 keywords and phrases youth marketers need to know. Keywords featured: advocacy, annoyvertising, attention, authenticity, backdoor competition, beachheads, brandwidth, brand custodians, clarity, compromize FREE YOUTH TRENDS REPORTS http://www.youthtrendsreport.com

Technologie

50 Youth marketing keywords you need to know Part 1 of a new5 part series by Graham Brown Part One (1-10)(Advocacy to Compromize)

1 Advocacy Spreadability is Credibility Give them enough social currency, focus on marketing "with" as opposed to "to

“A really cool, funky ad may capture your attention, but it still doesn’t make you care" Founder Jones Soda Peter Van Stolk 2 Annoyvertising

4 Authenticity What is your backstory? How trustworthy are you?

5 Backdoor Competition Your competitors are not who you think they are. Competition is the company that commands Brandwidth across multiple categories

6 Beachheads Find a market niche and focus all your efforts to turn that niche into a beachhead of passionistas “We are moving from an era of finding customers for our products to one of finding products for our customers“(Seth Godin)

7 Brandwidth Brandwidth = trust + attention High in demand, short in supply: brandwidthis the raw material of youth marketing

In the pre-digital era all consumption was a compromize 10 Compromize Without compromize there can never be another Beatles

Come meet mobileYouth® on our world tour 2009 http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation

For FREE Youth Trends Reports visit: YOUTHTRENDSREPORT.COM

Weitere ähnliche Inhalte

Mehr von Graham Brown

The Asia Matters Report by Graham D Brown

Graham Brown

Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)

Graham Brown

Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)

Graham Brown

Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)

Graham Brown

Asia Tech Research: 50 Trends Asia 2018

Graham Brown

Ebook: 10 Tips to Grow Your Business in 2017 (Download)

Graham Brown

Every Entrepreneur Grows by Learning (Up.School)

Graham Brown

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

Graham Brown

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

Graham Brown

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

Graham Brown

Asia Tech Podcast http://www.ATP.show Asia Tech Research http://www.AsiaTechResearch.com We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.

Experience is the Brand (How to Build a Brand Worth Talking About)

Graham Brown

It's not all sunshine and rainbows in marketing. What happens when your brand is broken? What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising? What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share? Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical. In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience? In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.

How to fix a Broken Brand (McDonalds Case Study 2015)

Graham Brown

If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years. The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE. In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.

How Starbucks Became the Apple of Coffee

Graham Brown

The 6 Ways Starbucks Kills it on Social Media

Graham Brown

What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company. That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign. This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible. Click here to find out more about Brand Experience and why the era of Branding is dead...

Branding is Dead: Long Live Brand Experience

Graham Brown

(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...

Graham Brown

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

Graham Brown

10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

Graham Brown

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown Brand Democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks. Where brand management focuses on top-down brand positioning, Brand Democracy seeks to create the brand through customer conversations and interactions. Rather than managing the brand, the company curates this peer-to-peer communication by giving customers tools and a platform to share their individual stories.

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown

Graham Brown

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

Graham Brown

Mehr von Graham Brown (20)

The Asia Matters Report by Graham D Brown

Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)

Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)

Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)

Asia Tech Research: 50 Trends Asia 2018

Ebook: 10 Tips to Grow Your Business in 2017 (Download)

Every Entrepreneur Grows by Learning (Up.School)

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

Experience is the Brand (How to Build a Brand Worth Talking About)

How to fix a Broken Brand (McDonalds Case Study 2015)

How Starbucks Became the Apple of Coffee

The 6 Ways Starbucks Kills it on Social Media

Branding is Dead: Long Live Brand Experience

(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

Kürzlich hochgeladen

In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of functionality. See “There’s No AI Without IA” – (from 2016 but even more relevant today) Understanding and leveraging how Information Architecture (IA) supports AI synergies between knowledge engineering and prompt engineering is critical for senior leaders looking to successfully deploy AI for internal and externally facing knowledge processes. This webinar be a high-level overview of the methodologies that can elevate AI-driven knowledge processes supporting both employees and customers. Core Insights Include: Strategic Knowledge Engineering: Delve into how structuring AI's knowledge base is required to prevent hallucinations, enable contextual retrieval of accurate information. This will include discussion of gold standard libraries of use cases support testing various LLMs and structures and configurations of knowledge base. Precision in Prompt Engineering: Learn the art of crafting prompts that direct AI to deliver targeted, relevant responses, thereby optimizing customer experiences and business outcomes. Unified Approach for Enhanced AI Performance: Explore the intersection of knowledge and prompt engineering to develop AI systems that are not only more responsive but also aligned with overarching business strategies. Guiding Principles for Implementation: Equip yourself with best practices, ethical guidelines, and strategic considerations for embedding these technologies into your business ecosystem effectively. This webinar is designed to empower business and technology leaders with the knowledge to harness the full potential of AI, ensuring their organizations not only keep pace with digital transformation but lead the charge. Join us to map a roadmap to fully leverage Information Architecture (IA) and AI chart a course towards a future where AI is a key pillar of strategic innovation and business success.

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

Earley Information Science

Tata AIG General Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?

Driving Behavioral Change for Information Management through Data-Driven Gree...

Enterprise Knowledge

Choosing the right accounts payable services provider is a strategic decision that can significantly impact your business's financial performance and operational efficiency. By considering factors such as expertise, range of services, technology infrastructure, scalability, cost, and reputation, businesses can make informed decisions and select a provider that aligns with their unique needs and objectives. Partnering with the right provider can streamline accounts payable processes, drive cost savings, and position your business for long-term success. https://katprotech.com/accounts-payable-and-purchase-order-automation/

Factors to Consider When Choosing Accounts Payable Services Providers.pptx

Katpro Technologies

Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Enterprise Knowledge

Slack Application Development 101 Slides

praypatel2

GenCyber Cyber Security Day Presentation

Michael W. Hawkins

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Neo4j

Real Time Object Detection Using Open CV

Khem

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

Delhi Call girls

Histor y of HAM Radio presentation slide

vu2urc

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

Delhi Call girls

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

apidays

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

What are drone anti-jamming systems? The drone anti-jamming systems and anti-spoof technology protect against interference, jamming, and spoofing of the UAVs. To protect their security, countries are beginning to research drone anti-jamming systems, also known as drone strike weapons. The anti-jam and anti-spoof technology protects against interference, jamming and spoofing. A drone strike weapon is a drone attack weapon that can attack and destroy enemy drones. So what is so unique about this amazing system?

What Are The Drone Anti-jamming Systems Technology?

Antenna Manufacturer Coco

Advantages of Hiring UIUX Design Service Providers for Your Business

Pixlogix Infotech

With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

Boost PC performance: How more available memory can improve productivity

Principled Technologies

Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Enterprise Knowledge

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

Kürzlich hochgeladen (20)

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

Tata AIG General Insurance Company - Insurer Innovation Award 2024

Driving Behavioral Change for Information Management through Data-Driven Gree...

Factors to Consider When Choosing Accounts Payable Services Providers.pptx

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Slack Application Development 101 Slides

GenCyber Cyber Security Day Presentation

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Real Time Object Detection Using Open CV

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

Histor y of HAM Radio presentation slide

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Powerful Google developer tools for immediate impact! (2023-24 C)

What Are The Drone Anti-jamming Systems Technology?

Advantages of Hiring UIUX Design Service Providers for Your Business

Boost PC performance: How more available memory can improve productivity

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

A Domino Admins Adventures (Engage 2024)

(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE

1. 50 Youth marketing keywords you need to know Part 1 of a new5 part series by Graham Brown Part One (1-10)(Advocacy to Compromize)

2. 1 Advocacy Spreadability is Credibility Give them enough social currency, focus on marketing "with" as opposed to "to

3. “A really cool, funky ad may capture your attention, but it still doesn’t make you care" Founder Jones Soda Peter Van Stolk 2 Annoyvertising

4. 3 Attention The brain only processes 5% of the information it "sees" on an ongoing basis. Youth don’t wake up thinking about your brand

5. 4 Authenticity What is your backstory? How trustworthy are you?

6. 5 Backdoor Competition Your competitors are not who you think they are. Competition is the company that commands Brandwidth across multiple categories

7. 6 Beachheads Find a market niche and focus all your efforts to turn that niche into a beachhead of passionistas “We are moving from an era of finding customers for our products to one of finding products for our customers“(Seth Godin)

8. 7 Brandwidth Brandwidth = trust + attention High in demand, short in supply: brandwidthis the raw material of youth marketing

9. 8 Brand Custodians Who really owns the brand?

10. 9 Clarity Brand clarity is power. Who are you unashamedly not catering for? “Be #1 in your market or change your market”Jack Welch

11. In the pre-digital era all consumption was a compromize 10 Compromize Without compromize there can never be another Beatles

12. Come meet mobileYouth® on our world tour 2009 http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation

13. Add GB on Twitter grahamdbrownAdd GB on Facebook www.facebook.com/profile.php?id=569029896 Download more presentations @ www.mobileYouthnet.com Follow the blog @ www.mobileYouth.org

14. For FREE Youth Trends Reports visit: YOUTHTRENDSREPORT.COM

(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Mehr von Graham Brown

Mehr von Graham Brown (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE