5. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
6. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
7. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
• iPhone users spend 30+ minutes PER DAY in
apps
8. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
• iPhone users spend 30+ minutes PER DAY in
apps
• Android on a run rate of 22M/year, 65% US
9. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
• iPhone users spend 30+ minutes PER DAY in
apps
• Android on a run rate of 22M/year, 65% US
• By 2013, more people will access internet from
mobile devices than computers
63. iBooks
• $12.99 - $14.99
• 30% to Apple, 70% to publishers
• Charge less than physical book
64. iBooks
• $12.99 - $14.99
• 30% to Apple, 70% to publishers
• Charge less than physical book
• Available now on iPad, Summer on
iPhone
65. iBooks
• $12.99 - $14.99
• 30% to Apple, 70% to publishers
• Charge less than physical book
• Available now on iPad, Summer on
iPhone
• International
70. Predictions
• iPad a huge success
• Nook, Kindle in trouble long term
• 4G
• Mobile will surpass all other forms of
consuming books in next few years
19
71. Predictions
• iPad a huge success
• Nook, Kindle in trouble long term
• 4G
• Mobile will surpass all other forms of
consuming books in next few years
• Rich, interactive, on demand the future
19