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1. 2012

2. HERE IS THE THING…
Over 20% Of Your Market Doesn’t
Subscribe To Cable…
That Means Your Advertising Campaign
Is Only 80% Effective!
Television Ads Are Often Muted Or
Ignored!
If You Could Fix This Problem, Why
Wouldn’t You?

3. THERE IS HUGE
OPPORTUNITY WAITING
Smartphones and Tablets are More
Widely Used Than Ever!
Mobile is ramping up faster than any
technology we have seen in the past.
Currently, there are more mobile
phones than land
lines, televisions, credit cards, and FM
radios!

4. WHAT EXACTLY DOES
MOBILE MEAN?
 A phone or tablet that has Wi-Fi and is 3g
or 4g enabled is considered a mobile
device.
 There are 3 different kinds of mobile
devices: Wireless Action Protocol (WAP
Phones), High End Device (Smart Phone)
with full internet browsers, and Tablets.
 All of the above devices can view these
targeted ads!

5. WHAT KIND OF REACH DOES
MOBILE ADVERTISING HAVE?
 Mobile phones are the
new “Mission Control”
 People are turning to
their phones before
making decisions about
almost everything!
 29% of the population
owns a smartphone.

6. WHAT KIND OF REACH DOES
MOBILE ADVERTISING HAVE?
 Tablets are gaining
popularity quickly
 The average tablet
user spends 90
minutes a day on
their tablet.
 53% of tablet users
have a household
income of $75,000
or more

7. WHY MOBILE VIDEO
ADVERTISING?
 With Mobile Video
Advertising your business
can reach the “Light TV
Viewer”
 “Light TV Viewers” view
less than 2 hours of TV a
day
 Light viewers are not
reached effectively by
TV, but they are watching
videos online and on their
phones!

8. A FEW THINGS
ABOUT MOBILE VIDEO ADVERTISING
 Video Advertising Is Cost Effective And Is
Extremely Easy To Implement
 Videos Are Highly Desired, People Actually Want
To Watch Them!
 Video Is A Mature Media, It Has Been Around
Since The Late 1800’s
 Print Ads Only Tell You What To Do, Video Ads
Actually SHOW You!

9. A FEW THINGS ABOUT
YOUTUBE MOBILE
 YouTube Mobile
gets 400 MILLION
views each day.
 Any Video on
YouTube can be
Watched on a
Mobile Device.
 YouTube Mobile is
the second largest
video site in the
world! Second
only to YouTube…

10. HOW IT WORKS
 Mobile Display Network (similar
to Google Display Network) and
AdMob are Google’s mobile
specific advertising platforms.
 We help you utilize both of these
platforms and get your video
advertisements in front of the
right people!
 There are 4 different video
advertising formats that Google
and YouTube offer

11. TYPES OF VIDEO
ADVERTISEMENTS
 As stated before, there are 4 different kinds
of advertisements that support video
 Interactive Video Ads
 Mobile Roadblock
 In-Stream Video Ads
 Brand Channels

12. INTERACTIVE VIDEO ADS
 Interactive video ads engage the users as they
launch apps or click on banners.
 You can mix video and audio with touch screen
interactivity to attract your mobile audience.
 Video ads appear in leading Android and iOS apps
on the AdMob Network.
 These ads are customizable and you can add
buttons that users can click to find out more
without leaving the video experience or exiting the
app.

13. YOUTUBE MOBILE ROADBLOCK
 Mobile Roadblock allows
you to buy all available ad
impressions on YouTube
Mobile for a full day.
 This gives you exclusive
access to your desired
mobile audience as they
engage with the mobile
site.
 Your ad will be shown on
the homepage, browse
page, and search page
from any mobile device!
 No other ads will run
anywhere else on the site.
 This provides you with
100% Share of Voice

14. INSTREAM VIDEO ADS
 InStream video ads run
when YouTube app users
play a video from a premium
inventory partner.
 In-stream ads display your
video as an ad break.
 This happens before or
during YouTube partner
videos.
 Viewers can click on your
video ad to learn more.
 You can track their
engagement when they do. .
 YouTube InStream appears
within the YouTube app and
m.youtube.com.

15. MOBILE BRAND
CHANNELS  With The Right
Advertising Budget
Your Channel Can be
Converted Into a
Brand Channel With
Many Added Benefits!
 YouTube Mobile Brand
Channels increase
video views and brand
engagement
 A mobile YouTube
brand channel that's
up to date and “always
on” keeps your brand
fresh and relevant to
potential customers
on mobile devices.
Mobile Brand Channels Have a More
Customizable Layout With Added Benefits Like
a Larger (Linkable) Banner at the Top of Your
Page!

16.  Sony
WHO USES VIDEO
 Wal-Mart
ADVERTISING?
 Honda
 HP
 Starbucks
 Orabrush
 And Tons More!

17. WHAT ARE THE
BENEFITS?
 Advertise to
audiences anytime
they watch a video on
a mobile device
 Reach audiences
while they are on the
go
 The audience you
reach is more likely to
be engaged because
only 10% of people
always skip ads
online!!!

18. WHAT ARE THE
BENEFITS?  Reach Audiences
For a Fraction of the
Cost!
 Only Pay for True
Views!
 Control Who Sees
Your
Advertisements!
 All of this applies to
YouTube and
YouTube Mobile!

19. WHAT ARE THE BENEFITS OF
TRUEVIEW?  You’re charged only when a
viewer has chosen to watch
your ad, not when an
impression is served
 You only pay when the
viewer has watched either 30
seconds of your ad or to
completion (if ad is less than
30 seconds)
 After ad plays for five
seconds, the viewer gets the
choice to skip or watch the
ad and you only pay if they
watch!

20. WHAT ARE THE
BENEFITS?
 You Choose Who Sees
Your Videos!
 You Have the Choice
Based on
Location, Language, Ag
e and Interest!
 You Can Even
Reconnect With Fans
Across Multiple
Platforms Through
Rebranding!

21. A BIT ABOUT
REMARKETING
 Remarketing allows you
to get your ads in front of
users that have
previously visited your
website…
 Remarketing is a powerful
way to stay engaged with
your target market!
 Present your audience
with highly relevant ads
and offers across the
web!

22. THE BEST PART YET?
 All of This is
Completely
Trackable!!
 You Will Know
Who Viewed Your
Advertisement and
Where They are
From!
 Finally, Results
You Can SEE!!!

24. THE REST IS UP TO
YOU!!!
Don’t let your competition
leave you in the dust!