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Low budget marketing: The Viking approach
1.
2.
3.
Marketing The way we
know it/ used to know it?
4.
Mass Marketing
5.
Brand message Me, Me,
Me!
6.
Consequence: Big Budgets!
7.
Result: Large audience +
Maximal exposure = sales
8.
Our Reality:
! Limited budgets ! Engagement in telco market “78 % of our new members were referred by other Mobile Vikings”
9.
Our starting point SWARM
MARKETING
10.
Our Key ingredients?
11.
Ongoing Dialogue
IN Genuine and human way
12.
Facilitate a community
around your product
13.
A well developed
friendship
14.
This mindset was
key in our low budget marketing initiatives
15.
16.
Social Media
17.
Customer service
18.
Free PR
19.
Presentations Our Mobile Vikings
Flagship Store?
20.
Partnerships
21.
Community Events
22.
But always keep
in mind
23.
Keep on track
24.
Need for creativity
25.
It takes time &
Energy
26.
sTay 100% on
Brand
27.
@theonehitwonder 0476/762 696 dorien@mobilevikings.com @hanssim 0476/020 121 hans@mobilevikings.com
28.
You can find
this presentation on Slideshare.net/mobilevikings All photo's from Flickr and Google+ under Creative Commons license
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