Presentation delivered by Mobile Roadie co-founder Brock Batten at Harvard University, May 2011.

1. Brock Batten, Co-Founder/Creative Director

2. Mobile Roadie is the largest self-
service mobile app platform in the
world.

3. Anyone, with no tech knowledge, can create a beautiful
iPhone or Android app in minutes.

4. Pro Sports customers...

5. Technology Partners
Extensive support and tools for
existing technologies.

6. Mobile Roadie’s Global Presence
US HQ UK & Ireland Turkey Japan
Los Angeles, CA London Istanbul Tokyo
Canada Germany Middle East Australia
Toronto Frankfurt Dubai Melbourne
Brazil France China
Rio de Janeiro Paris Shanghai
Spain
Barcelona
Italy
Milan

8. Mobile Today

9. Mobile Today
• 5 billion users

10. Mobile Today
• 5 billion users
• Over 150 million iOS

11. Mobile Today
• 5 billion users
• Over 150 million iOS
• Android biggest OS (350,000+ new users/day)

12. Mobile Today
• 5 billion users
• Over 150 million iOS
• Android biggest OS (350,000+ new users/day)
• iPad 1: 2,000,000+ in first 2 months -> one every 3 sec

13. Mobile Today
• 5 billion users
• Over 150 million iOS
• Android biggest OS (350,000+ new users/day)
• iPad 1: 2,000,000+ in first 2 months -> one every 3 sec
• iPhone users spend 45+ minutes PER DAY in apps

14. Mobile Today
• 5 billion users
• Over 150 million iOS
• Android biggest OS (350,000+ new users/day)
• iPad 1: 2,000,000+ in first 2 months -> one every 3 sec
• iPhone users spend 45+ minutes PER DAY in apps
• By 2013, more people will access internet from mobile
devices than computers

15. Mobile Today
• 5 billion users
• Over 150 million iOS
• Android biggest OS (350,000+ new users/day)
• iPad 1: 2,000,000+ in first 2 months -> one every 3 sec
• iPhone users spend 45+ minutes PER DAY in apps
• By 2013, more people will access internet from mobile
devices than computers
• Average iPhone user install 88 apps

16. 7 billion

17. 77%
Have mobile devices as of end of 2010 (or 5.5 billion)

18. (Source: motorolaconf, August 2010)

19. 4 births a second
(Source: motorolaconf, August 2010)

20. 4 births a second
39 mobile phones sold a second
(Source: motorolaconf, August 2010)

21. 22% of all these mobile devices are smartphones...
(Smartphone sales rose 72% in 2010)

22. 50% of all mobile internet traffic comes
from APPS.

24. 95% of you will check your smartphone
at least twice while I’m talking.

25. The other 5% will want to.

28. We live in a two screen world.

35. What exactly is an app?

36. Users are focused in the app around
a more immersive experience.

37. Facebook:
Over 250M users access via mobile devices.
These users are twice as active as
non-mobile users.

38. PayPal Mobile increasing from $25M in 2008
to $500M in 2010.

39. Square: Processing $3M+ per day
in mobile transactions

41. • $2 billion mobile $ in 2010

42. • $2 billion mobile $ in 2010
• 70% via app, 30% via mobile web (+$800M)

43. • $2 billion mobile $ in 2010
• 70% via app, 30% via mobile web (+$800M)
• iPhone users = $65/week average

44. • $2 billion mobile $ in 2010
• 70% via app, 30% via mobile web (+$800M)
• iPhone users = $65/week average
• iPad users = $85/week average

45. • $2 billion mobile $ in 2010
• 70% via app, 30% via mobile web (+$800M)
• iPhone users = $65/week average
• iPad users = $85/week average
• Average spend 50% higher on mobile than web

47. Linkin Park had 2x transaction conversions in app
than web — with same products.

48. Linkin Park had 2x transaction conversions in app
than web — with same products.
Highest conversion % on iPhone, BlackBerry saw
ZERO conversions (on 9,000+ clicks).

51. Beyond Content
How are our customers engaging their audiences
through mobile apps?

52. The Fort app was THE essential way to keep track of
everything going on during the 4-day event.
Mobile Roadie produced the daily in-app contest with prizes from Converse, New Era, TDK, and more —
rewarding users for downloading and engaging through their iPhones.

53. Cirque de Soleil and The Beatles are collaborating through their
app on a “Las Vegas scavenger hunt.”
“Locked” media within the app can be discovered by fans around Las Vegas,
and they will be rewarded once they check-in (via the app) at live show.

54. Take That has debuted their last videos exclusively in their iPhone app.
The app is also featured at over 300 mobile retailers in the UK and is a
centerpiece of the fan experience at their sold out tour this summer.

55. DATA =
Added value thru real-time,
location-based engagement.

59. Capitalize on our new, A.D.D.
geo-social hyper-reality.

60. brock@mobileroadie.com
@brocksteady