First of Mobiletech.no's reports on the status of mobile internet in the Scandinavian market.

1. Mobiletech Pulse
April 2008

2. Introduction
• Welcome to the first Mobiletech pulse report. Mobiletech pulse is report
designed to highlight the trends in the mobile web. Its mostly based on data
from Scandinavia, but we believe that readers will find this information equally in
most mobile markets around the world.
• Highlights: 40% of internet traffic to iPhone is originating from WLAN – it
illustrates the trend of people using their mobile to surf the web even when a
laptop or PC might be hand.
• iPhone continues to be the standout device for mobile internet traffic. If you
include the iPhone application traffic ,it accounts for half of all mobile internet
traffic (i.e. excluding mobile broadband). The combination of an iPhone app and
an iPhone optimised mobile site seems to have a positive impact on traffic.
• 10pm seems to be the golden hour for mobile internet browsing.
• iPhone has an average of 4.2 page views per session as opposed to non iPhone’s
with a page view of 3.6
• Tabloid online newspapers and TV broadcasters dominate mobile web browsing
statistics in Norway. With VG leading the charge with 131,000 unique weekly
visitors with a 31% increase from February to June 2009
• In thirteen weeks, Norwegian mobile internet has grown 28%. For the top 12
sites in Norway.

3. Handset data April 2009
Device make and brand
Apple iPhone • Measured by page views per
6%
6%
Apple iPhoneApplication handset.
6%
39%
SonyEricsson K810i
Nokia E71
• Apple seems to be the perfect
7%
SonyEricsson K530i
internet device.
7%
SonyEricsson W890i • Note that iPhone applications
8% SonyEricsson P1i
also generates traffic
Nokia N95 8GB
• Shows feature phones leading
10% 11%
SonyEricsson K800i
2%
Device Browsers the charge
1% • Advanced browsers generates
3% 2% Safari
4%
Access Netfront/3.4
more internet traffic. (safari
Access Netfront/3.0
includes iPhone)
8%
40%
Nokia
• Only measures mobile sites
10% Access Netfront/3.3
Opera/8,65
13%
Microsoft Mobile
17% Explorer/7.11

4. Hour of day and day of week
(snapshot)
Traffic per day
• Traffic peaks at mid
week. Friday lowest
traffic.
• Traffic peak around
9pm. Steady growth
Page views per hour
from 2pm
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

5. TNS Gallup 2009
Unique Users Norway
140000
120000
VG Mobil
100000
Dagbladet Mobil
TV2 Mobil
80000 Aftenposten Mobil
Axis Title
NRK Mobil
Gule Sider
60000
Nettavisen Mobil
DN Mobil
40000 1881 Mobil
Dinside Mobil
Seher Mobil
20000 Finn Mobil
0

6. TNS Gallup 2009
Page Impressions Norway
2000000
1800000
1600000
VG Mobil
1400000
Dagbladet Mobil
TV2 Mobil
Weekly Impressions
1200000
AftenpostenMobil
NRK Mobil
1000000
Gule Sider
800000 1881 Mobil
Dinside Mobil
600000 DN Mobil
Finn Mobil
400000 Nettavisen Mobil
Seher Mobil
200000
0

7. TNS Gallup Page Impression Growth
Norway
Total Page Impressions TNS Gallup Top 12 sites 2009
4500000
4000000
3500000
3000000
2500000
2000000
1500000
1000000
500000
0
Week6 Week7 Week8 Week9 Week10 Week11 Week12 Week13 Week14 Week15 Week16 Week17 Week18 Week19

8. About the Report
About Mobiletech
Mobiletech is a Norwegian company with offices in Oslo, Stockholm, Copenhagen
and Washington. Mobiletech provides solutions and software for the mobile web.
Including products for creation and rendering of device optimised sites, messaging
systems and mobile metrics systems.
About Mobiletech Mobile Pulse
The information presented in this report is based on operational data collected
from Mobiletechs various systems. The data is not representative for the market as
a whole as the traffic data comes from customers of Mobiletech only. Data in this
report is mostly originated from Sweden, Norway and Denmark and provides the Web:
most complete and independent overview of the state of the mobile internet in the http://mobiletech.no/
Nordics. Twitter for latest updates:
Disclaimer http://twitter.com/MrMobiletech
Mobiletech does not claim that the information contained in this report will be Report prepared by
representative of the mobile internet as a whole or of any particular country or Nick, nr@mobiletech.no
market. The methodology used to analyse the data is not scientific and Mobiletech Jon Arne, jas@mobiletech.no
may ay any time change the method , classification and presentation, as well as the
data base, without further notice. Mobiletech can not be held responsible for any If you are interested in more
errors in the data base, method or presentation. Mobiletech does not warrant or information and in-depth
assume any legal liability or responsibility for the accuracy, completeness, or reports, please contact us at
usefulness of any information disclosed. post@mobiletech.no
Redistribution
Feel free to use the material in this report in any way you like provided that it is
clear, by reference, that Mobiletech is the source of the information.