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Mobile Web: Core Principles when Thinking Mobile Internet (Dec 09)

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Mobileweb company
Mobileweb company

MobileWeb Company: 8 core principles when thinking about approaching mobile. Includes; Presence, Engagement, Discovery and Revenue.

TechnologieBusiness
1 von 12
Mobileweb company © 2009 Specialists in generating high quality leads from the mobile internet
Mobileweb company © 2009 8 Core Principles of MOBILE
1 Mobileweb company © 2009 MOBILE is already a reality that is growing by the day
2 Mobileweb company © 2009 MOBILE is another channel but it has very different characteristics to fixed online
3 Mobileweb company © 2009 MOBILE =COMMUNICATION & SOCIAL Both natural parts of our life
4 Mobileweb company © 2009 PRESENCE = LOGICAL, RELEVANT & TRUSTABLEThe ’how’, ’why’ and ’what’ is so important
5 Mobileweb company © 2009 ENGAGEMENT = ATTRACTIVE, FUNCTIONAL & EASY TO USEServices have to offer utility and deliver results
6 Mobileweb company © 2009 DISCOVERY = ACCESSIBLE, COMPATIBLE & PERFORMANTSteps simply represent barriers
7 Mobileweb company © 2009 REVENUE = RELEVANT, INFLUENCING & ACTIONABLEEverything should firstly deliver value
8 Mobileweb company © 2009 REPORTING = KNOWLEDGE, COMPARISON & EVOLUTIONEverything in mobile is potentially measureable
What we do Mobileweb company © 2009 Specialise in generating high quality leads from the mobile internet. ,[object Object]
Place that content in front of a consumer

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Mobile Web: Core Principles when Thinking Mobile Internet (Dec 09)

  • 1. Mobileweb company © 2009 Specialists in generating high quality leads from the mobile internet
  • 2. Mobileweb company © 2009 8 Core Principles of MOBILE
  • 3. 1 Mobileweb company © 2009 MOBILE is already a reality that is growing by the day
  • 4. 2 Mobileweb company © 2009 MOBILE is another channel but it has very different characteristics to fixed online
  • 5. 3 Mobileweb company © 2009 MOBILE =COMMUNICATION & SOCIAL Both natural parts of our life
  • 6. 4 Mobileweb company © 2009 PRESENCE = LOGICAL, RELEVANT & TRUSTABLEThe ’how’, ’why’ and ’what’ is so important
  • 7. 5 Mobileweb company © 2009 ENGAGEMENT = ATTRACTIVE, FUNCTIONAL & EASY TO USEServices have to offer utility and deliver results
  • 8. 6 Mobileweb company © 2009 DISCOVERY = ACCESSIBLE, COMPATIBLE & PERFORMANTSteps simply represent barriers
  • 9. 7 Mobileweb company © 2009 REVENUE = RELEVANT, INFLUENCING & ACTIONABLEEverything should firstly deliver value
  • 10. 8 Mobileweb company © 2009 REPORTING = KNOWLEDGE, COMPARISON & EVOLUTIONEverything in mobile is potentially measureable
  • 11.
  • 12. Place that content in front of a consumer
  • 13.