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IWMW2009                                                The Mobile Web – Keep up if you can!




PCs: http://iphonetester.com/ | http://bit.ly/dK8yN (winksite) | http://bit.ly/4DSJB (question form)
Phones: http://winksite.mobi/ssteeples/iwmw



University Mobile Sites
UK
     •   http://www.brad.ac.uk/mobile/
     •   http://m.warwick.ac.uk/
     •   http://www.shef.ac.uk/union/mobile/ (Sheffield Students union)

USA
     •   http://mobi.mit.edu/home/
     •   http://m.acu.edu/acu-mobile/ (Exceptional on an iPhone. Can’t be viewed on a PC)
     •   http://www.bsu.edu/libraries/mobile/ (Try searching the catalogue)
     •   http://www.uis.edu/m/
     •   http://www.utexas.mobi/ (Nice computing lab feature)
     •   http://m.moreheadstate.edu/
     •   http://www.apu.edu/m/
     •   http://mobile.virginia.edu/
     •   http://m.uiowa.edu (Can’t be viewed on a PC)
     •   http://www3.lehigh.edu/mobile/
     •   http://www.umsystem.edu/m/
     •   http://www.library.upenn.edu/m/
     •   http://www.iep.ucr.edu/m/index.html (International Programmes)
     •   http://uc2go.mobi/
     •   http://mobile.usablenet.com/mt/illinois.edu/mobile/?un_jtt_redirect
     •   http://ublib.buffalo.edu/hsl/mobile/mobilecircinfo.html (Library site)
         http://libweb.uoregon.edu/mobile/ (Library site)

Australia       http://m.unimelb.edu.au/


                                                                                                       Page 1 of 5
IWMW2009                                           The Mobile Web – Keep up if you can!

Italy      http://www.m.aspeninstitute.it/mwt/ (English version link at top)
Japan      http://www.wul.waseda.ac.jp/m/index-e.html




                                                                                          Page 2 of 5
IWMW2009                                             The Mobile Web – Keep up if you can!


QR Codes




           This is the title of the session.             This is the URL of the IWMW2009 social
                                                                       events page.




    This is the URL for Sharon’s WinkSite



                                                       This should take you to Google map for the
                                                                   University of Essex




                                         This is a text message




                                                                                            Page 3 of 5
IWMW2009                                              The Mobile Web – Keep up if you can!




Example XHTML-MP (Mobile Profile) Code

                                                                                        Things to note
                                                                                        about the mark-up:

                                                                                        The character
<?xml version="1.0" encoding="UTF-8"?>                                                  encoding is UTF-8 for
                                                                                        maximum
                                                                                        compatibility.
<!DOCTYPE html PUBLIC "-//WAPFORUM//DTD XHTML Mobile 1.0//EN"
 "http://www.wapforum.org/DTD/xhtml-mobile10.dtd">                                      The DOCTYPE is
                                                                                        essential.
<html xmlns="http://www.w3.org/1999/xhtml">

<head>

<title>My Mobile Site</title>
<link rel="stylesheet" type="text/css" href="mobile.css" />
<meta name="description" content="My Mobile Site" />
                                                                                        The cache control
<meta http-equiv="Cache-Control" content="max-age=600" />                               header is important
                                                                                        because it instructs
</head>                                                                                 the browser to use a
                                                                                        local cached copy
<body >                                                                                 instead of a
                                                                                        requesting a new
<div>                                                                                   copy from the server
                                                                                        if the local copy
<img alt="Smiley" src="smiley.gif" width="30" height="30" />                            hasn’t expired. This
<h1 class="title">Welcome to My Mobile Site</h1>                                        example is set to 10
<p>Page content goes here<p />                                                          mins expiry (600
<p>[1] <a accesskey="4" href="http://m.site.com">Link One</a>                           seconds). Cache
<p />                                                                                   control can be helpful
                                                                                        for downloads on
</div>
                                                                                        slower networks, and
</body>
                                                                                        it may save your
</html>
                                                                                        users money in data
                                                                                        download charges.



More help
   While you code keep this website open: http://www.developershome.com/wap/xhtmlmp/
    (it is an ugly site, but replete with great advice!)

   A complete list of XHTML-MP tags can be found at:
    http://htmllint.itc.keio.ac.jp/htmllint/tagslist.cgi?HTMLVersion=XHTML-MP




                                                                                                   Page 4 of 5
IWMW2009                                               The Mobile Web – Keep up if you can!




Recommended Resources
Development
Building an HE microsite: http://blogs.warwick.ac.uk/saralever/entry/development_of_the/
MobiThinking: http://mobithinking.com/
MobiForge: http://mobiforge.com/
Mobile Usability: http://www.useit.com/alertbox/mobile-usability.html
W3C: Mobile Web Best Practices (http://www.w3.org/TR/mobile-bp/)
Apple iPhone Dev Center (http://developer.apple.com/iphone/ )
Mobile Usability Best Practice:
http://mobithinking.com/sites/mobithinking.com/files/dotMobi_Mobile_Usability_Best_Practice.pdf
Phone Use in Cambridge University m-Libraries study:
http://arcadiaproject.lib.cam.ac.uk/docs/M-Libraries_report.pdf
Coding for the mobile web: http://carsonified.com/blog/features/css/coding-for-the-mobile-web/

Validation
W3C Mobile Validator: http://validator.w3.org/mobile
ReadyMobi: http://ready.mobi/

Emulators
iPhone Emulator: http://iphonetester.com
Nokia Phone Emulator download: http://tinyurl.com/2b657r
OpenWave Phone Simulator: http://developer.openwave.com/dvl/tools_and_sdk/phone_simulator/
iPhoney: http://sourceforge.net/projects/iphonesimulator/
Blackberry simulators: (http://na.blackberry.com/eng/developers/resources/simulators.jsp )

Advertising and SEO
Google Mobile Adwords: http://services.google.com/adwords/mobile_ads
Google Webmasters Tools: https://www.google.com/webmasters/tools/

Matrix Codes
QR Code Generator : http://qrcode.kaywa.com/
Seven Things You Should Know About QR Codes: http://net.educause.edu/ir/library/pdf/ELI7046.pdf
QuickMark: http://www.quickmark.cn/
BeeTagg: http://www.beetagg.com/

SMS
To register a Short Code go to: http://www.short-codes.com

Books
Mobile Web Design, Cameron Moll
Designing the Mobile User Experience, Barbara Ballard
Mobile Interaction Design, Matt Jones & Gary Marsden

Other
How Teenagers Consume Media by Matthew Robson (Aged 15 yrs & 7 months)
http://media.ft.com/cms/c3852b2e-6f9a-11de-bfc5-00144feabdc0.pdf

Training
Introduction to W3C's Mobile Web Best Practices, (online course, 9 weeks at 99 Euros, 2hrs a week)
http://www.w3.org/2009/03/mobitrain_course_description.html

Video
Mobile Phone Evolution: http://www.youtube.com/watch?v=x0DrncbhoeM



                                                                                              Page 5 of 5

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Supporting Handout - The Mobile Web: keep up if you can!

  • 1. IWMW2009 The Mobile Web – Keep up if you can! PCs: http://iphonetester.com/ | http://bit.ly/dK8yN (winksite) | http://bit.ly/4DSJB (question form) Phones: http://winksite.mobi/ssteeples/iwmw University Mobile Sites UK • http://www.brad.ac.uk/mobile/ • http://m.warwick.ac.uk/ • http://www.shef.ac.uk/union/mobile/ (Sheffield Students union) USA • http://mobi.mit.edu/home/ • http://m.acu.edu/acu-mobile/ (Exceptional on an iPhone. Can’t be viewed on a PC) • http://www.bsu.edu/libraries/mobile/ (Try searching the catalogue) • http://www.uis.edu/m/ • http://www.utexas.mobi/ (Nice computing lab feature) • http://m.moreheadstate.edu/ • http://www.apu.edu/m/ • http://mobile.virginia.edu/ • http://m.uiowa.edu (Can’t be viewed on a PC) • http://www3.lehigh.edu/mobile/ • http://www.umsystem.edu/m/ • http://www.library.upenn.edu/m/ • http://www.iep.ucr.edu/m/index.html (International Programmes) • http://uc2go.mobi/ • http://mobile.usablenet.com/mt/illinois.edu/mobile/?un_jtt_redirect • http://ublib.buffalo.edu/hsl/mobile/mobilecircinfo.html (Library site) http://libweb.uoregon.edu/mobile/ (Library site) Australia http://m.unimelb.edu.au/ Page 1 of 5
  • 2. IWMW2009 The Mobile Web – Keep up if you can! Italy http://www.m.aspeninstitute.it/mwt/ (English version link at top) Japan http://www.wul.waseda.ac.jp/m/index-e.html Page 2 of 5
  • 3. IWMW2009 The Mobile Web – Keep up if you can! QR Codes This is the title of the session. This is the URL of the IWMW2009 social events page. This is the URL for Sharon’s WinkSite This should take you to Google map for the University of Essex This is a text message Page 3 of 5
  • 4. IWMW2009 The Mobile Web – Keep up if you can! Example XHTML-MP (Mobile Profile) Code Things to note about the mark-up: The character <?xml version="1.0" encoding="UTF-8"?> encoding is UTF-8 for maximum compatibility. <!DOCTYPE html PUBLIC "-//WAPFORUM//DTD XHTML Mobile 1.0//EN" "http://www.wapforum.org/DTD/xhtml-mobile10.dtd"> The DOCTYPE is essential. <html xmlns="http://www.w3.org/1999/xhtml"> <head> <title>My Mobile Site</title> <link rel="stylesheet" type="text/css" href="mobile.css" /> <meta name="description" content="My Mobile Site" /> The cache control <meta http-equiv="Cache-Control" content="max-age=600" /> header is important because it instructs </head> the browser to use a local cached copy <body > instead of a requesting a new <div> copy from the server if the local copy <img alt="Smiley" src="smiley.gif" width="30" height="30" /> hasn’t expired. This <h1 class="title">Welcome to My Mobile Site</h1> example is set to 10 <p>Page content goes here<p /> mins expiry (600 <p>[1] <a accesskey="4" href="http://m.site.com">Link One</a> seconds). Cache <p /> control can be helpful for downloads on </div> slower networks, and </body> it may save your </html> users money in data download charges. More help  While you code keep this website open: http://www.developershome.com/wap/xhtmlmp/ (it is an ugly site, but replete with great advice!)  A complete list of XHTML-MP tags can be found at: http://htmllint.itc.keio.ac.jp/htmllint/tagslist.cgi?HTMLVersion=XHTML-MP Page 4 of 5
  • 5. IWMW2009 The Mobile Web – Keep up if you can! Recommended Resources Development Building an HE microsite: http://blogs.warwick.ac.uk/saralever/entry/development_of_the/ MobiThinking: http://mobithinking.com/ MobiForge: http://mobiforge.com/ Mobile Usability: http://www.useit.com/alertbox/mobile-usability.html W3C: Mobile Web Best Practices (http://www.w3.org/TR/mobile-bp/) Apple iPhone Dev Center (http://developer.apple.com/iphone/ ) Mobile Usability Best Practice: http://mobithinking.com/sites/mobithinking.com/files/dotMobi_Mobile_Usability_Best_Practice.pdf Phone Use in Cambridge University m-Libraries study: http://arcadiaproject.lib.cam.ac.uk/docs/M-Libraries_report.pdf Coding for the mobile web: http://carsonified.com/blog/features/css/coding-for-the-mobile-web/ Validation W3C Mobile Validator: http://validator.w3.org/mobile ReadyMobi: http://ready.mobi/ Emulators iPhone Emulator: http://iphonetester.com Nokia Phone Emulator download: http://tinyurl.com/2b657r OpenWave Phone Simulator: http://developer.openwave.com/dvl/tools_and_sdk/phone_simulator/ iPhoney: http://sourceforge.net/projects/iphonesimulator/ Blackberry simulators: (http://na.blackberry.com/eng/developers/resources/simulators.jsp ) Advertising and SEO Google Mobile Adwords: http://services.google.com/adwords/mobile_ads Google Webmasters Tools: https://www.google.com/webmasters/tools/ Matrix Codes QR Code Generator : http://qrcode.kaywa.com/ Seven Things You Should Know About QR Codes: http://net.educause.edu/ir/library/pdf/ELI7046.pdf QuickMark: http://www.quickmark.cn/ BeeTagg: http://www.beetagg.com/ SMS To register a Short Code go to: http://www.short-codes.com Books Mobile Web Design, Cameron Moll Designing the Mobile User Experience, Barbara Ballard Mobile Interaction Design, Matt Jones & Gary Marsden Other How Teenagers Consume Media by Matthew Robson (Aged 15 yrs & 7 months) http://media.ft.com/cms/c3852b2e-6f9a-11de-bfc5-00144feabdc0.pdf Training Introduction to W3C's Mobile Web Best Practices, (online course, 9 weeks at 99 Euros, 2hrs a week) http://www.w3.org/2009/03/mobitrain_course_description.html Video Mobile Phone Evolution: http://www.youtube.com/watch?v=x0DrncbhoeM Page 5 of 5